Performance Food Group (PFGC): Executive Sale of 4,100 Shares via 10b5-1 Plan
Rhea-AI Filing Summary
Erika T. Davis, Executive Vice President and Chief Human Resources Officer of Performance Food Group Company (PFGC), sold 4,100 shares of the issuer's common stock on 09/02/2025 at a weighted average price of $105.06 per share. Following the sale, she beneficially owned 46,541 shares.
The Form 4 discloses the sale was made under a Rule 10b5-1 trading plan established by Ms. Davis on February 27, 2025, and the sale comprised multiple transactions at prices ranging from $105.00 to $105.15. No derivative transactions or other changes in beneficial ownership are reported.
Positive
- Sale executed under a Rule 10b5-1 trading plan, which supports compliance and reduces concerns about opportunistic insider timing
- Weighted average price and price range disclosed ($105.06 weighted avg; $105.00–$105.15 range), adding transparency about execution
Negative
- Insider ownership decreased by 4,100 shares, lowering the reporting person's beneficial holding to 46,541 shares
Insights
TL;DR: Routine insider sale under a pre-established 10b5-1 plan, not a signal of undisclosed company events.
The Form 4 shows a controlled disposition of 4,100 shares by an executive under a Rule 10b5-1 plan, indicating the transactions were pre-planned and intended to provide an affirmative defense against insider trading claims. The weighted average sale price of $105.06 and the narrow per-share price range suggest orderly execution. The transaction reduced the reporting person's holding to 46,541 shares, but the filing contains no information about changes to compensation, grants, or other material corporate developments.
TL;DR: Governance-wise, the disclosure aligns with best practice by noting a 10b5-1 plan and price range for the sales.
Identifying the sale as executed pursuant to a 10b5-1 plan and providing the plan establishment date enhances transparency and supports compliance with insider trading rules. The filing includes a commitment to disclose the breakdown of shares sold by price upon request, which is consistent with thorough disclosure practices. There is no indication of coordination with other insiders or atypical timing in the filing itself.