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P&G (NYSE: PG) beauty chief sells 246 shares for taxes

Filing Impact
(Neutral)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

PROCTER & GAMBLE Co (PG) reported that Freddy P. Bharucha, its CEO - Beauty, sold 246 shares of common stock on August 20, 2026 at $143.79 per share. The filing explains that these shares were sold to cover taxes on a Stock Award. After the sale, he directly held 1,965.4595 shares and also reported several indirect holdings through a retirement plan trustee and his spouse.

Positive

  • None.

Negative

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Insider Bharucha Freddy P.
Role CEO - Beauty
Sold 246 shs ($35K)
Type Security Shares Price Value
Sale Common Stock F1 246 $143.79 $35K
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 1,965.4595 shares (Direct); Common Stock — 5,623.1557 shares (Indirect, By Retirement Plan Trustee); Common Stock — 398.45 shares (Indirect, By Spouse); Common Stock — 3,962.9959 shares (Indirect, By Spouse, By Retirement Plan Trustee); Common Stock — 895.98 shares (Indirect, By Spouse, International Stock Ownership Plan & Pension Plan)
Footnotes (1)
  1. F1. Shares sold to cover taxes on Stock Award.
Shares sold 246 shares Common Stock sale on August 20, 2026 to cover taxes on Stock Award
Sale price per share $143.79 per share Price for the 246 common shares sold on August 20, 2026
Direct holdings after transaction 1,965.4595 shares Directly owned common stock following the August 20, 2026 sale
Indirect holdings by Retirement Plan Trustee 5,623.1557 shares Indirect ownership labeled "By Retirement Plan Trustee"
Indirect holdings by Spouse 398.45 shares Indirect ownership labeled "By Spouse"
Indirect holdings by Spouse, by Retirement Plan Trustee 3,962.9959 shares Indirect ownership labeled "By Spouse, By Retirement Plan Trustee"
Indirect holdings by Spouse, International Stock Ownership Plan & Pension Plan 895.98 shares Indirect ownership labeled "By Spouse, International Stock Ownership Plan & Pension Plan"
Stock Award financial
"Shares sold to cover taxes on Stock Award."
Retirement Plan Trustee financial
"nature_of_ownership: By Retirement Plan Trustee"
International Stock Ownership Plan & Pension Plan financial
"nature_of_ownership: By Spouse, International Stock Ownership Plan & Pension Plan"

FAQ

What insider transaction did PG executive Freddy P. Bharucha report?
Freddy P. Bharucha reported a sale of 246 shares of PROCTER & GAMBLE Co common stock on August 20, 2026 at $143.79 per share. The filing states the shares were sold to cover taxes on a Stock Award.

Why did the PG executive sell 246 shares on August 20, 2026?
The filing states that the 246 shares sold on August 20, 2026 were "sold to cover taxes on Stock Award". This indicates the sale was related to satisfying tax obligations associated with an equity award.

How many PG shares does Freddy P. Bharucha hold directly after this transaction?
After the August 20, 2026 sale, Freddy P. Bharucha directly held 1,965.4595 shares of PROCTER & GAMBLE Co common stock, according to the reported post-transaction direct ownership balance.

What indirect PG share holdings are reported for Freddy P. Bharucha?
Indirectly, the filing reports 5,623.1557 shares held by a Retirement Plan Trustee, 398.45 shares held by his spouse, 3,962.9959 shares held by spouse and by Retirement Plan Trustee, and 895.98 shares held by spouse in an International Stock Ownership Plan & Pension Plan.

Was the PG insider transaction made under a Rule 10b5-1 trading plan?
The filing’s Rule 10b5-1 checkbox is false, indicating the reported August 20, 2026 sale of 246 shares to cover taxes on a Stock Award was not affirmed as made under a Rule 10b5-1 trading plan.

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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Bharucha Freddy P.
(Last)(First)(Middle)
ONE PROCTER AND GAMBLE PLAZA
(Street)
CINCINNATI OHIO 45202
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
PROCTER & GAMBLE Co [ PG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
CEO - Beauty
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
08/20/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock08/20/2026S246(1)D$143.791,965.4595D
Common Stock5,623.1557IBy Retirement Plan Trustee
Common Stock398.45IBy Spouse
Common Stock3,962.9959IBy Spouse, By Retirement Plan Trustee
Common Stock895.98IBy Spouse, International Stock Ownership Plan & Pension Plan
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Shares sold to cover taxes on Stock Award.
/s/ Wednesday Shipp, attorney-in-fact for Freddy Bharucha08/24/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR