[Form 4] Phreesia, Inc. Insider Trading Activity
Insider transactions by Allison C. Hoffman at Phreesia, Inc. (PHR) — The reporting person, Phreesia General Counsel & Secretary Allison C. Hoffman, disposed of a total of 5,192 shares of Phreesia common stock across two dates to satisfy tax-withholding and under a 10b5-1 plan. On 09/16/2025 she sold 3,133 shares in non-discretionary transactions under the companys mandatory sell-to-cover policy at a weighted average price of $23.2844, reducing her beneficial ownership to 139,037 shares. On 09/17/2025 she sold 2,059 shares at $23.50, leaving 136,978 shares beneficially owned. The filing states the 09/17/2025 sale was effected pursuant to a Rule 10b5-1 trading plan adopted 09/17/2024.
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Insights
TL;DR Insider sold shares to cover taxes and under a pre-established trading plan, indicating routine equity compensation settlement rather than ad hoc disposition.
The transactions disclosed are typical for holders of restricted stock units: a mandatory sell-to-cover on 09/16/2025 settled tax obligations following RSU vesting and a subsequent sale on 09/17/2025 implemented under a Rule 10b5-1 plan adopted on 09/17/2024. The filing provides weighted average pricing for the 09/16 sales and an explicit per-share price for 09/17. From a governance perspective, use of a 10b5-1 plan and disclosure of sell-to-cover treatment align with established insider trading controls and reduce concerns about opportunistic timing. The remaining beneficial ownership balances are disclosed, supporting transparency.
TL;DR Modest insider share sales; amounts are small relative to typical public-company floats and appear operationally routine.
The combined sale of 5,192 shares at ~ $23.28$23.50 per share does not by itself indicate a change in corporate outlook. The filer reduced holdings from an earlier level to 136,978 shares. The report includes the required explanatory footnotes describing tax-related sell-to-cover and the 10b5-1 plan. For investors, this filing documents compensation settlement mechanics rather than a strategic shift. Materiality for valuation or governance is likely limited absent other developments.