Phreesia SVP reports planned sale of 18,573 PHR shares at ~$30.37
Rhea-AI Filing Summary
Amy VanDuyn, SVP Human Resources of Phreesia, Inc. (PHR), reported a sale of common stock executed on 08/25/2025 under a pre-existing Rule 10b5-1 trading plan adopted January 10, 2025. The report shows 18,573 shares were disposed of at a weighted-average price of $30.3696 per share (sales occurred at prices ranging from $30.00 to $30.81). After the reported transactions, the filing indicates the reporting person beneficially owned 110,607 shares, held directly.
Positive
- Sale executed under a Rule 10b5-1 trading plan, indicating pre-arranged, compliant trading
- Price range disclosed ($30.00 to $30.81) and weighted-average price provided ($30.3696), supporting transparency
- Reporting of beneficial ownership after transaction (110,607 shares) clarifies remaining insider stake
Negative
- Reporting person disposed of 18,573 shares, reducing insider ownership
- Filing does not disclose per-trade breakdown without request (only a weighted average and range are provided)
Insights
TL;DR: Insider executed a planned sale under a 10b5-1 plan; transaction appears routine and provides liquidity.
The sale of 18,573 shares at a weighted-average price of $30.3696 was effected pursuant to a Rule 10b5-1 plan adopted on January 10, 2025, which indicates pre-arranged trading rather than an opportunistic market-timing decision. The filing shows 110,607 shares remained beneficially owned following the sales. From an analytic perspective, this is a compliance-driven disposition that provides clarity on timing and price range ($30.00–$30.81) for the trades.
TL;DR: Use of a documented 10b5-1 plan demonstrates adherence to insider-trading controls and disclosure obligations.
The reporting indicates the transaction was executed under a written 10b5-1 plan, which typically mitigates regulatory risk by establishing an affirmative defense. The filer disclosed the weighted-average sale price and the price range and committed to provide detailed per-price breakdowns on request, reflecting transparency. The report was signed by an authorized attorney-in-fact on behalf of the reporting person, consistent with filing procedures.