Pinterest (NYSE: PINS) trust sells 93,750 Class A shares under trading plan
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
PINTEREST, INC. insider Benjamin Silbermann, through the Benjamin and Divya Silbermann Family Trust, converted and sold 93,750 shares of Class A Common Stock in open-market transactions at weighted average prices around $22 per share. These sales were made pursuant to a pre-arranged Rule 10b5-1 trading plan adopted on February 27, 2026.
The transactions reflect the conversion of Class B Common Stock into Class A Common Stock in connection with the sales. Following these moves, the family trust continues to hold 35,174,388 shares of Class B Common Stock, which are convertible into an equal number of Class A shares, while Silbermann also has separate direct and entity-related holdings disclosed in the filing.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 93,750 shares ($2,102,508)
Net Sell
9 txns
Insider
Silbermann Benjamin
Role
null
Sold
93,750 shs ($2.10M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock | 46,875 | $0.00 | -- |
| Conversion | Class A Common Stock | 46,875 | $0.00 | -- |
| Sale | Class A Common Stock | 46,875 | $22.2209 | $1.04M |
| Conversion | Class B Common Stock | 46,875 | $0.00 | -- |
| Conversion | Class A Common Stock | 46,875 | $0.00 | -- |
| Sale | Class A Common Stock | 46,875 | $22.6326 | $1.06M |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class B Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 35,174,388 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 46,875 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 1,174,715 shares (Direct, null);
Class A Common Stock — 13,996 shares (Direct, null)
Footnotes (1)
- Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.3000 to $23.0100 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $21.9800 to $22.5700 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Represents previously reported RSUs that are subject to vesting requirements. Each share of Class B common stock, par value $0.00001 (Class B Common Stock) is convertible at any time at the option of the holder into one share of the Company's Class A common stock, par value $0.00001 (Class A Common Stock). Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Shares sold: 93,750 shares
Sale price 1: $22.6326 per share
Sale price 2: $22.2209 per share
+4 more
7 metrics
Shares sold
93,750 shares
Class A Common Stock sold in open-market transactions
Sale price 1
$22.6326 per share
Weighted average sale price for 46,875 Class A shares
Sale price 2
$22.2209 per share
Weighted average sale price for 46,875 Class A shares
Trust Class B holdings
35,174,388 shares
Class B Common Stock held by Benjamin and Divya Silbermann Family Trust after conversions
Direct Class B holdings
1,174,715 shares
Class B Common Stock held directly as of July 7, 2026
SFTC LLC Class B holdings
8,762,530 shares
Class B Common Stock held by SFTC, LLC with beneficial ownership disclaimed except for pecuniary interest
Direct Class A holdings
13,996 shares
Class A Common Stock held directly as of July 7, 2026
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, Class A Common Stock, RSUs, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock."
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"Represents the conversion of shares of Class B Common Stock... into Class A Common Stock... in connection with the sale of such shares."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
RSUs financial
"Represents previously reported RSUs that are subject to vesting requirements."
RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.
beneficial ownership financial
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC... except to the extent of his pecuniary interest."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What insider transactions did Benjamin Silbermann report for PINS?
Benjamin Silbermann reported that the Benjamin and Divya Silbermann Family Trust converted and sold 93,750 shares of Pinterest Class A Common Stock. The sales followed conversions from Class B shares and were executed in open-market transactions at weighted average prices around $22 per share.