Pinterest (PINS) insider Benjamin Silbermann sells 93,750 shares under 10b5-1 plan
Rhea-AI Filing Summary
Pinterest, Inc. insider Benjamin Silbermann, a director and ten percent owner, reported transactions on August 11 and 12, 2026. A family trust associated with him converted a total of 93,750 shares of Class B Common Stock into 93,750 shares of Class A Common Stock and sold all of those Class A shares in open-market transactions at weighted average prices of $23.8806 and $23.2281 per share, respectively, pursuant to a Rule 10b5-1 trading plan adopted on February 27, 2026. After these transactions, associated entities continued to hold 8,762,530 shares of Class B Common Stock indirectly through SFTC, LLC (with beneficial ownership of those shares disclaimed except for any pecuniary interest) and 1,174,715 shares of Class B Common Stock directly, each share convertible into one share of Class A Common Stock, as well as 13,996 Class A shares representing previously reported RSUs subject to vesting.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($2.21M)
Approx. gross sale proceeds
$2.21M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 46,875 | $23.2281 | $1.09M |
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 46,875 | $23.8806 | $1.12M |
| holding | Class B Common Stock F7, F8 | -- | -- | -- |
| holding | Class B Common Stock F7 | -- | -- | -- |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 34,893,138 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 shares (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 shares (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (8)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $23.685 to $24.16 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.925 to $23.58 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B common stock, par value $0.00001 (Class B Common Stock) is convertible at any time at the option of the holder into one share of the Company's Class A common stock, par value $0.00001 (Class A Common Stock). Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer.
- F7. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F8. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Class A shares sold: 93,750 shares
Weighted average sale price 2026-08-11: $23.8806 per share
Weighted average sale price 2026-08-12: $23.2281 per share
+3 more
6 metrics
Class A shares sold
93,750 shares
Total Class A Common Stock sold on August 11–12, 2026 by a family trust
Weighted average sale price 2026-08-11
$23.8806 per share
Class A shares sold in multiple transactions within $23.685–$24.16 range
Weighted average sale price 2026-08-12
$23.2281 per share
Class A shares sold in multiple transactions within $22.925–$23.58 range
Indirect Class B holdings via SFTC, LLC
8,762,530 shares
Class B Common Stock, convertible into Class A, with beneficial ownership disclaimed except pecuniary interest
Direct Class B holdings
1,174,715 shares
Class B Common Stock directly held, each share convertible into one Class A share
RSU-based Class A holdings
13,996 shares
Previously reported RSUs that are subject to vesting requirements
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, Class B Common Stock, restricted stock units, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price"
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time at the option of the holder"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
restricted stock units financial
"Represents previously reported RSUs that are subject to vesting requirements"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
pecuniary interest financial
"beneficial owner of such shares, except to the extent of his pecuniary interest"
AI-generated analysis. How Rhea-AI works. Not financial advice.
FAQ
What did Pinterest (PINS) insider Benjamin Silbermann report in this Form 4?
Benjamin Silbermann reported that a family trust converted 93,750 Class B shares into 93,750 Class A shares and sold all of those Class A shares in open-market transactions under a Rule 10b5-1 trading plan.
What Pinterest (PINS) holdings does Silbermann report after these transactions?
Reported positions include 8,762,530 Class B shares indirectly through SFTC, LLC (with beneficial ownership disclaimed except for any pecuniary interest), 1,174,715 Class B shares held directly, and 13,996 Class A shares representing previously reported RSUs subject to vesting.