Pinterest (NYSE: PINS) director sells 93,750 shares under 10b5-1 plan
Rhea-AI Filing Summary
PINTEREST, INC. (PINS) director and over-10% holder Benjamin Silbermann reported pre-planned transactions involving Class A and Class B shares. On August 18 and 19, 2026, the Benjamin and Divya Silbermann Family Trust converted a total of 93,750 Class B shares into Class A and sold all 93,750 Class A shares in open-market transactions under a Rule 10b5-1 trading plan adopted on February 27, 2026. Weighted average sale prices were $23.4041 (range $23.245–$23.61) on August 18 for 46,875 shares and $23.1125 (range $22.96–$23.23) on August 19 for 46,875 shares. After these transactions, entities associated with Silbermann continue to hold Class B shares convertible into 8,762,530 Class A shares indirectly through SFTC, LLC (for which he disclaims beneficial ownership except to the extent of any pecuniary interest) and 1,174,715 Class B shares directly, plus 13,996 unvested RSUs.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($2.18M)
Approx. gross sale proceeds
$2.18M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 46,875 | $23.1125 | $1.08M |
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 46,875 | $23.4041 | $1.10M |
| holding | Class B Common Stock F7, F8 | -- | -- | -- |
| holding | Class B Common Stock F7 | -- | -- | -- |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 34,799,388 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 shares (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 shares (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (8)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $23.245 to $23.61 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $22.96 to $23.23 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B common stock, par value $0.00001 (Class B Common Stock) is convertible at any time at the option of the holder into one share of the Company's Class A common stock, par value $0.00001 (Class A Common Stock). Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer.
- F7. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F8. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Total shares sold: 93,750 shares
Shares sold August 18, 2026: 46,875 shares
Weighted average sale price August 18, 2026: $23.4041 per share
+5 more
8 metrics
Total shares sold
93,750 shares
Class A Common Stock sold on August 18–19, 2026 by Benjamin and Divya Silbermann Family Trust
Shares sold August 18, 2026
46,875 shares
Class A Common Stock sold at weighted average price of $23.4041
Weighted average sale price August 18, 2026
$23.4041 per share
Multiple transactions with prices ranging from $23.245 to $23.61
Weighted average sale price August 19, 2026
$23.1125 per share
Multiple transactions with prices ranging from $22.96 to $23.23
Indirect Class B underlying shares
8,762,530 shares
Class B shares convertible into Class A held indirectly through SFTC, LLC
Direct Class B underlying shares
1,174,715 shares
Class B shares convertible into Class A held directly
Unvested RSUs
13,996 units
Previously reported RSUs subject to vesting requirements
10b5-1 plan adoption date
February 27, 2026
Date Silbermann adopted Rule 10b5-1 trading plan covering these sales
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, Class B Common Stock, Restricted Stock Units (RSUs), +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price"
Class B Common Stock financial
"Each share of Class B Common Stock is convertible at any time at the option"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Restricted Stock Units (RSUs) financial
"Represents previously reported RSUs that are subject to vesting requirements"
Restricted stock units (RSUs) are a type of company promise to give employees shares of stock in the future, usually after certain conditions like working for a set time. They are like a gift promised today that you receive later, which can become valuable if the company's stock price goes up. RSUs matter because they are a way companies reward employees and can be a significant part of compensation.
beneficial ownership regulatory
"Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
FAQ
What did Benjamin Silbermann report in this Form 4 for PINS?
Benjamin Silbermann reported conversions and sales of 93,750 Pinterest Class A shares over two days. These came from converting Class B shares held by the Benjamin and Divya Silbermann Family Trust and were sold under a Rule 10b5-1 trading plan.
What are the unvested RSUs reported for Benjamin Silbermann in PINS?
The filing notes 13,996 previously reported RSUs that remain subject to vesting requirements. These restricted stock units represent potential future Pinterest Class A shares if vesting conditions are satisfied, but they were not part of the reported sales.
AI-generated analysis. How Rhea-AI works. Not financial advice.
