Pinterest director Silbermann sells 93,750 shares
Pinterest director and major shareholder Benjamin Silbermann executed pre-planned share conversions and sales while retaining large Class B holdings tied to Class A stock.
Rhea-AI Filing Summary
PINTEREST, INC. (PINS) director and ten percent owner Benjamin Silbermann, through the Benjamin and Divya Silbermann Family Trust, converted 93,750 shares of Class B Common Stock into Class A and sold 93,750 Class A shares on September 8–9, 2026 under a Rule 10b5-1 trading plan adopted on February 27, 2026. An entity associated with Silbermann, SFTC, LLC, holds 8,762,530 shares of Class B Common Stock (convertible into the same number of Class A shares), and Silbermann directly holds 1,174,715 Class B shares plus 13,996 Class A RSUs subject to vesting.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($1.88M)
Approx. gross sale proceeds
$1.88M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 46,875 | $20.0424 | $939K |
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 46,875 | $20.0653 | $941K |
| holding | Class B Common Stock F6, F7 | -- | -- | -- |
| holding | Class B Common Stock F6 | -- | -- | -- |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 34,518,138 contracts (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 contracts (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 contracts (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (7)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $19.925 to $20.26 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $19.82 to $20.20 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F7. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Class A shares sold: 93,750 shares
Sale prices: $20.0653 and $20.0424 per share
Class B converted: 93,750 shares
+4 more
7 metrics
Class A shares sold
93,750 shares
Total Class A Common Stock sold by the family trust on September 8–9, 2026
Sale prices
$20.0653 and $20.0424 per share
Weighted average prices for two 46,875-share sale blocks on September 8–9, 2026
Class B converted
93,750 shares
Class B Common Stock converted into Class A in connection with the reported sales
Indirect Class B position via SFTC, LLC
8,762,530 shares
Class B Common Stock held by SFTC, LLC, each convertible into one Class A share
Direct Class B position
1,174,715 shares
Class B Common Stock directly held by Benjamin Silbermann, each convertible into one Class A share
Class A RSUs
13,996 units
Previously reported restricted stock units that are subject to vesting requirements
Rule 10b5-1 plan adoption date
February 27, 2026
Date the trading plan governing the reported transactions was adopted
Key Terms
Rule 10b5-1 trading plan, Class B Common Stock, Class A Common Stock, restricted stock units, +2 more
6 terms
Rule 10b5-1 trading plan regulatory
"sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
Class B Common Stock financial
"conversion of shares of Class B Common Stock into Class A Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"into Class A Common Stock, par value $0.00001"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
restricted stock units financial
"Represents previously reported RSUs that are subject to vesting requirements"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
beneficial ownership regulatory
"disclaims beneficial ownership of the shares held by the SFTC, LLC"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"except to the extent of his pecuniary interest, if any, in such shares"
FAQ
What did Benjamin Silbermann report in this Form 4 for PINS?
He reported converting 93,750 Class B shares into Class A and selling 93,750 Class A shares on September 8–9, 2026 through the Benjamin and Divya Silbermann Family Trust under a Rule 10b5-1 trading plan.
Were Silbermann’s Pinterest (PINS) trades made under a Rule 10b5-1 plan?
Yes. The filing states that the conversions and sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
What Pinterest (PINS) holdings remain indirectly associated with Silbermann after these transactions?
SFTC, LLC, an entity associated with Silbermann, holds 8,762,530 shares of Class B Common Stock, each convertible into one Class A share. Silbermann disclaims beneficial ownership of these shares except to the extent of any pecuniary interest.
What direct Pinterest (PINS) holdings does Silbermann report?
He reports direct ownership of 1,174,715 shares of Class B Common Stock, each convertible into one Class A share, and 13,996 Class A restricted stock units (RSUs) that are subject to vesting requirements.
AI-generated analysis. How Rhea-AI works. Not financial advice.
