[Form 4] PINTEREST, INC. Insider Trading Activity
Julia Brau Donnelly, Chief Financial Officer of Pinterest, Inc. (PINS), reported the sale of 22,821 shares of Class A common stock on 09/24/2025. The sales were effected under a Rule 10b5-1 trading plan adopted on December 4, 2024. The filing shows a weighted-average sale price of $34.8539 per share, with transaction prices ranging from $34.5950 to $35.0900. Following the reported disposition, the reporting person beneficially owns 312,422 shares, which the filing notes includes restricted stock units that remain subject to vesting. The Form 4 was signed by an attorney-in-fact on behalf of the reporting person.
- Sale executed under a Rule 10b5-1 trading plan, indicating pre-arranged, compliant insider trading
- Weighted-average sale price and price range disclosed, providing transparency on execution
- Form filed and signed by attorney-in-fact, showing procedural compliance with reporting requirements
- Insider disposal of 22,821 shares reduces the reporting persons direct holdings
- Reported beneficial ownership includes restricted stock units subject to vesting, so actual liquid ownership is partly constrained
Insights
TL;DR Routine insider sale executed under a pre-established 10b5-1 plan; no new material disclosures about company performance.
The transaction discloses a sale of 22,821 Class A shares at a weighted-average price of $34.8539 under a 10b5-1 plan adopted 12/04/2024. Because the sale was pre-arranged, it reduces the likelihood that this filing conveys new information about Pinterest's near-term outlook. The remaining beneficial ownership is 312,422 shares, which the filer states includes restricted stock units subject to vesting, indicating a portion of the holding is not yet freely tradable.
TL;DR Insider complied with disclosure rules and used a documented 10b5-1 plan; filing shows proper transparency on prices and holdings.
The Form 4 specifies the 10b5-1 plan adoption date and a weighted-average sale price with a disclosed price range, and the filing was executed by an attorney-in-fact, which is consistent with standard governance and disclosure practices. The entry noting restricted stock units clarifies that part of the executive�s economic interest remains subject to vesting. No amendments or additional derivative transactions are reported.