STOCK TITAN
  1. Home
  2. Sec-filings
  3. PINS
  4. [Form 4] PINTEREST, INC. Insider Trading Activity

PINS Form 4: CFO Disposes of 22,821 Shares Under 10b5-1 Plan

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Julia Brau Donnelly, Chief Financial Officer of Pinterest, Inc. (PINS), reported the sale of 22,821 shares of Class A common stock on 09/24/2025. The sales were effected under a Rule 10b5-1 trading plan adopted on December 4, 2024. The filing shows a weighted-average sale price of $34.8539 per share, with transaction prices ranging from $34.5950 to $35.0900. Following the reported disposition, the reporting person beneficially owns 312,422 shares, which the filing notes includes restricted stock units that remain subject to vesting. The Form 4 was signed by an attorney-in-fact on behalf of the reporting person.

Positive

  • Sale executed under a Rule 10b5-1 trading plan, indicating pre-arranged, compliant insider trading
  • Weighted-average sale price and price range disclosed, providing transparency on execution
  • Form filed and signed by attorney-in-fact, showing procedural compliance with reporting requirements

Negative

  • Insider disposal of 22,821 shares reduces the reporting persons direct holdings
  • Reported beneficial ownership includes restricted stock units subject to vesting, so actual liquid ownership is partly constrained

Insights

TL;DR Routine insider sale executed under a pre-established 10b5-1 plan; no new material disclosures about company performance.

The transaction discloses a sale of 22,821 Class A shares at a weighted-average price of $34.8539 under a 10b5-1 plan adopted 12/04/2024. Because the sale was pre-arranged, it reduces the likelihood that this filing conveys new information about Pinterest's near-term outlook. The remaining beneficial ownership is 312,422 shares, which the filer states includes restricted stock units subject to vesting, indicating a portion of the holding is not yet freely tradable.

TL;DR Insider complied with disclosure rules and used a documented 10b5-1 plan; filing shows proper transparency on prices and holdings.

The Form 4 specifies the 10b5-1 plan adoption date and a weighted-average sale price with a disclosed price range, and the filing was executed by an attorney-in-fact, which is consistent with standard governance and disclosure practices. The entry noting restricted stock units clarifies that part of the executive�s economic interest remains subject to vesting. No amendments or additional derivative transactions are reported.

Insider Brau Donnelly Julia
Role Chief Financial Officer
Sold 22,821 shs ($795K)
Type Security Shares Price Value
Sale Class A Common Stock 22,821 $34.8539 $795K
Holdings After Transaction: Class A Common Stock — 312,422 shares (Direct)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2024. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.5950 to $35.0900 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Includes restricted stock units subject to vesting requirements.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
1. Name and Address of Reporting Person*
Brau Donnelly Julia
(Last) (First) (Middle)
C/O PINTEREST, INC.
651 BRANNAN STREET
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
PINTEREST, INC. [ PINS ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/24/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/24/2025 S 22,821(1) D $34.8539(2) 312,422(3) D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 4, 2024.
2. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $34.5950 to $35.0900 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Includes restricted stock units subject to vesting requirements.
Remarks:
Jacquie Katzel, Attorney-in-Fact 09/25/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Pinterest CFO Julia Brau Donnelly report on Form 4 (PINS)?

The CFO reported the sale of 22,821 Class A shares on 09/24/2025 at a weighted-average price of $34.8539 per share under a Rule 10b5-1 trading plan.

Was the sale pre-arranged under a 10b5-1 plan?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted on December 4, 2024.

How many shares does the reporting person own after the sale?

The filing shows beneficial ownership of 312,422 shares following the reported transaction, which includes restricted stock units subject to vesting.

What price range were the shares sold at?

The filing discloses sales executed at prices ranging from $34.5950 to $35.0900 per share and reports a weighted-average sale price of $34.8539.

Who signed the Form 4?

The Form 4 was signed by Jacquie Katzel, Attorney-in-Fact on behalf of the reporting person on 09/25/2025.