Pinterest founder trust sells 93,750 shares
Rhea-AI Filing Summary
PINTEREST, INC. (PINS) director and ten percent owner Benjamin Silbermann reported a series of transactions on September 1–2, 2026 involving conversions of Class B Common Stock and sales of Class A Common Stock by the Benjamin and Divya Silbermann Family Trust. The trust converted a total of 93,750 shares of Class B into Class A Common Stock and sold 93,750 Class A shares in two blocks at weighted average prices of $21.63 and $21.23 per share. These sales were effected pursuant to a Rule 10b5-1 trading plan adopted on February 27, 2026. Separate holding entries show SFTC, LLC holding 8,762,530 shares of Class B Common Stock (convertible into the same number of Class A shares), for which Silbermann disclaims beneficial ownership except to the extent of any pecuniary interest, and direct holdings of 1,174,715 Class B shares and 13,996 Class A RSUs subject to vesting.
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Insights
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Insider Trade Summary 10b5-1
Exercise and sale activity reported; no spread calculated
Exercise and Sale
9 txns
Insider
Silbermann Benjamin
Role
Director, 10% Owner
Sold
93,750 shs ($2.01M)
Approx. gross sale proceeds
$2.01M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F3 | 46,875 | $21.6287 | $1.01M |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| Sale | Class A Common Stock F2, F4 | 46,875 | $21.2286 | $995K |
| Conversion | Class B Common Stock F6 | 46,875 | $0.00 | $0.00 |
| Conversion | Class A Common Stock F1 | 46,875 | $0.00 | $0.00 |
| holding | Class B Common Stock F6, F7 | -- | -- | -- |
| holding | Class B Common Stock F6 | -- | -- | -- |
| holding | Class A Common Stock F5 | -- | -- | -- |
Holdings After Transaction:
Class B Common Stock — 34,611,888 contracts (Indirect, Benjamin and Divya Silbermann Family Trust);
Class A Common Stock — 0 shares (Indirect, Benjamin and Divya Silbermann Family Trust);
Class B Common Stock — 8,762,530 contracts (Indirect, SFTC, LLC);
Class B Common Stock — 1,174,715 contracts (Direct);
Class A Common Stock — 13,996 shares (Direct)
Footnotes (7)
- F1. Represents the conversion of shares of Class B Common Stock, par value $0.00001 ("Class B Common Stock") into Class A Common Stock, par value $0.00001 ("Class A Common Stock"), in connection with the sale of such shares pursuant to a Rule 10b5-1 trading plan.
- F2. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026.
- F3. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $21.495 to $21.75 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F4. The reported price in Column 4 is a weighted average sale price. These shares were sold in multiple transactions at prices ranging from $21.03 to $21.38 per share. The Reporting Person undertakes to provide to the Company, any security holder of the Company or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
- F5. Represents previously reported RSUs that are subject to vesting requirements.
- F6. Each share of Class B Common Stock is convertible at any time at the option of the holder into one share of the Class A Common Stock. Additionally, each share of Class B Common Stock will, subject to certain exceptions, convert automatically into one share of Class A Common Stock upon any transfer, and in other circumstances as outlined in the Issuer's Certificate of Incorporation.
- F7. Mr. Silbermann disclaims beneficial ownership of the shares held by the SFTC, LLC, a Delaware limited liability company owned by The Silbermann 2012 Irrevocable Trust. This report shall not be deemed an admission that he is the beneficial owner of such shares, except to the extent of his pecuniary interest, if any, in such shares by virtue of certain of his immediate family members' interests in The Silbermann 2012 Irrevocable Trust.
Key Figures
Class A shares sold: 93,750 shares
First sale weighted average price: $21.6287 per share
Second sale weighted average price: $21.2286 per share
+4 more
7 metrics
Class A shares sold
93,750 shares
Total Class A Common Stock sold by the family trust on September 2, 2026
First sale weighted average price
$21.6287 per share
46,875 Class A shares on September 2, 2026; range $21.495–$21.75
Second sale weighted average price
$21.2286 per share
46,875 Class A shares on September 2, 2026; range $21.03–$21.38
Class B converted to Class A
93,750 shares
Total Class B Common Stock converted into Class A in connection with the sales
Indirect Class B holdings via SFTC, LLC
8,762,530 shares
Class B Common Stock convertible into an equal number of Class A shares; beneficial ownership disclaimed except for pecuniary interest
Direct Class B holdings
1,174,715 shares
Class B Common Stock held directly, convertible into the same number of Class A shares
Direct Class A RSUs
13,996 shares
Previously reported RSUs in Class A Common Stock subject to vesting requirements
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, Class B Common Stock, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The reported price in Column 4 is a weighted average sale price."
Class B Common Stock financial
"Represents the conversion of shares of Class B Common Stock"
A class B common stock is one of multiple types of a company’s ordinary shares that carries specific rights—often different voting power or dividend priority—compared with other classes. For investors it matters because those differences affect how much influence you have over company decisions, the income you might receive, and how freely the shares trade; think of it like owning a car with different keys: some keys let you start the engine and open the trunk, others only unlock the door.
Class A Common Stock financial
"into Class A Common Stock, par value $0.00001"
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
Restricted Stock Units financial
"Represents previously reported RSUs that are subject to vesting requirements."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
FAQ
What did Pinterest (PINS) director Benjamin Silbermann report selling in this Form 4?
He reported that the Benjamin and Divya Silbermann Family Trust sold 93,750 shares of Class A Common Stock on September 2, 2026 in two transactions, after converting an equal number of Class B shares into Class A shares in connection with those sales.
Were Benjamin Silbermann’s PINS stock sales made under a Rule 10b5-1 trading plan?
Yes. The Form 4 and its footnotes state that the conversions and sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on February 27, 2026, indicating the trades were pre-arranged under that plan.
What is SFTC, LLC’s relationship to Benjamin Silbermann in the PINS Form 4?
The filing states that SFTC, LLC, a Delaware LLC owned by The Silbermann 2012 Irrevocable Trust, holds 8,762,530 Class B shares. Benjamin Silbermann disclaims beneficial ownership of these shares, except to the extent of any pecuniary interest through certain family members’ trust interests.
Does Benjamin Silbermann hold any Pinterest (PINS) RSUs according to this Form 4?
Yes. A holding entry notes 13,996 shares of Class A Common Stock representing previously reported RSUs that are subject to vesting requirements. These RSUs were not part of the reported sales on September 2, 2026.
AI-generated analysis. How Rhea-AI works. Not financial advice.
