Playboy CEO sells shares for RSU tax withholding

Playboy, Inc. CEO and president Bernhard L. Kohn III reported an open-market sale of 18,502 shares of common stock at a weighted average price of $1.826 per share.

Rhea-AI Filing Summary

Playboy, Inc. CEO and president Bernhard L. Kohn III reported an open-market sale of 18,502 shares of common stock at a weighted average price of $1.826 per share. The company states the sale was made solely to cover his tax withholding obligations from the settlement of previously granted restricted stock units.

Following this tax-related sale, Mr. Kohn holds 6,245,045 shares of common stock directly. He also reports indirect holdings of 50,000 shares through Bircoll Kohn Family Trust, 445,309 shares through Woodburn Dr LP, and 75,361 shares through Cold Springs Trust, while disclaiming beneficial ownership in those entities except for his pecuniary interest.

Insider Trade Summary

Net Seller: 18,502 shares

Net Sell 4 txns

Insider Kohn Bernhard L III

Role CEO & President

Sold 18,502 shs ($34K)

Type	Security	Shares	Price	Value
Sale	Common Stock	18,502	$1.826	$34K
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--
holding	Common Stock	--	--	--

Holdings After Transaction: Common Stock — 6,245,045 shares (Direct); Common Stock — 75,361 shares (Indirect, by Cold Springs Trust); Common Stock — 445,309 shares (Indirect, by Woodburn Dr LP); Common Stock — 50,000 shares (Indirect, by Bircoll Kohn Family Trust)

Footnotes (5)

1. F1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.
2. F2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.795 to $1.87, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.
3. F3. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose
4. F4. Represents shares of common stock held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
5. F5. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Playboy (PLBY) report for its CEO?

Playboy CEO Bernhard L. Kohn III reported selling 18,502 common shares. The sale was made solely to cover tax withholding obligations tied to the settlement of previously granted restricted stock units, making it a compensation-related, routine disposition rather than a discretionary trade.

At what price did the Playboy (PLBY) CEO’s Form 4 sale occur?

The reported sale used a weighted average price of $1.826 per share. Footnotes note multiple trades between $1.795 and $1.87. The executive undertook to provide a full breakdown of shares sold at each price within that range upon request to interested parties.

How many Playboy (PLBY) shares does the CEO hold after this Form 4 sale?

After the sale, CEO Bernhard L. Kohn III holds 6,245,045 Playboy common shares directly. Additional indirect holdings are reported through family entities and trusts, with separate positions of 50,000, 445,309, and 75,361 shares, subject to customary beneficial ownership disclaimers.

Was the Playboy (PLBY) CEO’s share sale a discretionary transaction?

The filing states the sale was solely to cover tax withholding obligations from RSU settlement. That means the disposition was tied to equity compensation vesting rather than an independent investment decision, which typically makes its timing less informative about management’s outlook.

What indirect Playboy (PLBY) holdings are associated with the CEO?

Indirect holdings include 50,000 shares via Bircoll Kohn Family Trust, 445,309 shares via Woodburn Dr LP, and 75,361 shares via Cold Springs Trust. The CEO disclaims beneficial ownership of these shares except for his pecuniary interest, a standard Section 16 reporting convention.

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Accepted by SEC EDGAR 04/24/2026 - 09:05 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Kohn Bernhard L III

(Last) (First) (Middle)

C/O PLAYBOY, INC.

10960 WILSHIRE BLVD, SUITE 2200

(Street)

LOS ANGELES CALIFORNIA 90024

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	CEO & President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
04/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	04/24/2026		S		18,502(1)	D	$1.826(2)	6,245,045	D
Common Stock								75,361	I	by Cold Springs Trust(3)
Common Stock								445,309	I	by Woodburn Dr LP(4)
Common Stock								50,000	I	by Bircoll Kohn Family Trust(5)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents shares sold solely to cover the reporting person's tax withholding obligations in connection with the settlement of restricted stock units previously granted to the reporting person. Pursuant to the Issuer's current practices, the disclosed sale of shares was made in connection with the settlement of restricted stock units, solely to cover taxes related to such settlement.

2. The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions ranging from $1.795 to $1.87, inclusive. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth above.

3. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose

4. Represents shares of common stock held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.

5. Represents securities held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.

Remarks:

	/s/ Christopher Riley, as Attorney-in-Fact	04/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)