STOCK TITAN
  1. Home
  2. Sec-filings
  3. PLBY
  4. [Form 4] Playboy, Inc. Insider Trading Activity

Large stock awards lift Playboy (NASDAQ: PLBY) CEO stake and holdings

Filing Impact
(Neutral)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Kohn Bernhard L III reported acquisition or exercise transactions in this Form 4 filing.

Playboy, Inc. director and CEO & President Bernhard L. Kohn III reported receiving equity awards covering a total of 2,428,553 shares of common stock on April 8, 2026. These awards were granted at a price of $0.00 per share as compensation, not open‑market purchases.

Footnotes state that portions of the grant are in the form of restricted stock units vesting in full on April 30, 2027 and June 30, 2027. After these awards, Kohn directly holds 6,263,547 shares. Additional shares are held indirectly by entities such as Cold Springs Trust, Woodburn Dr LP, and Bircoll Kohn Family Trust, with Kohn disclaiming beneficial ownership except for any pecuniary interest.

Positive

  • None.

Negative

  • None.
Insider Kohn Bernhard L III
Role CEO & President
Type Security Shares Price Value
Grant/Award Common Stock 783,392 $0.00 --
Grant/Award Common Stock 1,000,000 $0.00 --
Grant/Award Common Stock 645,161 $0.00 --
holding Common Stock -- -- --
holding Common Stock -- -- --
holding Common Stock -- -- --
Holdings After Transaction: Common Stock — 4,618,386 shares (Direct); Common Stock — 75,361 shares (Indirect, by Cold Springs Trust)
Footnotes (1)
  1. Represents a grant of restricted stock units that vests in full on June 30, 2027. Represents a grant of restricted stock units that vests in full on April 30, 2027. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents securities held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose. Represents shares of common stock held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Equity award 1 783,392 shares Common Stock grant on April 8, 2026
Equity award 2 1,000,000 shares Common Stock grant on April 8, 2026
Equity award 3 645,161 shares Common Stock grant on April 8, 2026
Total new awards 2,428,553 shares Sum of three compensation grants on April 8, 2026
Direct holdings after awards 6,263,547 shares CEO direct Playboy common stock holdings post-transaction
Cold Springs Trust holdings 75,361 shares Indirect holdings by Cold Springs Trust associated with CEO
Woodburn Dr LP holdings 445,309 shares Indirect holdings by Woodburn Dr LP associated with CEO
Bircoll Kohn Family Trust holdings 50,000 shares Indirect holdings by Bircoll Kohn Family Trust associated with CEO
restricted stock units financial
"Represents a grant of restricted stock units that vests in full on June 30, 2027."
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
beneficial ownership financial
"Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
pecuniary interest financial
"except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission"
Section 16 regulatory
"shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose."
Section 16 is a U.S. securities law rule that governs the trading and disclosure obligations of company insiders — typically officers, directors and large shareholders — to promote transparency and deter unfair profit-taking. It requires insiders to publicly report their stock trades and allows companies or the issuer to reclaim quick, short-term profits from certain insider trades, like a scoreboard and a refund policy that help investors see and limit possible insider advantage.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Kohn Bernhard L III
(Last)(First)(Middle)
C/O PLAYBOY, INC.
10960 WILSHIRE BLVD, SUITE 2200
(Street)
LOS ANGELES CALIFORNIA 90024
(City)(State)(Zip)
UNITED STATES
(Country)		2. Issuer Name and Ticker or Trading Symbol
Playboy, Inc. [ PLBY ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
XDirector10% Owner
XOfficer (give title below)Other (specify below)
CEO & President
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
04/08/2026		6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock04/08/2026A783,392(1)A$04,618,386D
Common Stock04/08/2026A1,000,000(2)A$05,618,386D
Common Stock04/08/2026A645,161(2)A$06,263,547D
Common Stock75,361Iby Cold Springs Trust(3)
Common Stock445,309Iby Woodburn Dr LP(4)
Common Stock50,000Iby Bircoll Kohn Family Trust(5)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Represents a grant of restricted stock units that vests in full on June 30, 2027.
2. Represents a grant of restricted stock units that vests in full on April 30, 2027.
3. Represents shares of common stock held directly by Cold Springs Trust, of which Mr. Kohn is a beneficiary. Mr. Kohn disclaims beneficial ownership of the shares owned by Cold Springs Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
4. Represents securities held directly by Woodburn Dr LP, an entity controlled by Mr. Kohn. Mr. Kohn disclaims beneficial ownership of the shares owned by Woodburn Dr LP, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
5. Represents shares of common stock held directly by Bircoll Kohn Family Trust, for which Mr. Kohn is a trustee and a controlling person. Mr. Kohn disclaims beneficial ownership of the shares owned by Bircoll Kohn Family Trust, except to the extent of his pecuniary interest therein, and the inclusion of these securities in this report shall not be deemed an admission of beneficial ownership of the reported securities for purpose of Section 16 or for any other purpose.
Remarks:
/s/ Christopher Riley, as Attorney-in-Fact04/10/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Playboy (PLBY) report for its CEO?

Playboy reported that CEO & President Bernhard L. Kohn III received equity awards for 2,428,553 shares of common stock. These were compensation-related grants at $0.00 per share, not open-market purchases, and increased his reported direct holdings significantly.

How many Playboy (PLBY) shares does the CEO hold after the latest Form 4?

After the reported grants, Bernhard L. Kohn III directly holds 6,263,547 shares of Playboy common stock. The filing also lists additional indirect holdings through entities such as Cold Springs Trust, Woodburn Dr LP, and Bircoll Kohn Family Trust, subject to beneficial ownership disclaimers.

What are the vesting terms of the new Playboy (PLBY) CEO stock awards?

The filing notes that portions of the CEO’s awards are restricted stock units vesting in full on April 30, 2027 and June 30, 2027. These time-based vesting conditions tie the value of part of his compensation to continued service through those dates.

Were the Playboy (PLBY) CEO transactions open-market buys or compensation grants?

The transactions were coded as “A” grants or awards at $0.00 per share, indicating compensation-related equity awards rather than open-market purchases. They represent restricted stock units and stock awards issued by the company, not shares bought on the market.

What does the Form 4 indicate about the scale of recent equity awards at Playboy (PLBY)?

The Form 4 shows three compensation-related awards totaling 2,428,553 shares of Playboy common stock to the CEO on April 8, 2026. These sizable grants expand his direct equity stake and include restricted stock units with vesting dates in 2027.