Planet Fitness CMO receives 4,930-share stock award

Planet Fitness, Inc. Chief Marketing Officer Brian Povinelli received a grant of 4,930 shares tied to Class A common stock as equity compensation.

Accepted by SEC EDGAR 03/11/2026 - 04:44 PM EDT Learn about SEC filing dates

Rhea-AI Filing Summary

Planet Fitness, Inc. Chief Marketing Officer Brian Povinelli received a grant of 4,930 shares tied to Class A common stock as equity compensation. The award consists of restricted stock units that vest in three equal annual installments beginning on the first anniversary of the grant date. Following this grant, he directly holds 9,120 shares. This is a compensation-related acquisition rather than an open-market purchase.

Insider Trade Summary

Grant/Award: 4,930 shares

Grant/Award 1 txn

Insider Povinelli Brian

Role Chief Marketing Officer

Type	Security	Shares	Price	Value
Grant/Award	Class A common stock	4,930	$0.00	$0.00

Holdings After Transaction: Class A common stock — 9,120 shares (Direct)

Holdings Before and After: Class A common stock, 4,190 to 9,120 shares (Direct)

Footnotes (1)

1. F1. Represents the grant of restricted stock units with respect to the issuer's common stock that vests in equal installments on each of the first three anniversaries of the date of grant.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Planet Fitness (PLNT) report for Brian Povinelli?

Planet Fitness reported that Chief Marketing Officer Brian Povinelli received a grant of 4,930 restricted stock units tied to Class A common stock. This is a compensation-related equity award, not an open-market stock purchase or sale.

How many Planet Fitness (PLNT) shares does Brian Povinelli hold after this grant?

After the equity grant, Chief Marketing Officer Brian Povinelli holds 9,120 Planet Fitness Class A common shares directly. This figure reflects his position immediately following the award reported in the Form 4 insider transaction filing.

What are the vesting terms of Brian Povinelli’s Planet Fitness (PLNT) stock grant?

The award is a grant of restricted stock units that vests in three equal annual installments. Vesting occurs on each of the first three anniversaries of the grant date, subject to the usual continued-service and plan conditions.

Was Brian Povinelli’s Planet Fitness (PLNT) transaction a stock purchase or sale?

The transaction was neither a market purchase nor a sale. It was a grant or award acquisition of 4,930 restricted stock units at a reported price of $0.00 per share, reflecting equity-based compensation rather than trading activity.

Does this Planet Fitness (PLNT) Form 4 indicate any derivative exercises or option activity?

No derivative exercises or option conversions are shown in this Form 4. The filing reports only a single non-derivative equity award of restricted stock units, with no accompanying option exercises, sales, gifts, or tax-withholding dispositions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Povinelli Brian

(Last) (First) (Middle)

C/O PLANET FITNESS, INC.

4 LIBERTY LANE WEST

(Street)

HAMPTON NH 03842

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Planet Fitness, Inc. [ PLNT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Marketing Officer

3. Date of Earliest Transaction (Month/Day/Year)
03/10/2026

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A common stock	03/10/2026		A		4,930	A	$0.00(1)	9,120	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents the grant of restricted stock units with respect to the issuer's common stock that vests in equal installments on each of the first three anniversaries of the date of grant.

Remarks:

	/s/Darrell Chichester, Attorney-in-Fact	03/11/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.