T. Rowe Price reports 2.89M shares (3.7%) of Planet Fitness

T. Rowe Price Associates, Inc. filed an Amendment No. 1 to a Schedule 13G reporting beneficial ownership of 2,894,881 shares of Planet Fitness Inc. Class A common stock.

Rhea-AI Filing Summary

T. Rowe Price Associates, Inc. filed an Amendment No. 1 to a Schedule 13G reporting beneficial ownership of 2,894,881 shares of Planet Fitness Inc. Class A common stock. The filing lists 3.7% of the class and shows 2,856,668 shares of sole voting power as of 03/31/2026. The filing is signed by a Vice President on 05/15/2026 and includes a statement denying beneficial ownership in the filing text.

Insights

Institutional Ownership Analyst

Large asset manager reports a 3.7% passive stake in Planet Fitness.

The filing is an Amendment No. 1 to a Schedule 13G and shows 2,894,881 shares beneficially owned as of 03/31/2026. Voting and dispositive power numbers are disclosed in the filing.

Because Schedule 13G filings typically indicate passive investment, this is a routine ownership disclosure; subsequent filings would show any material change.

Compliance & Regulatory Specialist

Disclosure includes a formal non‑admission statement and officer signature.

The filing contains the issuer CUSIP 72703H101 and a signed affirmation by a Vice President dated 05/15/2026. It also states the filer "hereby declares and affirms" a denial of beneficial ownership within the text.

Investors relying on ownership thresholds should reference reported percentages and the stated dates in the filing.

Key Figures

Beneficial ownership: 2,894,881 shares Percent of class: 3.7% Sole voting power: 2,856,668 shares +1 more

4 metrics

Beneficial ownership 2,894,881 shares as of 03/31/2026

Percent of class 3.7% reported on Schedule 13G/A

Sole voting power 2,856,668 shares voting power reported in Item 4

CUSIP 72703H101 Planet Fitness Inc. Class A common stock

Key Terms

Schedule 13G/A, Beneficial ownership, Sole dispositive power

3 terms

Schedule 13G/A regulatory

"Amendment No. 1 to a Schedule 13G reporting ownership"

A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.

Beneficial ownership regulatory

"Amount beneficially owned: 2894881 (b) Percent of class: 3.7 %"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

Sole dispositive power regulatory

"Sole power to dispose or to direct the disposition of: 2894881"

Sole dispositive power is the exclusive legal authority to decide what happens to a security — for example, whether to sell, transfer, or retain shares — without needing anyone else’s permission. Investors care because it signals who truly controls the economic outcome of an investment: like holding the only key to a safe, the holder can realize gains or losses and may trigger regulatory reporting, insider rules, or influence over corporate ownership.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What stake does T. Rowe Price report in PLNT?

T. Rowe Price reports beneficial ownership of 2,894,881 shares, representing 3.7% of the class. This amount is shown on the Amendment No. 1 Schedule 13G with an as of date of 03/31/2026 in the filing.

What voting power does T. Rowe Price hold in Planet Fitness (PLNT)?

The filing shows 2,856,668 shares as sole voting power held by T. Rowe Price. Shared voting power is reported as 0, per the ownership section of the Schedule 13G/A.

Does the filing indicate active control or a passive stake?

This Schedule 13G/A format generally indicates a passive investment rather than active control. The filer also includes a formal statement denying beneficial ownership within the filing text.

What dates are relevant in the Schedule 13G/A for PLNT?

The ownership figures are reported as of 03/31/2026, and the filing is signed by a Vice President on 05/15/2026. The CUSIP 72703H101 is included for identification.

Does this filing change Planet Fitness corporate governance?

No governance change is disclosed in this filing; it only reports ownership levels and voting/dispositive power. The filing contains no corporate actions or proposals affecting governance.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 05/15/2026 - 10:07 AM EDT Learn about SEC filing dates

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 1)

PLANET FITNESS INC - CL A

(Name of Issuer)

COMMON STOCK

(Title of Class of Securities)

72703H101

(CUSIP Number)

03/31/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 72703H101

1

Names of Reporting Persons

T. Rowe Price Associates, Inc.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

MARYLAND

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 2,856,668.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 2,894,881.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

2,894,881.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

3.7 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: PLANET FITNESS INC - CL A
(b)	Address of issuer's principal executive offices: 4 LIBERTY LANE WEST, HAMPTON, NH, 03842
Item 2.
(a)	Name of person filing: T. Rowe Price Associates, Inc.
(b)	Address or principal business office or, if none, residence: 1307 Point Street, Baltimore, MD 21231
(c)	Citizenship: Maryland
(d)	Title of class of securities: COMMON STOCK
(e)	CUSIP No.: 72703H101
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 2894881
(b)	Percent of class: 3.7 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 2856668
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 2894881
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Ownership of 5 percent or less of a class
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11. T. Rowe Price Associates, Inc. hereby declares and affirms that the filing of Schedule 13G shall not be construed as an admission that Price Associates is the beneficial owner of the securities referred to, which beneficial ownership is expressly denied.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

T. Rowe Price Associates, Inc.

Signature:	Ellen York
Name/Title:	Vice President
Date:	05/15/2026