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Pulsenmore appoints David Woods chief commercial officer

The appointment comes as Pulsenmore has launched U.S. commercial operations following FDA De Novo authorization of its home prenatal ultrasound system.

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Form Type
6-K

Rhea-AI Filing Summary

Pulsenmore Ltd. appointed David Woods as Chief Commercial Officer and said it is expanding its U.S. commercial team as it scales its U.S. healthcare presence. Woods has more than 25 years of medtech leadership experience; most recently he was CCO at Creo Medical, and previously held senior executive roles at PENTAX Medical, including President and CEO of PENTAX Medical Americas.

After FDA De Novo authorization for its home prenatal ultrasound system, Pulsenmore launched U.S. commercial operations and entered a strategic collaboration with Ouma Health. Its patient-operated system is designed for home scans with remote physician interpretation. The company is exploring opportunities tied to the federal Rural Health Transformation Program, which supports state-led rural healthcare initiatives. Pulsenmore also states its belief that existing cash will be sufficient to fund operations for more than one year from the date its financial statements are issued.

Filing Explained

The 6-K also makes its press release’s first three paragraphs part of Pulsenmore’s Form S-8 registration statement as of October 13, 2026, changing what disclosure is incorporated into that statement.

Medtech leadership experience More than 25 years David Woods, newly appointed Chief Commercial Officer
Stated cash sufficiency period More than one year Company belief measured from the date its financial statements are issued
FDA De Novo authorization regulatory
"Following FDA De Novo authorization of its home prenatal ultrasound system"
A FDA De Novo authorization is a regulatory approval pathway that allows a company to market a novel medical device that is low to moderate risk but has no previously cleared equivalent. For investors it matters because receiving De Novo clearance opens the door to U.S. sales and signals regulatory acceptance of the product’s safety and intended use, much like getting a first-time permit for a new type of appliance, and can materially affect a company’s revenue prospects and valuation.
remote physician interpretation medical
"with remote physician interpretation"
Rural Health Transformation Program regulatory
"U.S. federal Rural Health Transformation Program"
A rural health transformation program is an organized effort—often led by government agencies, health systems, or partnerships—to improve medical services, infrastructure, and access in sparsely populated areas. For investors it matters because these programs can change demand for health services and products, create new revenue or reimbursement opportunities, and alter risk exposure in regional markets, similar to how a new highway can open up business for nearby towns.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does the Rural Health Transformation Program support, and what is Pulsenmore (PLSM) doing in connection with it?

The program supports state-led initiatives to improve rural healthcare access, including maternal health services and technology-enabled care. Pulsenmore said it is exploring opportunities associated with the program.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 6-K

 

Report of Foreign Private Issuer Pursuant to Rule 13a-16 or 15d-16

Under the Securities Exchange Act of 1934

 

For the Month of October 2026

 

001-43033

(Commission File Number)

 

PULSENMORE LTD.

(Exact name of Registrant as specified in its charter)

 

8 Omarim St.

Omer 8496500, Israel

(Address of principal executive offices)

 

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

 

Form 20-F ☒ Form 40-F ☐

 

 

 

 

 

 

The first three paragraphs of the press release attached hereto as Exhibit 99.1 are hereby incorporated by reference into the registrant’s Registration Statement on Form S-8 (File No. 333-298660), to be a part thereof from the date on which this report is submitted, to the extent not superseded by documents or reports subsequently filed or furnished.

 

On October 13, 2026, Pulsenmore Ltd. issued a press release entitled “Pulsenmore Strengthens U.S. Commercial Leadership, Appoints Med-Tech Veteran David Woods as Chief Commercial Officer”. A copy of the press release is attached hereto as Exhibit 99.1 and is incorporated herein by reference.

 

 

 

 

EXHIBIT INDEX

 

Exhibit No.   Description
     
99.1   Press Release, dated October 13, 2026.

 

 

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

 

  Pulsenmore Ltd.
     
Date: October 13, 2026 By: /s/ Eran Hirsh
    Eran Hirsh
    Chief Financial Officer

 

 

 

 

Exhibit 99.1

 

Pulsenmore Strengthens U.S. Commercial Leadership, Appoints Med-Tech Veteran David Woods as Chief Commercial Officer

 

Expanded commercial team to accelerate U.S. growth as demand for accessible prenatal care and federal rural health investments create new opportunities

 

Ramat Gan, Israel, October 13, 2026 - Pulsenmore Ltd. (Nasdaq/TASE: PLSM) (“Pulsenmore” or the “Company”), a pioneer in patient-operated home ultrasound technology, today announced the appointment of David Woods as Chief Commercial Officer (CCO), alongside the expansion of its U.S. commercial team, as the Company scales its presence in the U.S. healthcare market.

 

David Woods brings more than 25 years of medtech leadership experience, most recently serving as CCO at Creo Medical. Previously, he held senior executive roles at PENTAX Medical, including President and CEO of PENTAX Medical Americas.

 

Following FDA De Novo authorization of its home prenatal ultrasound system, Pulsenmore has launched U.S. commercial operations and entered a strategic collaboration with Ouma Health. The Company’s technology is designed to enable pregnant women to perform ultrasound scans at home, with remote physician interpretation, helping healthcare providers extend prenatal monitoring beyond traditional care settings.

 

Pulsenmore sees significant commercial potential in addressing gaps in maternal care access, particularly in underserved and rural communities. As part of its U.S. growth strategy, the Company is exploring opportunities associated with the U.S. federal Rural Health Transformation Program (RHTP), which supports state-led initiatives to improve rural healthcare access, including maternal health services and technology-enabled care.

 

“We believe the U.S. market presents a significant opportunity for Pulsenmore, with growing recognition of the need to bring maternal care closer to patients,” said Dr. Elazar Sonnenschein, CEO and founder of Pulsenmore. “Our commercial progress, together with new investments in rural healthcare, reinforces our commitment to this market. Expanding our commercial team and bringing David on board reflect our focus on translating this opportunity into sustainable growth.”

 

“I’m excited to join Pulsenmore and support its commitment to advancing women’s health. Bringing ultrasound into the home has the potential to make maternal care more accessible and connected, helping women feel informed and supported throughout their pregnancies. I look forward to contributing my experience to help expand that impact,” said David Woods, incoming Chief Commercial Officer of Pulsenmore.

 

About Pulsenmore

 

Pulsenmore Ltd. (Nasdaq/TASE: PLSM) is a healthcare technology company focused on transforming women’s healthcare through remote ultrasound and telemedicine solutions. The Company develops patient-operated ultrasound systems that enable remote clinical assessment and monitoring, with applications across pregnancy and fertility care.

 

 

 

 

Forward-Looking Statements

 

This press release contains forward-looking statements. In particular, statements using words such as “may,” “seek,” “will,” “consider,” “likely,” “assume,” “estimate,” “expect,” “anticipate,” “intend,” “believe,” “contemplate,” “do not believe,” “aim,” “goal,” “due,” “predict,” “plan,” “project,” “continue,” “potential,” “positioned,” “guidance,” “objective,” “outlook,” “trends,” “future,” “could,” “would,” “should,” “target,” “on track” or their negatives or variations, and similar terminology and words of similar import, generally involve future or forward-looking statements. Such forward-looking statements include, but are not limited to, statements regarding the Company’s plans to expand its commercial organization and scale its presence in the U.S. healthcare market; the expected contributions of David Woods and the Company’s expanded commercial team to the Company’s growth strategy; the commercialization, market adoption and potential benefits of the Company’s home prenatal ultrasound system and remote monitoring platform; the Company’s strategic collaboration with Ouma Health; the Company’s ability to expand access to prenatal and maternal care, including in underserved and rural communities; opportunities that may arise from the federal Rural Health Transformation Program and other investments in rural healthcare; and the potential size, growth and commercial opportunities of the U.S. maternal healthcare market.

 

Forward-looking statements reflect Pulsenmore’s current views, plans, or expectations with respect to future events or financial performance. They are inherently subject to significant business, economic, competitive, and other risks, uncertainties, and contingencies. Forward-looking statements are based on Pulsenmore’s current expectations and are subject to inherent uncertainties, risks and assumptions that are difficult to predict, including, but not limited to, the following: the Company’s lack of operating history; the Company’s current and future capital requirements and the Company’s belief that its existing cash will be sufficient to fund its operations for more than one year from the date that the financial statements are issued; the Company’s ability to manufacture, market and sell its products and to generate revenues; the Company’s ability to maintain its relationships with key partners and grow relationships with new partners; the Company’s ability to maintain or protect the validity of its U.S. and other patents and other intellectual property; the Company’s ability to launch and penetrate markets in new locations and new market segments; the Company’s ability to retain key executive members and hire additional personnel; the Company’s ability to maintain and expand intellectual property rights; interpretations of current laws and the passages of future laws; the Company’s ability to achieve greater regulatory compliance needed in existing and new markets; the Company’s ability to achieve key performance milestones in its planned operational testing; the Company’s ability to establish adequate sales, marketing and distribution channels; security, political and economic instability in the Middle East that could harm its business; and acceptance of the Company’s business model by investors. Further, certain forward-looking statements are based on assumptions as to future events that may not prove to be accurate. For a more detailed description of the risks and uncertainties affecting the Company, reference is made to the Company’s reports filed from time to time with the SEC, including, but not limited to, the risks, uncertainties and other factors included in the Company’s Annual Report on Form 20-F, filed with the SEC on March 30, 2026. The inclusion of forward-looking statements in this or any other communication should not be considered as a representation by Pulsenmore or any other person that current plans or expectations will be achieved. Forward-looking statements speak only as of the date on which they are made, and Pulsenmore undertakes no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future developments, or otherwise, except as otherwise required by law.

 

Investor Contact:

 

Miri Segal-Scharia
MS-IR LLC
msegal@ms-ir.com

 

 

Filing Exhibits & Attachments

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