PPHC CFO sells 1,797 shares at $10.94 avg

Public Policy Holding Company, Inc. (PPHC) reported that its Chief Financial Officer and director, Roeland Jozef Bernard Smits, sold 1,797 shares of common stock on August 24, 2026 in an open-market transaction.

Rhea-AI Filing Summary

Public Policy Holding Company, Inc. (PPHC) reported that its Chief Financial Officer and director, Roeland Jozef Bernard Smits, sold 1,797 shares of common stock on August 24, 2026 in an open-market transaction. The shares were sold at a volume-weighted average price of $10.94, with individual trade prices ranging from $10.56 to $11.27. After this sale, Smits held 155,262 shares of PPHC common stock directly.

Insider Trade Summary

Net Seller: 1,797 shares

Net Sell 1 txn

Insider Smits Roeland Jozef Bernard

Role Chief Financial Officer

Sold 1,797 shs ($20K)

Type	Security	Shares	Price	Value
Sale	Common Stock, $0.001 par value F1	1,797	$10.9359	$20K

Holdings After Transaction: Common Stock, $0.001 par value — 155,262 shares (Direct)

Footnotes (1)

1. F1. Represents volume-weighted average price of sales of 1,797 shares of Company stock on August 24, 2026 at prices ranging from $10.56 to $11.27. Upon request by the Commission staff, the Company, or a security holder of the Company, the reporting person will provide full information regarding the number of shares sold by the reporting person on August 24, 2026 at each separate price.

Key Figures

Shares sold: 1,797 shares Volume-weighted average price: $10.9359 per share Sale price range: $10.56–$11.27 per share +1 more

4 metrics

Shares sold 1,797 shares Common Stock, $0.001 par value, sold on August 24, 2026

Volume-weighted average price $10.9359 per share Average sale price for 1,797 shares on August 24, 2026

Sale price range $10.56–$11.27 per share Price range of individual trades on August 24, 2026

Shares held after transaction 155,262 shares Directly owned by Roeland Jozef Bernard Smits following the sale

Key Terms

volume-weighted average price, par value, open market or private transaction

3 terms

volume-weighted average price financial

"Represents volume-weighted average price of sales of 1,797 shares"

Volume-weighted average price (VWAP) is the average price of a stock over a specific time period where each trade is weighted by the number of shares traded, so larger trades influence the average more than small ones. Investors and traders use VWAP as a reference point to judge whether trades are happening at relatively good or poor prices—like checking the average price paid for an item at a market where bulk purchases count more than single-item buys.

par value financial

"Common Stock, $0.001 par value"

Par value is the fixed amount printed on a bond or stock that represents its original value when issued. It’s like the face value of a coin or bill—what the issuer promises to pay back or the starting price of a stock—though it often doesn’t change with market prices. It matters because it helps determine certain financial details, like how much the company will pay back at maturity.

open market or private transaction financial

"Sale in open market or private transaction"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did PPHC report for August 24, 2026?

PPHC reported that CFO and director Roeland Jozef Bernard Smits sold 1,797 shares of common stock on August 24, 2026 in an open-market transaction.

At what price did the PPHC insider sell shares on August 24, 2026?

The 1,797 PPHC shares were sold at a volume-weighted average price of $10.94, with trade prices ranging from $10.56 to $11.27, as disclosed in the footnote.

How many PPHC shares does the CFO hold after the reported sale?

After selling 1,797 shares, CFO Roeland Jozef Bernard Smits held 155,262 PPHC common shares directly following the transaction.

Was the PPHC insider transaction a purchase or a sale?

The reported transaction was a sale of PPHC common stock. The Form 4 identifies the transaction code as "S," indicating a sale in an open market or private transaction.

Does the filing mention a Rule 10b5-1 trading plan for the PPHC insider sale?

No. The filing’s Rule 10b5-1 checkbox is not checked, and there is no footnote indicating that the 1,797-share sale was made pursuant to a Rule 10b5-1 trading plan.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/25/2026 - 04:17 PM EDT Accepted by SEC EDGAR 08/25/2026 - 04:16 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Smits Roeland Jozef Bernard

(Last) (First) (Middle)

800 NORTH CAPITOL STREET, NW

SUITE 800

(Street)

WASHINGTON DISTRICT OF COLUMBIA 20002

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Public Policy Holding Company, Inc. [ PPHC ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Financial Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/24/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, $0.001 par value	08/24/2026		S(1)		1,797	D	$10.9359	155,262	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents volume-weighted average price of sales of 1,797 shares of Company stock on August 24, 2026 at prices ranging from $10.56 to $11.27. Upon request by the Commission staff, the Company, or a security holder of the Company, the reporting person will provide full information regarding the number of shares sold by the reporting person on August 24, 2026 at each separate price.

Remarks:

	/s/ Roeland Jozef Bernard Smits	08/24/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)