Primo Brands (PRMB) details 2026 virtual meeting, board elections and say-on-pay
Primo Brands Corporation is asking stockholders to vote at a completely virtual 2026 annual meeting on April 28, 2026 at 9:30 a.m. Eastern, accessible via www.virtualshareholdermeeting.com/PRMB2026 with a 16-digit control number.
Holders of Class A common stock at the March 5, 2026 record date, when 363,176,926 shares were outstanding, are entitled to one vote per share. Stockholders are being asked to elect ten directors for one-year terms, ratify PricewaterhouseCoopers LLP as independent auditor for 2026, and approve an advisory "say‑on‑pay" vote on named executive officer compensation.
The proxy describes a board led by Executive Chairman and CEO Eric J. Foss with a lead independent director, multiple committees (Audit, Compensation, Nominating and Governance, Sustainability), NYSE independence standards, and detailed governance policies. It also outlines a Stockholders Agreement giving Sponsor Stockholders board designation, consent, pre‑emptive and registration rights tied to their ownership levels, and discloses 2025 executive pay philosophy, pay‑for‑performance design, and auditor fees.
Positive
- None.
Negative
- None.
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☐ | Preliminary Proxy Statement |
☐ | Confidential, for Use of the Commission Only (as permitted by Rule 14a-6(e)(2)) |
☒ | Definitive Proxy Statement |
☐ | Definitive Additional Materials |
☐ | Soliciting Material under §240.14a-12 |
(Name of Registrant as Specified in its Charter) |
(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant) |
Payment of Filing Fee (Check all boxes that apply): | |||
☒ | No fee required. | ||
☐ | Fee paid previously with preliminary materials. | ||
☐ | Fee computed on table in exhibit required by Item 25(b) per Exchange Act Rules 14a-6(i)(1) and 0-11. | ||
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![]() | PRIMO BRANDS CORPORATION 1150 ASSEMBLY DRIVE, SUITE 800, TAMPA, FLORIDA 33607 900 LONG RIDGE ROAD, BUILDING 2, STAMFORD, CONNECTICUT 06902 | ||
Sincerely, | |||
![]() | |||
Eric Foss | |||
Executive Chairman and Chief Executive Officer | |||
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1. | To elect the ten director nominees named in our proxy statement to serve until the 2027 Annual Meeting of Stockholders and until their respective successors shall have been duly elected and qualified; |
2. | To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2026; |
3. | To approve, on an advisory (non-binding) basis, the compensation of our named executive officers; and |
4. | To transact such other business as may properly come before the Annual Meeting or any continuation, postponement, or adjournment of the Annual Meeting. |

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Page | |||
PROXY STATEMENT | 1 | ||
PROPOSALS | 1 | ||
RECOMMENDATIONS OF THE BOARD | 2 | ||
INFORMATION ABOUT THIS PROXY STATEMENT | 2 | ||
QUESTIONS AND ANSWERS ABOUT THE 2026 ANNUAL MEETING OF STOCKHOLDERS | 3 | ||
WHO IS ENTITLED TO VOTE AT THE ANNUAL MEETING? | 3 | ||
WHAT IS THE DIFFERENCE BETWEEN BEING A “RECORD HOLDER” AND HOLDING SHARES IN “STREET NAME”? | 3 | ||
AM I ENTITLED TO VOTE IF MY SHARES ARE HELD IN “STREET NAME”? | 3 | ||
HOW MANY SHARES MUST BE PRESENT TO HOLD THE ANNUAL MEETING? | 3 | ||
WHO CAN ATTEND THE 2026 ANNUAL MEETING OF STOCKHOLDERS? | 3 | ||
WHY A VIRTUAL MEETING? | 3 | ||
WHAT IF DURING THE CHECK-IN TIME OR DURING THE ANNUAL MEETING I HAVE TECHNICAL DIFFICULTIES OR TROUBLE ACCESSING THE VIRTUAL MEETING WEBSITE? | 3 | ||
WHAT IF A QUORUM IS NOT PRESENT AT THE ANNUAL MEETING? | 4 | ||
WHAT DOES IT MEAN IF I RECEIVE MORE THAN ONE INTERNET NOTICE OR MORE THAN ONE SET OF PROXY MATERIALS? | 4 | ||
HOW DO I VOTE? | 4 | ||
CAN I CHANGE MY VOTE AFTER I SUBMIT MY PROXY? | 4 | ||
WHO WILL COUNT THE VOTES? | 5 | ||
WHAT IF I DO NOT SPECIFY HOW MY SHARES ARE TO BE VOTED? | 5 | ||
WILL ANY OTHER BUSINESS BE CONDUCTED AT THE ANNUAL MEETING? | 5 | ||
HOW MANY VOTES ARE REQUIRED FOR THE APPROVAL OF THE PROPOSALS TO BE VOTED UPON AND HOW WILL ABSTENTIONS AND BROKER NON-VOTES BE TREATED? | 5 | ||
WHAT IS AN ABSTENTION AND HOW WILL VOTES WITHHELD AND ABSTENTIONS BE TREATED? | 5 | ||
WHAT ARE BROKER NON-VOTES AND DO THEY COUNT FOR DETERMINING A QUORUM? | 5 | ||
WHERE CAN I FIND THE VOTING RESULTS OF THE 2026 ANNUAL MEETING OF STOCKHOLDERS? | 6 | ||
WILL THERE BE A QUESTION AND ANSWER SESSION DURING THE ANNUAL MEETING? | 6 | ||
PROPOSALS TO BE VOTED ON | 7 | ||
PROPOSAL 1: ELECTION OF DIRECTORS | 7 | ||
VOTE REQUIRED | 7 | ||
RECOMMENDATION OF THE BOARD OF DIRECTORS | 7 | ||
INFORMATION AS TO NOMINEES FOR DIRECTOR | 8 | ||
PROPOSAL 2: RATIFICATION OF APPOINTMENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM | 11 | ||
VOTE REQUIRED | 11 | ||
RECOMMENDATION OF THE BOARD OF DIRECTORS | 12 | ||
REPORT OF THE AUDIT COMMITTEE OF THE BOARD OF DIRECTORS | 13 | ||
INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM FEES AND OTHER MATTERS | 14 | ||
AUDIT FEES | 14 | ||
AUDIT-RELATED FEES | 14 | ||
TAX FEES | 14 | ||
ALL OTHER FEES | 14 | ||
AUDIT COMMITTEE PRE-APPROVAL POLICY AND PROCEDURES | 14 | ||
PROPOSAL 3: ADVISORY VOTE ON THE COMPENSATION OF OUR NAMED EXECUTIVE OFFICERS | 15 | ||
VOTE REQUIRED | 15 | ||
RECOMMENDATION OF THE BOARD OF DIRECTORS | 15 | ||
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Page | |||
EXECUTIVE OFFICERS | 16 | ||
CORPORATE GOVERNANCE | 17 | ||
GENERAL | 17 | ||
BOARD COMPOSITION | 17 | ||
STOCKHOLDERS AGREEMENT | 18 | ||
DIRECTOR INDEPENDENCE | 19 | ||
DIRECTOR CANDIDATES | 20 | ||
COMMUNICATIONS FROM INTERESTED PARTIES | 21 | ||
BOARD LEADERSHIP STRUCTURE AND ROLE IN RISK OVERSIGHT | 21 | ||
INSIDER TRADING POLICY | 22 | ||
CODE OF ETHICS | 22 | ||
ATTENDANCE BY MEMBERS OF THE BOARD OF DIRECTORS AT MEETINGS | 22 | ||
EXECUTIVE SESSIONS | 23 | ||
COMMITTEES OF THE BOARD | 23 | ||
AUDIT COMMITTEE | 23 | ||
COMPENSATION COMMITTEE | 24 | ||
NOMINATING AND GOVERNANCE COMMITTEE | 25 | ||
SUSTAINABILITY COMMITTEE | 25 | ||
EXECUTIVE COMPENSATION | 26 | ||
COMPENSATION DISCUSSION AND ANALYSIS | 26 | ||
REPORT OF THE COMPENSATION COMMITTEE | 39 | ||
SUMMARY COMPENSATION TABLE | 40 | ||
GRANTS OF PLAN-BASED AWARDS IN FISCAL 2025 | 41 | ||
NARRATIVE TO SUMMARY COMPENSATION TABLE AND GRANTS OF PLAN-BASED AWARDS TABLE | 43 | ||
OUTSTANDING EQUITY AWARDS AT 2025 FISCAL YEAR END | 47 | ||
OPTION EXERCISES AND STOCK VESTED IN FISCAL 2025 | 49 | ||
OPTION VESTING IN FISCAL YEAR 2025 WITH RESPECT TO BLUETRITON PROFITS INTERESTS | 50 | ||
NONQUALIFIED DEFERRED COMPENSATION TABLE | 51 | ||
POTENTIAL PAYMENTS UPON TERMINATION OR CHANGE OF CONTROL | 51 | ||
EQUITY COMPENSATION PLAN INFORMATION | 57 | ||
DIRECTOR COMPENSATION | 58 | ||
CEO PAY RATIO | 59 | ||
PAY VS PERFORMANCE | 61 | ||
SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT | 65 | ||
CERTAIN RELATIONSHIPS AND RELATED PERSON TRANSACTIONS | 67 | ||
POLICIES AND PROCEDURES FOR RELATED PERSON TRANSACTIONS | 67 | ||
COMMERCIAL TRANSACTIONS RELATED TO DIRECTORS, EQUITY HOLDERS AND EXECUTIVE OFFICERS | 67 | ||
STOCKHOLDERS AGREEMENT | 67 | ||
MARGIN LOAN | 67 | ||
REPURCHASE TRANSACTIONS | 68 | ||
LIQUIDITY AND TRANSFER RESTRICTIONS | 68 | ||
OTHER MATTERS | 69 | ||
DELINQUENT SECTION 16(A) REPORTS | 69 | ||
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION | 69 | ||
STOCKHOLDERS’ PROPOSALS | 69 | ||
OTHER MATTERS AT THE ANNUAL MEETING | 69 | ||
SOLICITATION OF PROXIES | 69 | ||
FORWARD-LOOKING STATEMENTS | 71 | ||
PRIMO BRANDS’ ANNUAL REPORT ON FORM 10-K | 72 | ||
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1. | To elect Britta Bomhard, Susan E. Cates, Michael Cramer, Eric J. Foss, Jerry Fowden, Tony W. Lee, Minsok Pak, Billy D. Prim, Allison Spector, and Steven P. Stanbrook as directors to serve until the 2027 Annual Meeting of Stockholders and until their respective successors shall have been duly elected and qualified; |
2. | To ratify the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2026; |
3. | To approve, on an advisory (non-binding) basis, the compensation of our named executive officers; and |
4. | To transact such other business as may properly come before the Annual Meeting or any continuation, postponement, or adjournment of the Annual Meeting. |
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1. | FOR the election of Britta Bomhard, Susan E. Cates, Michael Cramer, Eric J. Foss, Jerry Fowden, Tony W. Lee, Minsok Pak, Billy D. Prim, Allison Spector, and Steven P. Stanbrook as directors to serve until the 2027 Annual Meeting of Stockholders and until their respective successors shall have been duly elected and qualified; |
2. | FOR the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2026; and |
3. | FOR the approval, on an advisory (non-binding) basis, of the compensation of our named executive officers. |
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• | by Internet – You can vote over the Internet at www.proxyvote.com by following the instructions on the Internet Notice or proxy card; |
• | by Telephone – You can vote by telephone by calling 1-800-690-6903 and following the instructions on the proxy card; or |
• | by Mail – You can vote by mail by signing, dating and mailing the proxy card, which you may have received by mail. |
• | by submitting a duly executed proxy bearing a later date; |
• | by granting a subsequent proxy through the Internet or telephone; |
• | by giving written notice of revocation to the Corporate Secretary of Primo Brands prior to the Annual Meeting; or |
• | by voting electronically at the Annual Meeting. |
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Proposal | Votes required | Effect of Votes Withheld/Abstentions and Broker Non-Votes | ||||
Proposal 1: Election of Directors | The plurality of the votes cast. This means that the ten nominees receiving the highest number of affirmative “FOR” votes will be elected as directors. | Votes withheld and broker non-votes will have no effect. | ||||
Proposal 2: Ratification of Appointment of Independent Registered Public Accounting Firm | The affirmative vote of the holders of a majority in voting power of the votes cast on the proposal. | Abstentions and broker non-votes will have no effect. We do not expect any broker non-votes on this proposal. | ||||
Proposal 3: Advisory Vote on the Compensation of Primo Brands’ Named Executive Officers | The affirmative vote of the holders of a majority in voting power of votes cast on the proposal. | Abstentions and broker non-votes will have no effect. | ||||
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• | irrelevant to the business of the Company or to the business of the Annual Meeting; |
• | related to material non-public information of the Company, including the status or results of our business since our last periodic report; |
• | related to any pending, threatened or ongoing litigation; |
• | related to personal grievances; |
• | derogatory references to individuals or that are otherwise in bad taste; |
• | substantially repetitious of questions already made by another stockholder; |
• | in excess of the two question limit; |
• | in furtherance of the stockholder’s personal or business interests; or |
• | out of order or not otherwise suitable for the conduct of the Annual Meeting as determined by the Chairperson of the Board or Corporate Secretary in their reasonable judgment. |
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![]() | The Board of Directors unanimously recommends a vote FOR the election of the below director nominees. | ||
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Name | Age | Positions with Primo Brands | ||||
Eric J. Foss | 67 | Executive Chairman and Chief Executive Officer | ||||
Jerry Fowden | 69 | Lead Independent Director | ||||
Britta Bomhard | 57 | Director | ||||
Susan E. Cates | 55 | Director | ||||
Michael Cramer* | 73 | Director | ||||
Tony W. Lee* | 53 | Director | ||||
Minsok Pak* | 56 | Director | ||||
Billy D. Prim | 70 | Director | ||||
Allison Spector* | 42 | Director | ||||
Steven P. Stanbrook | 68 | Director | ||||
* | Designated to serve by the Sponsor Stockholders |
ERIC J. FOSS | Age 67 | ||
BRITTA BOMHARD | Age 57 | ||
SUSAN E. CATES | Age 55 | ||
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MICHAEL CRAMER | Age 73 | ||
JERRY FOWDEN | Age 69 | ||
TONY W. LEE | Age 53 | ||
MINSOK PAK | Age 56 | ||
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BILLY D. PRIM | Age 70 | ||
ALLISON SPECTOR | Age 42 | ||
STEVEN P. STANBROOK | Age 68 | ||
Eric J. Foss | Britta Bomhard | Susan E. Cates | Michael Cramer | Jerry Fowden | Tony W. Lee | Minsok Pak | Billy D. Prim | Allison Spector | Steven P. Stanbrook | |||||||||||||||||||||
Public Company Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
Corporate Governance Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
Operational Experience | X | X | X | X | X | X | X | X | X | |||||||||||||||||||||
Finance and Accounting Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
Sales and Marketing Experience | X | X | X | X | X | X | X | X | X | |||||||||||||||||||||
Risk Management Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
M&A and Corporate Strategy Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
Human Capital Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
Executive Experience | X | X | X | X | X | X | X | X | X | |||||||||||||||||||||
Cybersecurity / Data Privacy | X | X | X | X | X | X | X | X | X | |||||||||||||||||||||
Industry Experience | X | X | X | X | X | X | X | X | X | X | ||||||||||||||||||||
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![]() | The Board of Directors unanimously recommends a vote FOR the ratification of the appointment of PricewaterhouseCoopers LLP as our independent registered public accounting firm for the fiscal year ending December 31, 2026. | ||
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(in thousands) Fee Category | Fiscal 2025 | Fiscal 2024 | ||||
Audit Fees | $5,723.1 | $3,604.2 | ||||
Audit-Related Fees | $— | $— | ||||
Tax Fees | $728.8 | $976.9 | ||||
All Other Fees | $102.0 | $202.0 | ||||
Total Fees | $6,553.9 | $4,783.1 | ||||
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![]() | The Board of Directors unanimously recommends a vote FOR the approval of the compensation of our named executive officers. | ||
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Name | Age | Position | ||||
Eric J. Foss(1) | 67 | Executive Chairman and Chief Executive Officer | ||||
David Hass(2) | 47 | Chief Financial Officer | ||||
Jason Ausher(3) | 52 | Chief Accounting Officer | ||||
Robert Austin(4) | 56 | Chief Operating Officer | ||||
Hih Song Kim(5) | 61 | Chief Legal Officer & Corporate Secretary | ||||
(1) | See biography on page 8 of this proxy statement. |
(2) | David Hass has served as our Chief Financial Officer since November 2024. Mr. Hass has served as Chief Financial Officer of Primo Water from January 2023 to November 2024. Prior to his appointment as Primo Water’s Chief Financial Officer, Mr. Hass served as Chief Strategy Officer for Primo Water from 2020 to 2023. From 2011 to 2020, Mr. Hass served in various roles with Legacy Primo, including Chief Strategy Officer, Vice President of Strategy, Vice President of Financial Planning & Analysis (FP&A), as well as General Manager of the Canadian business unit and the Water Direct business unit. |
(3) | Jason Ausher has served as our Chief Accounting Officer since November 2024. He served as Chief Accounting Officer of Primo Water from May 2015 to November 2024. Prior to his appointment with Primo Water, from 2011 to 2015, Mr. Ausher served as Primo Water’s VP Treasurer, Corporate Development. From 2010 to 2011, Mr. Ausher served as Primo Water’s Corporate Controller, and from 2008 to 2010, he held the position of Controller for Primo Water’s U.S. business unit. |
(4) | Robert Austin has served as our Chief Operating Officer since November 2024. He previously served as Chief Operating Officer of BlueTriton from June 2023 to November 2024. Prior to serving as Chief Operating Officer, Mr. Austin served as President of BlueTriton from 2022 to 2023 and Vice President of Field Operations from 2021 to 2022 at BlueTriton’s ReadyRefresh segment. From 2006 to 2021, Mr. Austin served in several leadership roles for ReadyRefresh at Nestlé Waters, the predecessor to BlueTriton, including serving as Senior Director of Supply Chain – ReadyRefresh and National Operations Manager – Retail Direct for ReadyRefresh. Mr. Austin managed the growth of a startup company, Austin Computer Enterprises, Inc. from 1999 to 2004, and he began his career serving in managerial roles for Butler International from 1994 to 2004. |
(5) | Hih Song Kim has served as our Chief Legal Officer and Corporate Secretary since August 2025, and prior to such role, served as our Chief Administrative Officer and Assistant Corporate Secretary from November 2024 to August 2025. She previously served as the Executive Vice President, Chief Legal Officer, and Corporate Secretary of BlueTriton from July 2021 to November 2024. From 2019 to 2021, Ms. Kim served as Senior Vice President and General Counsel of Kaplan Test Prep, a subsidiary of Graham Holdings Company. Prior to that role, Ms. Kim served as Senior Vice President and General Counsel of Stoli Group (USA), LLC, a producer and distributor of spirits, wines, and non-alcoholic beverages. In 2023, Ms. Kim was elected to serve as Chair of the International Bottled Water Association’s board of directors, where she previously served as Vice Chair. |
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Beneficial Ownership of Common Stock by the Sponsor Stockholders | Total Number of Directors | Sponsor Stockholder Designees | ||||
53% or greater | 15 | 8 | ||||
Less than 53%, but greater than or equal to 45% | 15 | 7 | ||||
Less than 45%, but greater than or equal to 40% | 14 | 6 | ||||
Less than 40%, but greater than or equal to 35% | 13 | 5 | ||||
Less than 35%, but greater than or equal to 30% | 12 | 4 | ||||
Less than 30%, but greater than or equal to 25% | 12 | 3 | ||||
Less than 25%, but greater than or equal to 15% | 12 | 2 | ||||
Less than 15%, but greater than or equal to 5% | 12 | 1 | ||||
Less than 5% | 11 | 0 | ||||
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• | authorize, create, or issue any Shares or other equity securities, or securities convertible into equity securities, including the designation of preferred stock, other than: |
○ | issuances to Primo Brands or its wholly-owned subsidiaries; |
○ | issuances of up to 3% of the outstanding equity securities of Primo Brands or any of its subsidiaries; |
○ | issuances pursuant to an equity compensation plan that came into effect on November 8, 2024 pursuant to the Transaction (the “Closing”) or approved by the Board; or |
○ | upon the conversion of convertible securities outstanding at the Closing or approved pursuant to the above requirements; |
• | enter into or materially amend any joint ventures or similar business alliances with a fair market value of greater than $200 million; |
• | enter into or materially amend any agreement providing for the acquisition or divestiture of assets or securities providing for aggregate consideration in excess of $200 million; |
• | declare or pay dividends to stockholders on a non-pro rata basis or in excess of $175 million in the aggregate in any fiscal year; |
• | redeem or repurchase equity securities, other than (i) from a departing associate, officer, director, or independent contractor as contemplated by the applicable equity plan or award agreement; or (ii) in connection with the clawback of erroneously awarded compensation in compliance with SEC rules; |
• | incur indebtedness for borrowed money that would cause the total net leverage ratio (as such term or equivalent term is customarily defined) of the Company to exceed 3.5x, other than (i) incurrences under the senior note indentures in existence at Closing; and (ii) incurrences made in the ordinary course of business under the BlueTriton credit agreements in existence at the Closing; |
• | amend, modify, waive, or repeal any provision of the Stockholders Agreement or the organizational documents of Primo Brands or any of our subsidiaries that adversely affects the powers, preferences, rights, or protections of the ORCP Stockholders or the Sponsor Nominees (as such term is defined in the Stockholders Agreement), increases the liability of a Sponsor Nominee, or adversely affects the Company’s ability to perform its obligations under the Stockholders Agreement; |
• | designate a director to the Board other than in accordance with our Certificate of Incorporation; and |
• | enter into an agreement to do any of the foregoing. |
• | issue Shares or other equity securities, including any preferred stock, to the Initial ORCP Stockholder and certain of its permitted transferees, other than to ORCP pursuant to its purchase rights described below under “—Purchase and Notice Rights”; |
• | enter into or effect a change of control (as defined in any of the senior note indentures in existence at Closing) or similar transaction; |
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• | increase or decrease the size of the Board or the board of directors of any subsidiary, or any committee thereof, other than as specified above; and |
• | initiate a voluntary liquidation, dissolution, winding up, bankruptcy, or other insolvency proceeding of Primo Brands or any of our material subsidiaries. |
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• | presiding over executive sessions with independent directors; |
• | act in supportive capacity to the Executive Chairman; |
• | act as chairperson of Board meetings in the event the Executive Chairman is unavailable; |
• | calling special meetings of the Board; and |
• | all other powers and duties as may from time to time be assigned by the Amended and Restated Bylaws of Primo Brands Corporation (“Bylaws”), applicable law or regulatory requirement, or by the Board. |
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Name | Audit | Compensation | Nominating and Governance | Sustainability** | ||||||||
Britta Bomhard† | X | Chair | ||||||||||
Susan E. Cates† | Chair | |||||||||||
Michael Cramer* | X | Chair | X | |||||||||
Jerry Fowden†(1) | Chair | |||||||||||
Minsok Pak* | X | X | ||||||||||
Billy D. Prim† | X | X | ||||||||||
Steven P. Stanbrook† | X | X | ||||||||||
† | Unaffiliated Director |
* | Sponsor Stockholder Designee |
** | If elected as a director, Allison Spector, a Sponsor Stockholder designee, will join the Sustainability Committee. |
(1) | Pursuant to the Stockholders Agreement, Mr. Fowden also serves as the lead independent director. |
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• | appointing, compensating, retaining, and overseeing the work of our independent auditor; |
• | discussing with our independent auditor any audit problems or difficulties and management’s response; |
• | pre-approving all permitted audit and non-audit services performed for us by our independent auditor; |
• | reviewing and discussing our annual audited financial statements and quarterly financial statements with our management and our independent auditor; |
• | overseeing our risk management activities, including holding periodic discussions with management regarding our guidelines and policies with respect to risk assessment, risk management, and major strategic, financial, and operational risk exposures such as fraud, cybersecurity, artificial intelligence, and data privacy matters, and environmental, competitive, and regulatory risks, and providing oversight and accountability with respect to the execution of appropriate plans to mitigate and/or address such risks; and |
• | establishing procedures for: (i) the receipt, retention, and treatment of complaints received regarding accounting, internal accounting controls and auditing matters, and (ii) the confidential, anonymous submission by the Company’s associates of concerns regarding questionable accounting or auditing matters. |
• | reviewing and approving corporate goals and objectives relevant to the CEO’s compensation and evaluating the CEO’s performance in light of these goals; |
• | recommending to the independent directors of the Board the annual compensation of the Company’s Chief Executive Officer; |
• | reviewing, considering the recommendation of the Company’s Chief Executive Officer and the head of the Company’s human resources function, evaluating the performance of and establishing the annual compensation of the Executive Officers; |
• | reviewing and approving grants for participants under the Company’s equity compensation plans; and |
• | reviewing and recommending to the Board the compensation of non-employee directors. |
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• | establishing and articulating qualifications and selection criteria for members of the Board or any Board committee, in accordance with relevant law and applicable NYSE rules; |
• | considering and making recommendations to the Board regarding the composition and chairmanship of the Board and its committees; |
• | reviewing and reassessing annually, or more frequently if appropriate, the adequacy of the Corporate Governance Guidelines of the Company and recommending any proposed changes to the Board for approval; and |
• | overseeing annual self-evaluations of the performance of the Board, including its individual directors and committees. |
• | reviewing the governing documents and mandates of the Board committees and recommending changes as necessary in accordance with and with respect to sustainability policies, programs, practices, and related goals; |
• | overseeing the Company’s public reporting on sustainability matters, including the related policies and procedures used in the preparation of such disclosures and performance against targets; |
• | reviewing and assessing the adequacy and appropriateness of the sustainability strategy, policies, programs, practices, and related goals of the Company and recommending any proposed changes to the Board for approval. |
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Eric Foss | Executive Chairman and Chief Executive Officer(1) | ||
David Hass | Chief Financial Officer | ||
Robert Austin | Chief Operating Officer(2) | ||
Hih Song Kim | Chief Legal Officer & Corporate Secretary(3) | ||
Jason Ausher | Chief Accounting Officer | ||
Robbert Rietbroek | Former Chief Executive Officer(4) | ||
Marni Morgan Poe | Former General Counsel & Corporate Secretary(5) | ||
(1) | Mr. Foss was appointed Executive Chairman and Chief Executive Officer on November 5, 2025 |
(2) | In connection with a planned leave of absence, Mr. Austin temporarily ceased serving as our Chief Operating Officer, from September 30, 2025 through November 10, 2025. During this time, Mr. Austin instead served as Senior Advisor to the Company. |
(3) | Ms. Kim was appointed Chief Legal Officer & Corporate Secretary on August 6, 2025. |
(4) | Mr. Rietbroek ceased serving as our Chief Executive Officer on November 5, 2025. |
(5) | On July 31, 2025, in connection with the continued integration of Triton Water Parent, Inc. and Primo Water, the Company determined to combine the roles of General Counsel and Chief Administrative Officer and, accordingly, Ms. Poe no longer served as the Company’s General Counsel, effective August 6, 2025. |
• | Compensation. Includes both fixed pay and variable pay tied to performance levels. |
• | Benefits/Perquisites. Programs to supplement the compensation associates receive, including health and well-being, income protection, savings and retirement programs that offer security for associates and their families. |
• | Recognition. Either formal or informal programs that acknowledge or give special attention to associate actions, efforts, behaviors or performance that support business strategy. |
• | Talent Development. Programs and tools for associates to advance their skills and competencies in both their short- and long-term careers. |
• | Performance Management. The alignment of organizational, team and individual efforts toward the achievement of business goals and organizational success. Performance management includes establishing expectations, skill demonstration, assessment, feedback and continuous improvement. |
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• | Work-Life Effectiveness. A specific set of organizational practices, policies and programs, plus a philosophy that actively supports efforts to help associates achieve success at both work and home. |
• | Attract, motivate, reward, and retain talent who contribute to the success of Primo Brands. |
• | Provide fair and competitive compensation packages that are designed to retain and incentivize executives to drive company performance. |
• | Focus on variable compensation that rewards the achievement of short-term and long-term goals and emphasizes Primo Brands’ commitment to pay-for-performance. |
• | Recognize that different people have different needs, and thus strive to provide flexibility and choice in our reward system. |
• | Provide our talent with opportunities that relate to competitive practices and reflect individual responsibilities, skills, and contributions to Primo Brands. |
• | Support the whole person, enabling personal and professional growth. |
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WHAT WE DO | WHAT WE DO NOT DO | ||||||||||
✔ | Administer a robust risk management program, which includes our Compensation Committee’s oversight of the relationship between our compensation programs and risk, as well as the oversight of risk by the Audit Committee on behalf of the full Board pursuant to the Audit Committee Charter | ✘ | Permit employees or directors to engage in any hedging or monetization transactions, short-term, or speculative transactions, or to hold Primo Brands securities in a margin account or pledging Primo Brands securities as collateral for a loan | ||||||||
✔ | Award annual and long-term incentive compensation subject to achievement of objective and pre-established performance goals tied to corporate, operational and strategic objectives | ✘ | Permit stock option re-pricing (including cash buyouts of underwater options or stock appreciation rights) without stockholder approval | ||||||||
✔ | Provide competitive compensation that is compared to a relevant peer group, which is reviewed annually | ✘ | Provide for automatic “single trigger” vesting of awards granted by Primo Brands upon a change in control* | ||||||||
✔ | Include double trigger change in control vesting provisions for equity awards | ✘ | Provide cash compensation upon death, disability, or retirement | ||||||||
✔ | Engage an independent compensation consultant that does not provide any services to management and that had no relationship with management prior to the engagement | ✘ | Provide excise tax gross-ups upon change in control | ||||||||
✔ | Maintain a clawback policy to allow the Board to recoup any excess annual or long-term incentive compensation paid to our current and former executive officers in the event of a required financial restatement, whether or not based on misconduct, due to material non-compliance with any financial reporting requirement under the securities laws (including any “Big R” or “little r” restatement) | ✘ | Provide dividends or dividend equivalents on unearned equity compensation | ||||||||
✔ | Maintain stock ownership guidelines, pursuant to which our directors, NEOs, and other key employees (a) are directed to hold a certain amount of shares (based on a multiple of base salary or retainer and without taking into account any unexercised option or unearned performance-based vesting awards) and (b) are required to retain a specified portion of the shares received as equity compensation from Primo Brands until the requisite holding level is achieved | ✘ | Provide a guaranteed right to a discretionary bonus as a substitute for a performance-based bonus in the event that performance targets are not met | ||||||||
✔ | Provide cash bonuses and vesting for performance-based restricted share units at up to 200% of target | ||||||||||
✔ | Provide reasonable perquisites that we believe are consistent with our overall compensation philosophy | ||||||||||
* | Mr. Austin and Ms. Kim were historically granted profits interests in a parent entity of BlueTriton (“BlueTriton Profits Interests”), some of which include single trigger vesting upon an “Exit Transaction” of such parent entity, as described in “—Triton Water Parent Holdings, LP Class B Units” below. The Transaction was not an Exit Transaction under the terms of these awards and such awards remain at such parent entity level. In connection with distributions of profits during 2025, the general partner of the parent entity determined to treat outstanding unvested time-vesting BlueTriton Profits Interests as vested, which allowed such unvested units to participate currently in such distribution; however, all such unvested time-vesting BlueTriton Profits Interests remain unvested and subject to forfeiture pursuant to their terms for all other purposes. |
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• | A selection of beverage and food consumer packaged goods companies within a reasonable revenue range of Primo Brands’ revenue; |
• | A selection of route-based service companies within a reasonable revenue range of Primo Brands’ revenue to reflect Primo Brands’ Direct Delivery business; |
• | Prioritization of soft drink and non-alcoholic beverage companies and brewers; and |
• | A selection of peer group companies with one or more of the following qualities: similar EBITDA margins, a focus on North American sales, pure play businesses, multi-branded portfolios, or a potential peer company as considered by stock analysts. |
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Companies used for Compensation Comparison | |||
The Campbell’s Company | Monster Beverage Corporation | ||
Clean Harbors, Inc. | Post Holdings, Inc. | ||
Coca-Cola Consolidated, Inc. | The Boston Beer Company, Inc. | ||
Flower Foods, Inc. | The Hershey Company | ||
General Mills, Inc. | The J.M. Smucker Company | ||
Keurig Dr Pepper Inc. | Waste Connections, Inc. | ||
Lamb Weston Holdings, Inc. | WK Kellogg Co | ||
Molson Coors Beverage Company | XPO, Inc. | ||
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Compensation Component | Compensation Objective Designed to be Achieved | ||
Base salary | Fixed pay that takes into account an individual’s role and responsibilities, experience, expertise, and individual performance, and compensates NEOs for services rendered during the fiscal year. | ||
Annual cash performance bonuses | Performance-based compensation that is paid to reward attainment of annual company and individual performance targets or specific strategic goals. | ||
Long-term equity incentive awards | Equity compensation that reinforces the link between incentives and long-term performance of Primo Brands (or its applicable predecessor), incentivizes our NEOs, aligns the interests of our NEOs with those of stockholders, and encourages executive retention. | ||
Retirement benefits | Retirement benefits that provide the opportunity for financial security in retirement consistent with programs for our broad-based employee population, including appropriate matching contributions. | ||
Perquisites and benefits | Perquisites and benefits that effectively facilitate job performance. | ||
Health and welfare benefits | Attract and retain key talent by providing a competitive benefits package. | ||
Severance and other benefits potentially payable upon termination of employment or change in control | Create clarity around termination or change of control events and provide for retention of executives. | ||
Name(1) | 2025 Base Salary | 2024 Base Salary | % Increase | ||||||
Eric Foss | $1,500,000 | — | — | ||||||
David Hass | $625,000 | $550,000 | 13.6% | ||||||
Robert Austin | $800,000 | $800,000 | — | ||||||
Hih Song Kim | $585,000 | $411,000 | 42.3% | ||||||
Jason Ausher | $430,000 | $415,249 | 3.6% | ||||||
Robbert Rietbroek | $1,100,000 | $750,000 | 46.7% | ||||||
Marni Morgan Poe | $585,000 | $515,000 | 13.6% | ||||||
(1) | The amounts set forth herein represents each NEO’s annual base salary in respect of fiscal year 2025. Amounts actually paid to each NEO is set forth in the “Salary” column of the “Summary Compensation Table” below. |
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Name | 2025 Target Bonus Opportunity | 2024 Target Bonus Opportunity | % Increase | ||||||
Eric Foss | — | — | — | ||||||
David Hass | $562,500 | $412,500 | 36.4% | ||||||
Robert Austin | $1,200,000 | $1,200,000 | — | ||||||
Hih Song Kim | $468,000 | $205,500 | 127.7% | ||||||
Jason Ausher | $258,000 | $207,625 | 24.3% | ||||||
Robbert Rietbroek | $1,650,000 | $900,000 | 83.3% | ||||||
Marni Morgan Poe | $468,000 | $386,250 | 21.2% | ||||||
Corporate Pool (enterprise level) | |||||||||
Bonus- Adjusted EBITDA 60% | Bonus- Adjusted Operating Free Cash Flow 20% | Bonus- Adjusted Revenue 20% | |||||||
“Threshold” | $1,344.0 | $646.0 | $6,726.0 | ||||||
“Target” | $1,615.5 | $777.2 | $7,150.0 | ||||||
“Outperform” | $1,880.9* | $904.4* | $8,474.8 | ||||||
Actual | $1,334.9 | $645.6 | $6,654.7 | ||||||
* | Inclusive of targeted synergy amounts. |
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Name | Number of RSUs | Number of PSUs at target) | Target Grant Value of Annual RSUs (1) | Target Grant Value of Annual PSUs (1) | Aggregate Target Grant Value of all Annual Awards | ||||||||||
Eric Foss | 129,770 | 251,908 | $2,040,000 | $3,960,000 | $6,000,000 | ||||||||||
David Hass | 34,605 | 67,175 | $544,000 | $1,056,000 | $1,600,000 | ||||||||||
Robert Austin | 18,384 | 35,687 | $289,000 | $561,000 | $850,000 | ||||||||||
Hih Song Kim | 23,791 | 46,183 | $374,000 | $726,000 | $1,100,000 | ||||||||||
Jason Ausher | 6,164 | 11,965 | $96,900 | $188,100 | $285,000 | ||||||||||
Robbert Rietbroek | — | — | — | — | — | ||||||||||
Marni Morgan Poe | — | — | — | — | — | ||||||||||
(1) | The number of RSUs and PSUs was determined by reference to the closing price on the date of grant. |
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• | medical, dental and vision benefits; |
• | medical and dependent care flexible spending accounts; |
• | short-term and long-term disability insurance; and |
• | life insurance. |
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Name and Principal Position | Year | Salary ($) | Bonus ($) | Stock Awards ($)(4) | Option Awards ($) | Non-Equity Incentive Plan Compensation ($)(5) | All Other Compensation ($) | Total ($) | ||||||||||||||||
Eric Foss Executive Chairman and Chief Executive Officer(1) | 2025 | 161,538 | — | 14,418,944 | — | — | 327,609(6) | 14,908,091 | ||||||||||||||||
David Hass Chief Financial Officer | 2025 | 621,538 | — | 1,929,139 | — | — | 26,025(7) | 2,576,702 | ||||||||||||||||
2024 | 532,500 | 300,000 | 5,649,507 | — | 608,850 | 26,375 | 7,117,232 | |||||||||||||||||
Robert Austin Chief Operating Officer | 2025 | 846,113 | — | 1,024,862 | — | — | 475,105(8) | 2,346,080 | ||||||||||||||||
2024 | 720,823 | 818,000 | 1,403,778 | 1,543,189 | 1,920,606 | 67,492 | 6,473,889 | |||||||||||||||||
Hih Song Kim Chief Legal Officer & Corporate Secretary | 2025 | 580,346 | 50,000(2) | 1,326,288 | — | — | 408,237(9) | 2,364,871 | ||||||||||||||||
2024 | 406,745 | — | 1,816,645 | — | 453,211 | 88,592 | 2,765,192 | |||||||||||||||||
Jason Ausher Chief Accounting Officer | 2025 | 429,319 | 100,000(3) | 343,616 | — | — | 12,655(10) | 885,590 | ||||||||||||||||
Robbert Rietbroek Former Chief Executive Officer | 2025 | 1,047,885 | — | — | — | — | 5,542,277(11) | 6,590,162 | ||||||||||||||||
2024 | 721,154 | 882,500 | 22,813,887 | — | 1,328,400 | 245,043 | 25,990,984 | |||||||||||||||||
Marni Morgan Poe Former General Counsel & Corporate Secretary | 2025 | 445,973 | — | 1,111,518 | — | — | 1,385,077(12) | 2,942,568 | ||||||||||||||||
2024 | 510,962 | 300,000 | 4,837,850 | — | 570,105 | 25,875 | 6,244,792 | |||||||||||||||||
(1) | Mr. Foss commenced employment with us on November 5, 2025. |
(2) | Amount represents a one-time discretionary cash bonus paid to Ms. Kim in respect of her services in connection with the Transaction. |
(3) | Amount represents a one-time discretionary cash bonus paid to Mr. Ausher in respect of his services in connection with the sale of our international business ($50,000) and a one-time retention bonus paid to Mr. Ausher ($50,000). |
(4) | Amounts reflect the grant date fair value of time- and performance-based restricted share units granted during 2025 computed in accordance with ASC Topic 718, rather than the amounts paid to or realized by the NEO. Mr. Foss received a one-time inducement equity award with a grant date fair value of $7,184,617. Such equity award was in addition to Mr. Foss’s annual equity grant in accordance with Primo Brands’ annual equity grant process in December 2025, which had a grant date fair value of $7,234,327.36. Mr. Foss’ one-time inducement equity award was amended to align such equity award with the vesting terms provided in the PSUs granted in connection the annual grant cycle, which included basing the PSUs vesting upon TSR relative to the Performance Peer Group. Such amendment did not result in an incremental fair value expense. Amounts reported for Ms. Poe reflect the incremental fair value associated with the Company’s determination in connection with Ms. Poe’s termination of employment to allow Ms. Poe to continue to vest in the award granted to her in December 2024 as if she had remained employed through the applicable vesting date, computed as of the modification date in accordance with ASC Topic 718. Assumptions used in the calculation of these amounts are included in Note 15 to our Annual Report on Form 10-K for the year ended December 31, 2025 filed with the SEC on February 27, 2026. |
(5) | As stated in “—Cash Bonuses” above, no annual performance bonuses were paid for 2025. |
(6) | Amount represents fees earned or paid in cash to Mr. Foss in respect of his services as director in 2025 prior to commencing his service as Chief Executive Officer ($152,609) and the stock awards (based on the grant date fair value of shares of Class A common stock) granted to Mr. Foss in respect of his services as a director in 2025 prior to commencing his services as Chief Executive Officer ($175,000). Assumptions used in the calculation of this amount with respect to stock awards are included in Note 15 to our Annual Report on Form 10-K for the year ended December 31, 2025 filed with the SEC on February 27, 2026. |
(7) | Amount represents a car allowance ($13,500), phone allowance ($2,025), and employer matching contributions to Mr. Hass’s 401(k) account under the Primo Water Corporation 401(k) Plan ($10,500). |
(8) | Amount represents a car allowance ($17,500), employer matching contributions to Mr. Austin’s 401(k) account under the BlueTriton Brands, Inc. 401(k) Savings Plan ($14,000), and the discretionary distribution from TWP Holdings to unvested time-vesting BlueTriton Profits Interests ($443,605). |
(9) | Amount represents a phone allowance ($1,559), employer matching contributions to Ms. Kim’s 401(k) account under the BlueTriton Brands, Inc. 401(k) Savings Plan ($14,000) and the discretionary distribution from TWP Holdings to unvested time-vesting BlueTriton Profits Interests ($392,678). |
(10) | Amount represents a phone allowance ($1,905), employer matching contributions to Mr. Ausher’s 401(k) account under the Primo Water Corporation 401(k) Plan ($10,500) and wellness benefit ($250). |
(11) | Amount represents severance payable under the Severance Plan ($5,500,000), outplacement assistance under the Severance Plan ($15,000), health insurance premiums paid under the Severance Plan ($2,438), a car allowance ($14,339), and employer matching contributions to Mr. Rietbroek’s 401(k) account under the Primo Water Corporation 401(k) Plan ($10,500) |
(12) | Amount represents severance payable under the Severance Plan ($1,316,250), outplacement assistance under the Severance Plan ($15,000) and health insurance premiums paid under the Severance Plan ($32,579), a car allowance ($9,346), phone allowance ($1,402), and employer matching contributions to Ms. Poe’s 401(k) account under the Primo Water Corporation 401(k) Plan ($10,500). |
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Name | Grant / Modification Date | Date of Approval | Estimated Future Payouts Under Non-Equity Incentive Plan Awards(1) | Estimated Future Payouts Under Equity Incentive Plan Awards(2) | All Other Stock Awards: Number of Shares of Stock or Units (#)(3) | All Other Option Awards: Number of Securities Underlying Options (#) | Exercise or Base Price of Option Awards ($/Sh) | Grant Date Fair Value of Stock and Option Awards ($)(4) | ||||||||||||||||||||||||||||
Threshold ($) | Target ($) | Maximum ($) | Threshold (#) | Target (#) | Maximum (#) | |||||||||||||||||||||||||||||||
Eric Foss | ||||||||||||||||||||||||||||||||||||
5/1/2025 | — | 5,317 | 175,000(5) | |||||||||||||||||||||||||||||||||
11/7/2025 | 11/5/2025 | 82,987 | 207,468 | 414,936 | 4,184,630(6) | |||||||||||||||||||||||||||||||
11/7/2025 | 11/5/2025 | 207,468 | 2,999,987(7) | |||||||||||||||||||||||||||||||||
12/10/2025 | 12/10/2025 | 100,763 | 251,908 | 503,816 | 5,194,343 | |||||||||||||||||||||||||||||||
12/10/2025 | 12/10/2025 | 129,770 | 2,039,984 | |||||||||||||||||||||||||||||||||
David Hass | 421,875 | 562,500 | 1,125,000 | |||||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 26,870 | 67,175 | 134,350 | 1,385,149 | |||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 34,605 | 543,991 | |||||||||||||||||||||||||||||||||
Robert Austin | 900,000 | 1,200,000 | 2,400,000 | |||||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 14,274 | 35,687 | 71,374 | 735,866 | |||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 18,384 | 288,996 | |||||||||||||||||||||||||||||||||
Hih Song Kim | 351,000 | 468,000 | 936,000 | |||||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 18,473 | 46,183 | 92,366 | 952,293 | |||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 23,791 | 373,995 | |||||||||||||||||||||||||||||||||
Jason Ausher | 193,500 | 258,000 | 516,000 | |||||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 4,786 | 11,965 | 23,930 | 246,718 | |||||||||||||||||||||||||||||||
12/10/2025 | 12/9/2025 | 6,164 | 96,898 | |||||||||||||||||||||||||||||||||
Robbert Rietbroek | 1,237,500 | 1,650,000 | 3,300,000 | |||||||||||||||||||||||||||||||||
Marni Morgan Poe | 351,000 | 468,000 | 936,000 | |||||||||||||||||||||||||||||||||
8/6/2025 | 8/6/2025 | 1,111,518(8) | ||||||||||||||||||||||||||||||||||
(1) | The amounts in these columns show the range of possible cash payouts under our annual performance bonus plan for achievement of specified levels of performance in fiscal year 2025. Amounts reported in these columns are calculated solely based on Bonus-Adjusted EBITDA, Bonus-Adjusted operating free cash flow, and Bonus-Adjusted revenue targets. For additional information related to the annual cash incentive awards including performance goals, measures and weighting, see the “Compensation Discussion and Analysis” section of this proxy statement. Mr. Foss was not entitled to receive a bonus in respect of fiscal year 2025. |
(2) | The amounts in these columns represent performance-based restricted share unit awards, with the number of units determined using the closing price of Primo Brands common shares on the grant date. The performance-based restricted share unit awards vest based upon the achievement of relative TSR over a three-year period beginning on the first day of Primo Brands’ 2026 fiscal year and ending on the last day of Primo Brands’ 2028 fiscal year. The amounts included in the “Threshold” column reflect the total number of shares that would be issued at the end of the three-year performance period if 50% of the “target” relative TSR is achieved. The amounts included in the “Target” column reflect the total number of shares that would be issued at the end of the three-year performance period if 100% of the “target” relative TSR is achieved. The amounts included in the “Maximum” column reflect the total number of shares that would be issued at the end of the three-year performance period if the ‘outperform’ measure of relative TSR is achieved. |
(3) | The amounts in this column represent grants of time-based restricted share units, with the number of units determined using the closing price of Primo Brands common shares on the grant date. Time-based restricted share units granted in 2025 vest in three equal installments on the first, second and third anniversaries of the grant date. |
(4) | Unless otherwise noted, the “Grant Date Fair Value of Stock and Option Awards” column shows the full grant date fair values of the performance and time-based restricted share units granted in fiscal 2025 as a part of the 2026 grant cycle. The grant date fair values of the awards are determined under ASC 718 and represent the amounts we would expense in our financial statements over the vesting schedule for the awards. In accordance with SEC rules, the amounts in this column reflect the actual ASC 718 accounting cost without reduction for estimates of forfeitures related to service based vesting conditions. The amounts reflect our accounting for these grants and do not correspond to the actual values that may be realized by the NEOs. |
(5) | Amount represents the Class A common stock granted to Mr. Foss in respect of his services as a director in 2025 prior to commencing his services as Chief Executive Officer. |
(6) | This amount represents performance-based restricted share units granted on November 7, 2025, pursuant to an inducement award, which vests based upon the achievement of relative TSR over a three-year period beginning on the first day of Primo Brands’ 2026 fiscal year and ending on the last day of Primo Brands’ 2028 fiscal year. The amounts included in the “Threshold” column reflect the total number of shares that would |
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(7) | This amount represents time-based restricted share units granted on November 7, 2025, pursuant to an inducement award, which vests in three equal installments on the first, second and third anniversaries of the grant date. |
(8) | Represents the incremental fair value of Ms. Poe’s awards due to modifications as a result of the Company’s determination in connection with Ms. Poe’s termination of employment to allow her to continue to vest in the award granted to her in December 2024 as if she had remained employed through the applicable vesting date, computed as of the modification date in accordance with ASC Topic 718. |
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Option Awards | Stock Awards | ||||||||||||||||||||||||||
Name | Number of Securities Underlying Unexercised Options (#) Exercisable | Number of Securities Underlying Unexcused Options (#) Unexercisable | Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options (#) | Option Exercise Price ($) | Option Expiration Date | Number of shares or units of stock that have not vested (#) | Market value of shares or units of stock that have not vested ($)(1) | Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#) | Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)(1) | ||||||||||||||||||
Eric Foss | — | — | — | — | 82,987(2) | 1,356,837 | |||||||||||||||||||||
207,468(3) | 3,392,102 | ||||||||||||||||||||||||||
100,763(4) | 1,647,475 | ||||||||||||||||||||||||||
129,770(5) | 2,121,740 | ||||||||||||||||||||||||||
David Hass | 14,822 | — | 9.76 | 5/4/2030 | |||||||||||||||||||||||
7,878 | — | 15.84 | 12/9/2030 | ||||||||||||||||||||||||
26,870(4) | 439,325 | ||||||||||||||||||||||||||
34,605(5) | 565,792 | ||||||||||||||||||||||||||
17,447(6) | 285,258 | ||||||||||||||||||||||||||
14,980(7) | 244,923 | ||||||||||||||||||||||||||
50,933(8) | 832,755 | ||||||||||||||||||||||||||
50,932(8) | 832,738 | ||||||||||||||||||||||||||
9,342(9) | 152,742 | ||||||||||||||||||||||||||
48,224(10) | 788,462 | ||||||||||||||||||||||||||
6,289(11) | 102,825 | ||||||||||||||||||||||||||
13,434(12) | 219,646 | ||||||||||||||||||||||||||
Robert Austin | — | — | — | — | 14,274(4) | 233,380 | |||||||||||||||||||||
18,384(5) | 300,578 | ||||||||||||||||||||||||||
9,268(6) | 151,532 | ||||||||||||||||||||||||||
7,958(7) | 130,113 | ||||||||||||||||||||||||||
104.10 | 20.90 (13) | N/A | N/A | ||||||||||||||||||||||||
33.30 | 16.70 (14) | N/A | N/A | ||||||||||||||||||||||||
45 | 22.50 (15) | N/A | N/A | ||||||||||||||||||||||||
61.70 | 61.80(16) | N/A | N/A | ||||||||||||||||||||||||
750 | 2,250 (17) | N/A | N/A | ||||||||||||||||||||||||
Hih Song Kim | — | — | — | — | 18,473(4) | 302,034 | |||||||||||||||||||||
23,791(5) | 388,983 | ||||||||||||||||||||||||||
11,994(6) | 196,102 | ||||||||||||||||||||||||||
10,299(7) | 168,389 | ||||||||||||||||||||||||||
416.60 | 83.40(18) | N/A | N/A | ||||||||||||||||||||||||
Jason Ausher | 10,503 | — | 17.50 | 12/7/2027 | — | — | — | — | |||||||||||||||||||
12,593 | — | 14.68 | 12/11/2028 | ||||||||||||||||||||||||
14,846 | — | 13.67 | 12/11/2029 | ||||||||||||||||||||||||
10,635 | — | 15.84 | 12/9/2030 | ||||||||||||||||||||||||
4,786(4) | 78,251 | ||||||||||||||||||||||||||
6,164(5) | 100,781 | ||||||||||||||||||||||||||
3,884(6) | 63,503 | ||||||||||||||||||||||||||
2,668(7) | 43,622 | ||||||||||||||||||||||||||
8,401(8) | 137,356 | ||||||||||||||||||||||||||
8,400(8) | 137,340 | ||||||||||||||||||||||||||
1,541(9) | 25,195 | ||||||||||||||||||||||||||
13,434(12) | 219,646 | ||||||||||||||||||||||||||
Robbert Rietbroek | — | — | — | — | — | — | — | — | — | ||||||||||||||||||
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Option Awards | Stock Awards | ||||||||||||||||||||||||||
Name | Number of Securities Underlying Unexercised Options (#) Exercisable | Number of Securities Underlying Unexcused Options (#) Unexercisable | Equity Incentive Plan Awards: Number of Securities Underlying Unexercised Unearned Options (#) | Option Exercise Price ($) | Option Expiration Date | Number of shares or units of stock that have not vested (#) | Market value of shares or units of stock that have not vested ($)(1) | Equity Incentive Plan Awards: Number of Unearned Shares, Units or Other Rights That Have Not Vested (#) | Equity Incentive Plan Awards: Market or Payout Value of Unearned Shares, Units or Other Rights That Have Not Vested ($)(1) | ||||||||||||||||||
Marni Morgan Poe | 73,844 | — | 11.22 | 2/19/2026 | |||||||||||||||||||||||
57,947 | — | 16.99 | 8/11/2026 | ||||||||||||||||||||||||
62,013 | — | 10.40 | 12/6/2026 | ||||||||||||||||||||||||
52,515 | — | 17.50 | 12/7/2027 | ||||||||||||||||||||||||
65,298 | — | 14.68 | 8/29/2028 | ||||||||||||||||||||||||
76,979 | — | 13.67 | 8/29/2028 | ||||||||||||||||||||||||
55,147 | — | 15.84 | 8/29/2028 | ||||||||||||||||||||||||
29,987(19) | 490,287 | ||||||||||||||||||||||||||
10,299(20) | 168,389 | ||||||||||||||||||||||||||
(1) | The market value shown has been calculated based on the closing price of our common shares on the NYSE as of December 31, 2025 ($16.35), the last business day of our 2025 fiscal year. |
(2) | This amount represents performance-based restricted share units granted on November 7, 2025 at threshold level performance, pursuant to an inducement award. The performance-based restricted share unit awards vest based upon the achievement of relative TSR over a three-year period beginning on the first day of Primo Brands’ 2026 fiscal year and ending on the last day of Primo Brands’ 2028 fiscal year, subject to continued employment through the applicable vesting date. The payout percentage of the performance-based restricted share units and the related unrecognized compensation cost is subject to change based on the level of relative TSR that is achieved during such period. |
(3) | This amount represents time-based restricted share units granted on November 7, 2025, pursuant to an inducement award, which vest in equal installments on the first, second and third anniversaries of the grant date, subject to continued employment through the applicable vesting date. |
(4) | This amount represents performance-based restricted share units granted on December 10, 2025 at threshold level performance. The performance-based restricted share unit awards vest based upon the achievement of relative TSR over a three-year period beginning on the first day of Primo Brands’ 2026 fiscal year and ending on the last day of Primo Brands’ 2028 fiscal year, subject to continued employment through the applicable vesting date. The payout percentage of the performance-based restricted share units and the related unrecognized compensation cost is subject to change based on the level of relative TSR that is achieved during such period. |
(5) | This amount represents time-based restricted share units granted on December 10, 2025, which vest in equal installments on the first, second and third anniversaries of the grant date, subject to continued employment through the applicable vesting date. |
(6) | This amount represents performance-based restricted share units granted on December 11, 2024 at threshold level performance. The performance-based restricted share unit awards vest based upon the achievement of relative TSR over a three-year period beginning on the first day of Primo Brands’ 2025 fiscal year and ending on the last day of Primo Brands’ 2027 fiscal year, subject to continued employment through the applicable vesting date. The payout percentage of the performance-based restricted share units and the related unrecognized compensation cost is subject to change based on the level of relative TSR that is achieved during such period. |
(7) | This amount represents time-based restricted share units granted on December 11, 2024, which vest in equal installments on the first, second and third anniversaries of the grant date, subject to continued employment through the applicable vesting date. |
(8) | This amount represents time-based restricted share units originally granted as a performance-based restricted share unit award on December 8, 2023, which were converted to time-based restricted share units in connection with the closing of the Transaction and vest at the end of the original three-year performance period, subject to continued employment through the vesting date. |
(9) | This amount represents time-based restricted share units granted on December 8, 2023, which vest in equal installments on the first, second and third anniversaries of the grant date, subject to continued employment through the applicable vesting date. |
(10) | This amount represents time-based restricted share units originally granted as a performance-based restricted share unit award on January 23, 2023, which were converted to time-based restricted share units in connection with the closing of the Transaction and vest at the end of the original three-year performance period, subject to continued employment through the vesting date. |
(11) | This amount represents time-based restricted share units granted on January 23, 2023, which vest in equal installments on the first, second and third anniversaries of the grant date, subject to continued employment through the applicable vesting date. |
(12) | This amount represents time-based restricted share units originally granted as a performance-based restricted share unit award on December 7, 2022, which were converted to time-based restricted share units in connection with the closing of the Transaction and vest at the end of the original three-year performance period, subject to continued employment through the vesting date. |
(13) | This amount represents unvested Class B units subject to time-based vesting that will vest on April 1, 2026, with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Austin’s continued service with the Company through the applicable vesting date. |
(14) | This amount represents unvested Class B Units subject to time-based vesting that will vest in equal installments on October 9, 2026 and October 9, 2027 with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Austin’s continued service with the Company through the applicable vesting dates. |
(15) | This amount represents unvested Class B Units subject to time-based vesting that will vest in equal installments on October 31, 2026 and October 31, 2027, with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Austin’s continued service with the Company through the applicable vesting dates. |
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(16) | This amount represents unvested Class B Units subject to time-based vesting that will vest in equal installments on May 1, 2026, May 1, 2027 and May 1, 2028, with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Austin’s continued service with the Company through the applicable vesting dates. |
(17) | This amount represents unvested Class B Units subject to time-based vesting that will vest in equal installments on each of June 17, 2026, June 17, 2027 and June 17, 2028, with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Austin’s continued service with the Company through the applicable vesting dates. |
(18) | This amount represents unvested Class B units subject to time-based vesting that will vest on July 19, 2026 with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Ms. Kim’s continued service with the Company through the applicable vesting date. |
(19) | The Company determined to provide continued eligibility to vest for the performance-based restricted share units granted to Ms. Poe in December 2024 under the Primo Brands Equity Plan in connection with the termination of her employment. |
(20) | The Company determined, in connection with Ms. Poe’s termination of employment, to allow her to continue to vest in the award granted to her in December 2024 as if she had remained employed through the applicable vesting dates. |
Option Awards | Stock Awards | |||||||||||
Name | Number of Shares Acquired on Exercise (#) | Value Realized on Exercise ($)(1) | Number of Shares Acquired on Vesting (#)(2) | Value Realized on Vesting ($)(3) | ||||||||
Eric Foss | — | — | — | — | ||||||||
David Hass | — | — | 24,873 | 496,896 | ||||||||
Robert Austin | — | — | 3,979 | 63,982 | ||||||||
Hih Song Kim | — | — | 5,149 | 82,796 | ||||||||
Jason Ausher | — | — | 4,627 | 72,393 | ||||||||
Robbert Rietbroek | — | — | 591,682(4) | 14,533,750(5) | ||||||||
Marni Morgan Poe | 37,064 | 919,928 | 158,966(6) | 3,945,141(7) | ||||||||
(1) | Represents the difference between market value per common stock of the common stock acquired on exercised, as determined based on the closing price of Primo Brands’ common stock on the NYSE on February 21, 2025 ($34.07), and the exercise price of the option. |
(2) | Unless otherwise noted, this amount includes (a) time-based restricted share units granted in December 2022 to Primo Water executives under the Legacy 2018 Plan, one third of which vested on the third anniversary of the grant date, (b) time-based restricted share units granted in January 2023 to Mr. Hass under the Legacy 2018 Plan, one third of which vested on the second anniversary of the grant date, (c) time-based restricted share units granted in December 2023 to Primo Water executives under the Legacy 2018 Plan, one third of which vested on the second anniversary of the grant date, and (d) time-based restricted share units granted in December 2024 to Primo Brands executives under the Primo Brands Equity Plan, one third of which vested on the first anniversary of the grant date. |
(3) | With respect to time-based restricted share units granted in December 2022 to Primo Water executives under the Legacy 2018 Plan, the value realized on vesting has been calculated by utilizing the closing price of Primo Brands’ common stock on the NYSE as of December 8, 2025 ($15.47). With respect to time-based restricted share units granted in January 2023 to Mr. Hass, the value realized on vesting has been calculated by utilizing the closing price of Primo Brands’ common stock on the NYSE as of January 23, 2025 ($32.57). With respect to time-based restricted share units granted in December 2023, the value realized on vesting has been calculated by utilizing the closing price of our common stock on the NYSE as December 8, 2025 ($15.47).With respect to time-based restricted share units granted in December 2024, the value realized on vesting has been calculated by utilizing the closing price of our common stock on the NYSE as December 11, 2025 ($16.08). |
(4) | This amount includes (a) time-based restricted share units granted in January 2024 to Mr. Rietbroek as a one-time inducement equity award, one half of which vested on the first anniversary of the grant date, and the remaining half of which vested in connection with the termination of Mr. Rietbroek’s employment on November 5, 2025, (b) time-based restricted share units granted in January 2024 under the Legacy 2018 Plan as a part of the 2024 grant cycle, one third of which vested on the first anniversary of the grant date, and the remaining two-thirds of which vested in connection with the termination of Mr. Rietbroek’s employment on November 5, 2025, (c) performance-based restricted share units granted in January 2024 as a one-time inducement equity award, which were converted to time-based restricted share units in connection with the closing of the Transaction, and vested in connection with the termination of Mr. Rietbroek’s employment on November 5, 2025, (d) performance-based restricted share units granted in January 2024 as a part of the 2024 grant cycle, which were converted to time-based restricted share units in connection with the closing of the Transaction, and vested in connection with the termination of Mr. Rietbroek’s employment on November 5, 2025, and (e) time-based restricted share units granted in December 2024 under the Primo Brands Equity Plan, which vested on a pro-rata basis as of the date of termination of Mr. Rietbroek’s employment. |
(5) | With respect to the time-based restricted share units granted in January 2024 that vested in January 2025, the value realized on vesting has been calculated by utilizing the closing price of Primo Brands’ common stock on the NYSE as of December 31, 2024 ($30.77). With respect to all other awards referenced in Footnote 3, all of which vested in connection with the termination of Mr. Rietbroek’s employment, the value realized on vesting has been calculated by utilizing the closing price of Primo Brands’ common stock on the NYSE as of November 5, 2025 ($22.66). |
(6) | This amount includes (a) time-based restricted share units granted in December 2022, one third of which vested in connection with the termination of Ms. Poe’s employment on August 29, 2025, (b) time-based restricted share units granted in December 2023, two third of which vested in connection with the termination of Ms. Poe’s employment on August 29, 2025, (c) performance-based restricted share units granted in December 2022, which were converted to time-based restricted share units in connection with the closing of the Transaction, which vested |
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(7) | With respect to the time-based restricted share units granted in December 2024, the value realized on vesting has been calculated by utilizing the closing price of Primo Brands’ common stock on the NYSE as of December 11, 2025 ($16.08). With respect to all other awards referenced in footnote 6, all of which vested in connection with the termination of Ms. Poe’s employment, the value realized on vesting has been calculated by utilizing the closing price of Primo Brands’ common stock on the NYSE as of August 29, 2025 ($25.11). |
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Name | Executive Contributions in Last FY ($)(1) | Registrant Contributions in Last FY ($) | Aggregate Earnings in Last FY ($)(2) | Aggregate Withdrawals/ Distributions ($) | Aggregate Balance at Last FYE ($)(3) | ||||||||||
Marni Morgan Poe | 0 | 0 | 16,883 | 0 | 115,911 | ||||||||||
Hih Song Kim | 118,223 | 0 | 32,515 | 0 | 267,957 | ||||||||||
(1) | The amount in this column is also included in the Summary Compensation Table in the “Salary” column for fiscal 2025. |
(2) | This amount is not included in the Summary Compensation Table because earnings were not preferential or above market. |
(3) | The amount in this column for Ms. Poe includes $129 in the Summary Compensation Table in the “Salary” column for fiscal year 2024 and for Ms. Kim includes $28,472.05 in the Summary Compensation Table in the “Salary” column for fiscal year 2024 and $38,819.20 in the Summary Compensation Table in the ‘Non-Equity Incentive Plan Compensation” column for fiscal year 2024. |
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(i) | the willful failure of the participant to properly carry out the participant’s duties and responsibilities or to adhere to Primo Water’s policies; |
(ii) | theft, fraud, dishonesty or misappropriation by the participant, or the gross negligence or willful misconduct by the participant, involving the property, business or affairs of Primo Water or a subsidiary, or in the carrying out of the participant’s duties, including, without limitation, any breach by the participant of the representations, warranties and covenants contained in the participant’s employment agreement; |
(iii) | the participant’s conviction of or plea of guilty to a criminal offense that involves fraud, dishonesty, theft or violence; |
(iv) | the participant’s breach of a fiduciary duty owed to Primo Water or a subsidiary; or |
(v) | any other action that constitutes cause for termination of the Grantee’s employment with Primo Water or a subsidiary under any other agreement to which the participant is a party or under applicable law. |
Equity Plans(1) | Accelerated Vesting ($)(2) | ||
Eric Foss | 13,024,639 | ||
David Hass | 5,551,348 | ||
Robert Austin | 1,393,036 | ||
Hih Song Kim | 1,802,751 | ||
Jason Ausher | 986,592 | ||
(1) | Mr. Rietbroek and Ms. Poe are not included because they were not terminated in connection with a Change of Control and were therefore not eligible for the accelerated vesting treatment as described above on their respective termination dates. |
(2) | Includes the value, based on the closing price of our common stock on the NYSE as of December 31, 2025 ($16.35), the last business day of our 2025 fiscal year, of common stock issuable pursuant to: (i) time-based restricted share units granted in January 2023 to Mr. Hass under the Legacy 2018 Plan that had not vested as of December 31, 2025, (ii) time-based restricted share units granted to Primo Water executives in December 2023 under the Legacy 2018 Plan that had not vested as of December 31, 2025, (iii) time-based restricted share units granted in December 2024 and December 2025 under the Primo Brands Equity Plan that had not vested as of December 31, 2025, (iv) time-based restricted share units granted in November 2025 to Mr. Foss pursuant to the inducement award, (v) performance-based restricted share units granted in December 2022 and 2023 under the Legacy 2018 Plan that had not vested as of December 31, 2025, which were converted to time-based restricted share units in connection with the closing of the Transaction that will vest at the end of the original award’s performance period, (vi) performance-based restricted share units granted in January 2023 to Mr. Hass under the Legacy 2018 Plan that had not vested as of December 31, 2025, which were converted to time-based restricted share units in connection with the closing of the Transaction that will vest at the end of the original award’s performance period, (vii) performance-based restricted share units granted in November 2025 to Mr. Foss pursuant to the inducement award, and (viii) performance-based restricted share units granted in December 2024 and December 2025 under the Primo Brands Equity Plan. Because the performance period for the performance-based restricted share units granted to our NEOs in December 2024 and December 2025 has not yet been completed, the number of shares of common stock issuable pursuant to performance-based restricted share units that such NEOs would have been entitled to on December 31, 2025 cannot be determined. As a result, this column includes the value of such performance-based restricted share units, assuming achievement of the performance goals at “target” and a share value equal to the closing price of our common stock on the NYSE as of December 31, 2025 ($16.35). |
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Equity Plans | Equity Awards ($)(1) | ||
Eric Foss | 6,944,973 | ||
David Hass | 3,359,058 | ||
Robert Austin | 206,272 | ||
Hih Song Kim | 266,930 | ||
Jason Ausher | 588,649 | ||
Robbert Rietbroek(2) | 10,260,720 | ||
Marni Morgan Poe(2) | 3,862,345 | ||
(1) | Includes the value, based on the closing price of our common stock on the NYSE as of December 31, 2025 ($16.35), the last business day of our 2025 fiscal year, of common stock issuable pursuant to: (i) time-based restricted share units granted in January 2023 to Mr. Hass under the Legacy 2018 Plan that had not vested as of December 31, 2025, (ii) time-based restricted share units granted to Primo Water executives in December 2023 under the Legacy 2018 Plan that had not vested as of December 31, 2025, (iii) time-based restricted share units granted in December 2024 and December 2025 under the Primo Brands Equity Plan, (iv) time-based restricted share units granted in November 2025 to Mr. Foss pursuant to the inducement award (which would vest in full pursuant to Mr. Foss’ offer letter), (v) performance-based restricted share units granted in December 2022 and 2023 under the Legacy 2018 Plan that had not vested as of December 31, 2025, which were converted to time-based restricted share units in connection with the closing of the Transaction that will vest at the end of the original award’s performance period, (vi) performance-based restricted share units granted in January 2023 to Mr. Hass under the Legacy 2018 Plan that had not vested as of December 31, 2025, which were converted to time-based restricted share units in connection with the closing of the Transaction that will vest at the end of the original award’s performance period, (vii) performance-based restricted share units granted in November 2025 to Mr. Foss pursuant to the inducement award (which would vest in full pursuant to Mr. Foss’ offer letter), and (viii) performance-based restricted share units granted in December 2024 and December 2025 under the Primo Brands Equity Plan. Because the performance period for the performance-based restricted share units granted to our NEOs in December 2024, November 2025 and December 2025 has not yet been completed, the number of shares of common stock issuable pursuant to performance-based restricted share units that such NEOs would have been entitled to on December 31, 2025 cannot be determined. As a result, this column includes the value of such performance-based restricted share units, assuming achievement of the performance goals at “target” and a share value equal to the closing price of our common stock on the NYSE as of December 31, 2025 ($16.35). |
(2) | Amounts reflect the actual accelerated vesting with respect to each NEO’s unvested awards as of the date of the NEO’s termination in fiscal year 2025 |
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Class B Units in TWP Holdings | Accelerated Vesting ($)(1) | ||
Robert Austin | 779,525 | ||
Hih Song Kim | 62,698 | ||
(1) | Amount reflects the assumed accelerated vesting of all unvested Class B units in TWP Holdings granted to Mr. Austin and Ms. Kim based on an assumed value per Class B unit in TWP Holdings as of December 31, 2025 of $751.77 with such amount calculated taking into account the applicable participation threshold. |
(i) | the willful or grossly negligent failure of the participant to properly carry out the participant’s duties and responsibilities or to adhere to the policies of the Company or a subsidiary, after written notice by the Company or subsidiary of the failure to do so, and such failure remaining uncorrected following an opportunity for the participant to correct the failure within ten days of the receipt of such notice; |
(ii) | theft, fraud, dishonesty, or misappropriation by the participant, or the gross negligence or willful misconduct by the participant, involving the property, business, or affairs of the Company or a subsidiary, including, without limitation, any breach by the participant of the representations, warranties, and covenants contained in the participant’s employment or service agreement, if applicable, or Section 7 of the Severance Plan; |
(iii) | the participant’s commission or conviction of, or plea of guilty to, a criminal offense that involves fraud, dishonesty, theft, violence, or other moral turpitude; |
(iv) | the participant’s breach of a fiduciary duty owed to the Company or a subsidiary; or |
(v) | the participant’s refusal to follow the lawful, reasonable, and good faith direction of the Board or the participant’s supervisor. |
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(i) | a material diminution in the participant’s title or duties or assignment to the participant of materially inconsistent duties; |
(ii) | a reduction in the participant’s then current annual base salary or target bonus opportunity as a percentage of annual base salary, unless such reduction in target bonus opportunity is made applicable to all participants serving in substantially the same capacity as the participant; |
(iii) | relocation of the participant’s principal place of employment to a location that is more than 50 miles away from the participant’s principal place of employment on the date upon which the participant became a participant, unless such relocation is effected at the request of the participant or with the participant’s approval; |
(iv) | a material breach by Primo Brands of any provisions of the Severance Plan, or any employment agreement to which the participant and Primo Brands are parties, after written notice by the participant of the breach and such failure remaining uncorrected following an opportunity for Primo Brands to correct such failure within ten days of the receipt of such notice; or |
(v) | the failure of Primo Brands to obtain the assumption in writing of its obligation to perform the Severance Plan by any successor to all or substantially all of the business or assets of Primo Brands within fifteen days after a merger, consolidation, sale or similar transaction. |
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Cash Severance ($) | Non-Equity Incentive Plan Payment ($) | Medical Continuation ($) | Accelerated Awards ($) | Total ($) | |||||||||||
Eric Foss | 3,000,000 | — | 48,443 | 6,944,973 | 9,993,417 | ||||||||||
David Hass | 1,484,375 | 562,500 | 41,678 | 3,359,058 | 5,447,612 | ||||||||||
Robert Austin | 3,000,000 | 1,200,000 | 48,335 | 206,272 | 4,454,607 | ||||||||||
Hih Song Kim | 1,316,250 | 468,000 | 44,809 | 266,930 | 2,095,989 | ||||||||||
Jason Ausher | 688,000 | 258,000 | 30,114 | 588,649 | 1,564,763 | ||||||||||
Robbert Rietbroek(1) | 5,108,847 | 1,454,423 | 2,438 | 10,260,720 | 16,826,429 | ||||||||||
Marni Morgan Poe(1) | 1,117,510 | 309,008 | 32,579 | 3,862,345 | 5,321,442 | ||||||||||
(1) | Amounts reflect the actual payments made to the NEO under the Severance Plan as of the date of the NEO’s termination in fiscal year 2025. |
Cash Severance ($) | Non-Equity Incentive Plan Payment ($) | Medical Continuation ($) | Accelerated Awards ($) | Total ($) | |||||||||||
Eric Foss | 3,000,000 | — | 48,443 | 13,024,639 | 16,073,082 | ||||||||||
David Hass | 1,484,375 | 562,500 | 41,678 | 5,551,348 | 7,639,901 | ||||||||||
Robert Austin | 3,000,000 | 1,200,000 | 48,335 | 1,393,036 | 5,641,371 | ||||||||||
Hih Song Kim | 1,316,250 | 468,000 | 44,809 | 1,802,751 | 3,631,810 | ||||||||||
Jason Ausher | 688,000 | 258,000 | 30,114 | 986,592 | 1,962,706 | ||||||||||
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Plan Category | (a) Number Of Securities to be Issued Upon Exercise of Outstanding Options, Warrants and Rights | (b) Weighted Average Exercise Price of Outstanding Options, Warrants and Rights | (c) Number of Securities Remaining Available for Future Issuance Under Equity Compensation Plans (Excluding Securities Reflected in Column (a)) | ||||||
Equity plans approved by stockholders(1) | 4,983,273(2) | $14.39(3) | 41,700,149 | ||||||
Equity plans not approved by stockholders | |||||||||
Total | 4,983,273 | $14.39 | 41,700,149 | ||||||
(1) | Consists of the Primo Brands Corporation Equity Incentive Plan, Primo Brands Employee Share Purchase Plan, Legacy Primo Water Corporation Equity Incentive Plan, Legacy Primo Water Corporation 2018 Equity Incentive Plan, Restricted Stock Unit Award Agreement (Inducement Grant) dated January 2, 2024, and Primo Water Deferred Compensation Program, all of which were approved by the Company’s stockholders prior to the merger. Only the Primo Brands Corporation Equity Incentive Plan and Primo Brands Employee Share Purchase Plan permit the future issuance of Common Stock. |
(2) | Consists of shares of our Common Stock issuable upon vesting of 4,138,968 outstanding restricted stock units and exercise of 779,617 outstanding nonqualified stock options. |
(3) | This amount represents the weighted average exercise price for the total number of outstanding nonqualified stock options. No such value is included for restricted stock units. |
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Name* | Fees Earned or Paid in Cash ($) | Stock Awards ($) | Total ($) | ||||||
C. Dean Metropoulos | 110,000 | 350,000 | 460,000 | ||||||
Kurtis Barker** | 44,068 | 175,000 | 219,068 | ||||||
Britta Bomhard | 115,761 | 175,000 | 290,761 | ||||||
Susan E. Cates | 140,000 | 175,000 | 315,000 | ||||||
Michael Cramer | 246,603 | 175,000 | 421,603 | ||||||
Jerry Fowden | 162,500 | 175,000 | 337,500 | ||||||
Billy D. Prim | 115,761 | 175,000 | 290,761 | ||||||
Steven P. Stanbrook | 170,870 | 175,000 | 345,870 | ||||||
* | On November 5, 2025, the Board of Directors appointed Mr. Foss as the Company’s Executive Chairman and Chief Executive Officer. Mr. Foss’s compensation for his service as director is reflected in the Summary Compensation Table on page 40. The aggregate number of unvested stock awards held by Mr. Foss as of December 31, 2025 is set forth in the Outstanding Equity Awards Table on page 47. |
** | On May 19, 2025, pursuant to the Stockholders Agreement and the Certificate of Incorporation, following the decrease in ownership of Common Stock held by the ORCP Stockholders, Mr. Barker resigned from the Board, which became effective upon acceptance by the Unaffiliated Directors (as defined in the Stockholders Agreement) of the Board on May 21, 2025. |
Name | Option Awards Outstanding at Fiscal Year End | ||
C. Dean Metropoulos | 90,000(1) | ||
Michael Cramer | 300(2) | ||
(1) | Represents the aggregate number of Class B units that are held indirectly by Mr. Metropoulos. 83 1/3% of the Class B units are time-vesting units and 16 2/3% are performance-vesting units. The time-vesting units are fully vested as of December 31, 2023. The performance-vesting units fully vested in 2025 based on achievement of a multiple on invested capital returned to significant investors in TWP Holdings. |
(2) | Represents the aggregate number of Class B units that are held by Mr. Cramer. Mr. Cramer received two separate grants of Class B units on March 31, 2021 and October 31, 2023, with vesting commencement dates of March 31, 2021 and October 31, 2023, respectively. Of the 75 time-vesting Class B units granted to Mr. Cramer on November 10, 2021, with a vesting commencement date of March 31, 2021, 50% of such Class B units vested on March 31, 2023, 16 2/3% of such Class B units vested on March 31, 2024, 16 2/3% of such Class B units vested on March 31, 2025, and 16 2/3% of such Class B units will vest on March 31, 2026 with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Cramer’s continued service with the Company through the applicable vesting date. All of the 150 Class B units granted to Mr. Cramer on October 31, 2023 are subject solely to time-basted vesting of which 50% of such Class B units vested on October 31, 2025, and 16 2/3% will vest on each of the third, fourth, and fifth anniversaries of October 31, 2023 with accelerated vesting of all such Class B units upon an Exit Transaction, subject to Mr. Cramer’s continued service with the Company through the applicable vesting dates. |
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Value of an initial $100 Investment: | ||||||||||||||||||||||||||||||||
Year | Summary Compensation Table Total for First CEO1,2 | Compensation Actually Paid to First CEO1,3 | Summary Compensation Table Total for Second CEO1,2 | Compensation Actually Paid to Second CEO1,3 | Average Summary Compensation Table Total for Non-CEO NEOs2,3 | Average Compensation Actually Paid to Non-CEO NEOs2,4 | Total Shareholder Return5 | Peer Group Total Shareholder Return6 | Net Income/ (Loss) (millions)7 | Adjusted EBITDA (millions)8 | ||||||||||||||||||||||
(a) | (b) | (c) | (b) | (c) | (d) | (e) | (f) | (g) | (h) | (I) | ||||||||||||||||||||||
2025 | $ | ($ | $ | $ | $ | ($ | $ | $ | $ | $ | ||||||||||||||||||||||
2024 | $ | $ | N/A | N/A | $ | $ | $ | $ | ($ | $ | ||||||||||||||||||||||
(1) | Amounts include $ |
(2) | The dollar amounts reported in column (b) through (e) reflect the following individuals: |
Year | CEO | Non-CEO NEOs | ||||||
2025 | Mr. Austin, Mr. Ausher, Mr. Hass, Ms. Poe, and Ms. Kim | |||||||
2024 | Mr. Austin, Mr. Hass, Ms. Poe, and Ms. Kim | |||||||
(3) | The dollar amounts reported in column (b) reflect the total compensation reported for our CEO during the applicable year, while the dollar amounts reported in column (d) reflect the average total compensation reported for the NEOs (excluding our CEO) during the applicable year, in the “Total” column in the Summary Compensation Table. |
(4) | The dollar amounts reported in column (c) represent the amount of “compensation actually paid” to our CEO, while the dollar amounts reported in column (e) represent the average amount of “compensation actually paid” for the NEOs (excluding our CEO) for the applicable year. Compensation Actually Paid (CAP) has been calculated based on the requirements and methodology set forth in the applicable SEC rules (Item 402(v) of Regulation S-K). To calculate CAP for 2025, the following amounts were deducted from and added to the total compensation number shown in the Summary Compensation Table: |
2024 | 2025 | ||||||||||||||
Reconciliation of Summary Compensation Table Total to Compensation Actually Paid | CEO | Average for Non-CEO NEOs | First CEO | Second CEO | Average For Non-CEO NEOs | ||||||||||
Reported Summary Compensation Table Total | $ | $ | $ | $ | $ | ||||||||||
(Less): Reported Value of Equity Awards(a) | ($ | ($ | $ | ($ | ($ | ||||||||||
Add: Fair Value at Fiscal Year-End of Outstanding and Unvested Equity Awards Granted in Fiscal Year(b) | $ | $ | $ | $ | $ | ||||||||||
Add/(Less): Change in Fair Value of Outstanding and Unvested Equity Awards Granted in Prior Fiscal Years(b) | $ | $ | ($ | $ | ($ | ||||||||||
Add: Fair Value at Vesting of Equity Awards Granted in Fiscal Year That Vested During Fiscal Year(b) | $ | $ | $ | $ | $ | ||||||||||
Add/(Less): Change in Fair Value as of Vesting Date of Equity Awards Granted in Prior Fiscal Years for Which Applicable Vesting Conditions Were Satisfied During Fiscal Year(b) | $ | $ | ($ | $ | ($ | ||||||||||
(Less): Fair Value as of Prior Fiscal Year-End of Equity Awards Granted in Prior Fiscal Years That Failed to Meet Applicable Vesting Conditions During Fiscal Year(b) | $ | ($ | $ | $ | |||||||||||
Add: Value of Dividends or Other Earnings Paid on Equity Awards Not Otherwise Reflected in Total Compensation | $ | $ | $ | $ | $ | ||||||||||
Compensation Actually Paid | $ | $ | ($ | $ | ($ | ||||||||||
(a) | The amounts in this row reflect the aggregate grant-date fair value reported in the “Stock Awards” and “Option Awards” columns in the Summary Compensation Table for the applicable year. |
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(b) | In accordance with Item 402(v) requirements, the fair values of unvested and outstanding equity awards to our NEOs were remeasured as of the end of each fiscal year, and as of each vesting date for each award that vested in the covered year. For performance-based awards, the fair values reflect the probable outcome of the performance vesting conditions as of each measurement date. For market-based awards, the fair values were determined using a Monte Carlo valuation. |
(5) | The amounts in column (f) represent the cumulative return on a fixed investment of $100 in Primo Brands’ common stock, for the period beginning on November 11, 2024, the date Primo Brands’ common stock commenced trading on the New York Stock Exchange, through the end of the applicable fiscal year, assuming reinvestment of dividends. |
(6) | The amounts in column (g) represent the cumulative return on a fixed investment of $100 in the custom peer group for the period beginning on November 11, 2024, through the end of the applicable fiscal year, assuming reinvestment of dividends. The peer group for 2025 includes The Boston Beer Company, Inc., The Campbell’s Company, Clean Harbors, Inc., Coca-Cola Consolidated, Inc., Flower Foods, Inc., General Mills, Inc., The Hershey Company, The J.M. Smucker Company, Keurig Dr Pepper Inc., Lamb Weston Holdings, Inc., Molson Coors Beverage Company, Monster Beverage Corporation, Post Holdings, Inc., Waste Connections, Inc., and XPO, Inc. WK Kellog Co was acquired in 2025 and is thus not included in the calculation for fiscal year 2025. |
(7) | The dollar amounts reported represent the net income reflected in Primo Brands audited financial statements for the applicable year. |
(8) | While we use numerous financial and non-financial performance measures to evaluate performance under our compensation programs, |

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• | each person who is known to be the beneficial owner of more than 5% of our Common Stock; |
• | each of our NEOs, directors and nominees for director; and |
• | all executive officers, directors and nominees for director as a group. |
Shares of Common Stock | ||||||
Name of Beneficial Owner | Number | Percentage | ||||
5% Stockholders | ||||||
Entities affiliated with One Rock Capital Partners(1) | 116,210,806 | 32.0% | ||||
FMR LLC(2) | 36,215,565.1 | 10.0% | ||||
The Vanguard Group(3) | 23,028,858 | 6.3% | ||||
Directors and Named Executive Officers | ||||||
Eric J. Foss | 152,568 | * | ||||
David Hass(4),(5) | 290,625 | * | ||||
Robert Austin(4) | 1,947 | * | ||||
Hih Song Kim(4) | 3,825 | * | ||||
Jason Ausher(4),(6) | 124,300 | * | ||||
Robbert Rietbroek*** | 371,715 | * | ||||
Marni Morgan Poe*** | 926,814 | * | ||||
C. Dean Metropoulos(7) | 18,707 | * | ||||
Britta Bomhard | 62,619 | * | ||||
Susan E. Cates | 72,473 | * | ||||
Jerry Fowden | 1,292,076 | * | ||||
Billy D. Prim(8) | 1,084,373 | * | ||||
Allison Spector | — | * | ||||
Steven P. Stanbrook | 183,794 | * | ||||
Michael Cramer | 17,762 | * | ||||
Tony W. Lee(9) | 116,210,806 | 32.0% | ||||
Minsok Pak | 2,683 | * | ||||
All current executive officers, current directors and nominees as a group (15 individuals) | 119,518,558 | 32.9% | ||||
* | Represents voting power of less than one percent. |
*** | Beneficial ownership for Mr. Rietbroek is as of January 15, 2026 and beneficial ownership for Ms. Poe is as of January 29, 2026, the most recent dates for which information is available. Mr. Rietbroek ceased to be an executive officer and director of the Company on November 5, 2025, and Ms. Poe ceased to be an executive officer of the Company on August 6, 2025. |
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(1) | Represents 97,617,077 shares of Common Stock held by Triton Water Equity Holdings, LP and 18,593,729 shares of Common Stock held by Triton Water Forward Holdings, LP. All of the shares held by Triton Water Equity Holdings, LP have been pledged as collateral pursuant to a margin loan and all the shares held by Triton Water Forward Holdings, L.P. have been pledged pursuant to a Master Confirmation and related Supplemental Confirmation (the “Forward Contract”). ORCP III DE TopCo GP, LLC is the general partner of Triton Water Parent Holdings, LP. Triton Water Parent Holdings, LP is the managing member of Triton Water Equity Holdings, GP, LLC, which is the general partner of Triton Water Equity Holdings, LP, and the managing member of Triton Water Forward Holdings GP, LLC, which is the general partner of Triton Water Forward Holdings, LP. R. Scott Spielvogel and Tony W. Lee are the managing members of ORCP III DE TopCo GP, LLC and share voting and investment discretion with respect to the securities held of record by each of Triton Water Equity Holdings, LP and Triton Water Forward Holdings, LP. Accordingly, each of the persons and entities named herein may be deemed to share beneficial ownership of the securities held of record by each of Triton Water Equity Holdings, LP and Triton Water Forward Holdings, LP. The principal business address of each of the entities and persons identified in this footnote is c/o One Rock Capital Partners, LLC, 45 Rockefeller Plaza, 39th Floor, New York, NY 10111. |
(2) | Based solely on information reported in a Schedule 13G/A filed by FMR LLC on February 5, 2026. As reported in such filing, FMR LLC was the beneficial owner of 36,215,565.1 shares of Common Stock, with sole voting power with respect to 36,205,455 shares of Common Stock and sole dispositive power with respect to 36,215,565.1 shares of Common Stock. The address of FMR LLC is 245 Summer Street, Boston, MA 02210, United States. |
(3) | Based solely on information reported in a Schedule 13G filed by The Vanguard Group on January 30, 2026. As reported in such filing, The Vanguard Group was the beneficial owner of 23,028,858 shares of Common Stock, with shared voting power with respect to 1,989,525 shares of Common Stock and shared dispositive power with respect to 23,028,858 shares of Common Stock. The address of The Vanguard Group is 100 Vanguard Blvd., Malvern, PA 19355. |
(4) | Amounts reported do not reflect RSUs or options to purchase our Common Stock that do not vest within 60 days of March 5, 2026. |
(5) | Includes (a) 22,700 shares of our Common Stock underlying options to purchase our Common Stock exercisable within 60 days of March 5, 2026, (b) 53,934 shares of Common Stock held by David W. Hass Living Trust, of which Mr. Hass is a trustee, (ii) 3,846 shares of Common Stock held by a Roth IRA for the benefit of Mr. Hass, (iii) 3,481 shares of Common Stock owned by HB Capital LLC, of which Mr. Hass is a member, (iv) 2,656 shares of Common Stock held by the nieces and nephews of Mr. Hass through custodial accounts under the Uniform Transfers to Minors Act for which Mr. Hass is custodian, and (v) 828 shares of Common Stock held through Mr. Hass’s spouse. |
(6) | Includes 48,577 shares of our Common Stock underlying options to purchase our Common Stock exercisable within 60 days of March 5, 2026. |
(7) | Mr. Metropoulos is not being nominated for reelection at the Annual Meeting. |
(8) | Includes 3,177 shares of Common Stock held by the 2010 Irrevocable Trust fbo Joseph Alexander Bellissimo (as to which Mr. Prim has shared voting and investment power) and 3,177 shares of Common Stock held by the 2010 Irrevocable Trust fbo Jager Grayln Dean Bellissimo (as to which Mr. Prim has shared voting and investment power). |
(9) | Represents shares held by entities affiliated with One Rock Capital Partners as discussed further in footnote (1) above. |
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• | any person who is, or at any time since the beginning of the Company’s last fiscal year was, a director or executive officer of the Company or a nominee to become a director of the Company; |
• | any person who is known to be the beneficial owner of more than 5% of any class of the Company’s voting securities; and |
• | any immediate family member of any of the foregoing persons, which means any child, stepchild, parent, stepparent, spouse, sibling, mother-in-law, father-in-law, son-in-law, daughter-in-law, brother-in-law or sister-in-law of the director, executive officer, nominee or more than 5% beneficial owner, and any person (other than a tenant or employee) sharing the same household of such director, executive officer, nominee or more than 5% beneficial owner. |
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FAQ
What is Primo Brands (PRMB) asking stockholders to vote on at the 2026 annual meeting?
When and how can Primo Brands (PRMB) stockholders attend the 2026 annual meeting?
Who is entitled to vote at Primo Brands’ 2026 annual meeting and how many shares are eligible?
Which directors are nominated to Primo Brands’ board for election at the 2026 meeting?
What auditor does Primo Brands (PRMB) seek to ratify, and what were 2025 audit fees?
How does Primo Brands describe its executive compensation approach for 2025?
What special rights do Primo Brands’ Sponsor Stockholders hold under the Stockholders Agreement?

