PRMB insider purchase: Director increases stake to 12,762 shares

Rhea-AI Filing Summary

Primo Brands director Michael John Cramer purchased 4,000 shares of Class A common stock on 08/14/2025 at $24.46 per share. After this purchase he directly beneficially owned 12,762 shares, indicating an insider increased his stake through an open-market transaction. The Form 4 was signed by an attorney-in-fact.

Positive

• Director purchased shares, which can be interpreted as a sign of confidence in the company by an insider
• Transaction was a straightforward open-market purchase with no derivatives or complicated structures disclosed

Negative

• Purchase size is modest (4,000 shares) and increases direct ownership to only 12,762 shares, limiting market-moving significance

Insights

Securities Analyst

TL;DR: A director made a small open-market purchase, modestly increasing direct ownership; this is a neutral but potentially supportive signal.

The reported acquisition of 4,000 Class A shares at $24.46 increases the director's direct stake to 12,762 shares. The transaction code indicates a purchase and there are no derivative or complex transactions disclosed. For investors, this is a routine insider buy that shows the director deployed personal capital, but the absolute size is limited relative to typical institutional stakes.

Corporate Governance Expert

TL;DR: Routine insider purchase by a director with no unusual disclosure items; governance impact is minimal.

The Form 4 lists the reporting person as a director and shows a direct acquisition of shares with no indirect holdings or derivative positions reported. The filing includes a signature executed by an attorney-in-fact, which is standard practice. There are no indications of planned transactions or Rule 10b5-1 plan that would change interpretation.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Cramer Michael John

(Last) (First) (Middle)

1150 ASSEMBLY DRIVE, SUITE 800

(Street)

TAMPA FL 33607

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
Primo Brands Corp [ PRMB ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
08/14/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	08/14/2025		P		4,000	A	$24.46	12,762	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

	/s/ Michael James, Attorney-in-Fact	08/18/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider activity did PRMB report on this Form 4?

Director Michael John Cramer purchased 4,000 Class A shares at $24.46 per share on 08/14/2025.

How many Primo Brands (PRMB) shares does the director own after the transaction?

Following the purchase the director directly beneficially owned 12,762 shares.

Were any derivatives or option transactions reported for PRMB?

No. Table II for derivative securities contains no reported transactions or holdings.

Was the Form 4 signed by the reporting person?

The filing shows the Form 4 was executed by an attorney-in-fact, which is a permitted signing practice.

Does the Form 4 indicate a Rule 10b5-1 plan or similar pre-arranged plan?

No check or explanatory language indicating a Rule 10b5-1 plan is present in the disclosed content.