STOCK TITAN

Purple Innovation (NASDAQ: PRPL) wins conditional relief on Nasdaq listing

(High)
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

Purple Innovation, Inc. describes a Nasdaq Hearings Panel decision granting continued listing, conditional on regaining compliance with Nasdaq’s bid-price rule. The company must show a closing bid of at least $1.00 per share for a minimum of ten consecutive trading days on or before July 31, 2026.

To support compliance, stockholders approved a reverse stock split, and the board set the final ratio at 1-for-25. The split became effective before trading on July 20, 2026, when the common stock opened on Nasdaq on a split-adjusted basis at $7.12 per share. The company notes that failure to meet the conditions could lead to delisting, subject to further Nasdaq review processes.

Positive

  • None.

Negative

  • Nasdaq delisting risk remains: continued listing is conditional on meeting the bid-price requirement by July 31, 2026, with possible delisting if compliance is not achieved or the Panel revises its decision.

Insights

Analyzing...

Item 3.01 Notice of Delisting or Failure to Satisfy a Continued Listing Rule or Standard; Transfer of Listing Securities
The company received a delisting notice or transferred its listing to a different exchange.
Reverse stock split ratio 1-for-25 Ratio approved by the board for the reverse stock split
Bid price compliance threshold $1.00 per share Minimum closing bid required under Nasdaq Listing Rule 5450(a)(1)
Required consecutive trading days 10 trading days Number of consecutive days bid must be at or above $1.00
Compliance deadline July 31, 2026 Date by which Nasdaq Panel requires bid-price compliance
Split-adjusted opening price $7.12 per share Opening price on Nasdaq on July 20, 2026 after reverse split
Prior noncompliance period 30 consecutive business days Period during which bid price was below $1 triggering deficiency notice
Nasdaq Hearings Panel regulatory
"Presented its compliance plan to the Nasdaq Hearings Panel on June 11."
A Nasdaq hearings panel is a group of experts that reviews cases when a company's stock listing is at risk of being removed from the exchange. They evaluate whether the company has met certain standards and determine if it can keep trading on Nasdaq. This process matters to investors because it can affect a company's ability to raise money and maintain credibility in the market.
Listing Rule 5450(a)(1) regulatory
"Did not comply with Listing Rule 5450(a)(1) due to bid price deficiency."
Reverse Stock Split financial
"Stockholders approved a Reverse Stock Split with a board-selected ratio."
A reverse stock split reduces a company's number of outstanding shares while raising the price per share proportionally, so the total value of each investor's holding is unchanged; a 1-for-10 split turns 100 shares worth $1 each into 10 shares worth $10 each. Companies often do this to regain compliance with an exchange's minimum price rule or to attract investors who avoid very low-priced stocks.
Bid Price Rule regulatory
"No assurance the company will regain compliance with the Bid Price Rule."
Listing Qualifications Department regulatory
"Received a letter from Nasdaq's Listing Qualifications Department on May 5, 2026."
A listing qualifications department is the part of a stock exchange that checks whether a company meets the exchange’s rules for being listed and staying listed. Think of it as a gatekeeper or building inspector: it reviews financial statements, disclosure practices and corporate governance, flags problems and can require fixes or remove a company’s shares. Investors care because its decisions affect whether a stock remains tradable and how much trust to place in a company’s reporting.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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FAQ

What did Purple Innovation (PRPL) disclose about its Nasdaq listing status?

Purple Innovation reported that a Nasdaq Hearings Panel granted continued listing, conditional on bid-price compliance. The company must meet specific share-price requirements by July 31, 2026, or its common stock could become subject to delisting, with access to further Nasdaq review processes.

What bid price requirements must Purple Innovation (PRPL) satisfy under Nasdaq rules?

Purple Innovation must evidence a closing bid price of at least $1.00 per share for a minimum of ten consecutive trading days. This performance must occur on or before July 31, 2026 to satisfy the Nasdaq Hearings Panel’s continued listing conditions.

What reverse stock split did Purple Innovation (PRPL) implement?

Stockholders approved a reverse stock split, and the board set the final ratio at 1-for-25. The split became effective before trading on July 20, 2026, and the common stock opened on a split-adjusted basis on Nasdaq that day at $7.12 per share.

Could Purple Innovation (PRPL) still be delisted from Nasdaq?

Yes. If Purple Innovation does not regain bid-price compliance within the exception period, or the Panel finds conditions unmet, its common stock would become subject to delisting, though the company may request review by the Nasdaq Listing and Hearing Review Council.

How was Purple Innovation (PRPL) initially notified of its bid price deficiency?

On May 5, 2026, Purple Innovation received a letter from Nasdaq’s Listing Qualifications Department referencing a November 5, 2025 notice. The bid price of its listed security had closed below $1 per share for 30 consecutive business days, triggering noncompliance.

When did Purple Innovation (PRPL) present its compliance plan to Nasdaq?

Purple Innovation presented its plan to regain compliance to the Nasdaq Hearings Panel on June 11. That presentation stayed any suspension or delisting action while the Panel considered the plan and later issued its conditional continued listing decision.
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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

FORM 8-K

 

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): July 20, 2026

 

Purple Innovation, Inc.

(Exact Name of Registrant as Specified in its Charter)

 

Delaware   001-37523   47-4078206
(State of Incorporation)   (Commission File Number)   (IRS Employer
Identification No.)

 

4100 North Chapel Ridge Rd., Suite 200    
Lehi, Utah   84048
(Address of Principal Executive Offices)   (Zip Code)

 

Registrant’s telephone number, including area code: (801) 756-2600

 

 

(Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communication pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencements communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Class A Common Stock, par value $0.0001 per share   PRPL   The NASDAQ Stock Market LLC

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

ITEM 3.01 Notice of Delisting or Failure to Satisfy Listing Rules

 

As previously disclosed, on May 5, 2026, Purple Innovation, Inc. (the “Company”) received a letter from the Listing Qualifications Department of The Nasdaq Stock Market LLC (“Nasdaq”) indicating that, as notified by Nasdaq on November 5, 2025, the bid price of the Company’s listed security had closed at less than $1 per share over the previous 30 consecutive business days, and, as a result, did not comply with Listing Rule 5450(a)(1) (the “Rule”). On June 11, the Company presented to the Nasdaq Hearings Panel (the “Panel”) its plan to regain compliance, which had the effect of staying any suspension or delisting action pending the Panel’s decision.

 

On July 20, 2026, the Company received a written decision (the "Decision") from the Panel noting the Panel’s determination to grant the Company's request for continued listing on Nasdaq, subject to the condition that, on or before July 31, 2026, the Company demonstrate compliance with the Rule by evidencing a closing bid price of at least $1.00 per share for a minimum of ten (10) consecutive trading days.

 

In connection with its compliance plan presented to the Panel, the Company's stockholders approved a reverse stock split (the “Reverse Stock Split”) of the Company's common stock at a ratio to be determined by the Company's Board of Directors within a range of 1-for-10 to 1-for-30. The Board subsequently fixed the final ratio of the Reverse Stock Split at 1-for-25. The Reverse Stock Split became effective prior to the opening of trading on July 20, 2026. The Company's common stock opened trading on a split-adjusted basis on Nasdaq on July 20, 2026 at $7.12 per share.

 

The Decision provides that the Panel reserves the right to reconsider the terms of the exception based on any event, condition, or circumstance that develops that would, in the Panel's opinion, make continued listing of the Company's securities inadvisable or unwarranted. The Company is required to provide prompt notification to Nasdaq of any significant events occurring during the exception period that may affect its compliance with Nasdaq's requirements. Any compliance documentation submitted by the Company will be subject to review by the Panel, which may request additional information before determining that the Company has satisfied the terms of the exception.

 

There can be no assurance that the Company will regain compliance with the Bid Price Rule within the time period specified by the Panel, that the Panel will not exercise its discretion to reconsider or modify the terms of the exception, or that the Company's common stock will remain listed on Nasdaq. If the Company does not regain compliance within the required time period, or if the Panel otherwise determines the Company has not satisfied the terms of the Decision, the Company's common stock would become subject to delisting from Nasdaq, subject to the Company's right to request review by the Nasdaq Listing and Hearing Review Council.

 

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SIGNATURE

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

Dated: July 22, 2026 PURPLE INNOVATION, INC.
     
  By: /s/ Robert G. Lucian
    Robert G. Lucian
    Chief Financial Officer

 

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Filing Exhibits & Attachments

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