PSQ Holdings Strengthens Board Retention with $1M+ Stock Award to Director

Rhea-AI Filing Summary

PSQ Holdings Director James Nicholas Ayers received a grant of 71,429 restricted stock units (RSUs) on June 18, 2025. The RSUs represent the right to receive an equivalent number of Class A common shares, with a par value of $0.0001 per share.

Key details of the transaction:

• The RSUs were granted at $0 cost to the director
• Full vesting is scheduled for June 18, 2026, subject to continuous service requirements
• Following the transaction, Ayers beneficially owns 1,463,513 shares directly
• The grant falls under the company's 2023 Stock Incentive Plan

This Form 4 filing indicates ongoing executive compensation practices and aligns the director's interests with long-term shareholder value through equity-based compensation with a one-year vesting period.

Insider Trade Summary

1 transaction reported

Mixed 1 txn

Insider Ayers James Nicholas

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock, par value $0.0001 per share	71,429	$0.00	--

Holdings After Transaction: Class A Common Stock, par value $0.0001 per share — 1,463,513 shares (Direct)

Footnotes (1)

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Form 4 Insider Transactions: What Each Field Means →

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Ayers James Nicholas

(Last) (First) (Middle)

C/O PSQ HOLDINGS, INC.

313 DATURA STREET, SUITE 200

(Street)

WEST PALM BEACH FL 33401

(City) (State) (Zip)

2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

3. Date of Earliest Transaction (Month/Day/Year)
06/18/2025

4. If Amendment, Date of Original Filed (Month/Day/Year)

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock, par value $0.0001 per share	06/18/2025		A		71,429	A	$0	1,463,513(1)	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Certain of the securities reported in Column 5 of Table I are restricted stock units ("RSU"). Each RSU represents a contingent right to receive one share of Class A common stock, par value $0.0001 per share, subject to the applicable vesting schedule and conditions of the applicable RSU award and the Issuer's 2023 Stock Incentive Plan. The 71,429 RSUs included in Column 5 of Table I vest in full on June 18, 2026, subject to the reporting person's continuous service to the Issuer.

	/s/ James Nicholas Ayers	06/23/2025
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many shares of PSQH stock did James Nicholas Ayers acquire on June 18, 2025?

James Nicholas Ayers acquired 71,429 restricted stock units (RSUs) of PSQH Class A Common Stock on June 18, 2025. Each RSU represents a contingent right to receive one share of Class A common stock.

What is the vesting schedule for PSQH RSUs granted to James Nicholas Ayers?

The 71,429 RSUs granted to James Nicholas Ayers will vest in full on June 18, 2026, subject to his continuous service to PSQ Holdings, Inc.

What is James Nicholas Ayers' total PSQH stock ownership after the June 18, 2025 transaction?

Following the reported transaction, James Nicholas Ayers beneficially owns 1,463,513 shares of PSQH Class A Common Stock directly (Form: Direct Ownership).

What is James Nicholas Ayers' role at PSQH?

According to the Form 4 filing, James Nicholas Ayers serves as a Director of PSQ Holdings, Inc. (PSQH).

What was the purchase price of PSQH RSUs granted to James Nicholas Ayers?

The RSUs were granted to James Nicholas Ayers at a price of $0, as indicated in Table I of the Form 4 filing under the 'Price' column.