PSQ Holdings director awarded 13,888 and 16,666 shares

A PSQ Holdings, Inc. director reported two direct equity award acquisitions of common stock, including unvested RSUs that convert into restricted stock with future vesting.

Rhea-AI Filing Summary

PSQ Holdings, Inc. (PSQH) director James Celli reported two equity award acquisitions of common stock. On August 13, 2026, he received 13,888 shares of common stock in a grant or award at a reported value of $3.60 per share, held directly. On July 9, 2026, he acquired 16,666 shares tied to previously granted restricted stock units ("RSUs"), which will vest on July 9, 2027, subject to his continuous service; the compensation committee later converted all of his outstanding RSUs into shares of restricted stock with identical vesting terms. No Rule 10b5-1 trading plan is reported.

Insider Trade Summary

Grant/Award: 30,554 shares

Grant/Award 2 txns

Insider Celli James

Role Director

Type	Security	Shares	Price	Value
Grant/Award	Common Stock	13,888	$3.60	$50K
Grant/Award	Common Stock F1	16,666	$0.00	$0.00

Holdings After Transaction: Common Stock — 30,554 shares (Direct)

Footnotes (1)

1. F1. Represents unvested restricted stock units ("RSUs"), which will vest on July 9, 2027, subject to the reporting person's continuous service to the issuer. On August 11, 2026, the compensation committee of the issuer converted all of the reporting person's outstanding RSUs into shares of restricted stock with identical vesting terms.

Key Figures

Shares granted August 13, 2026: 13,888 shares Per-share value August 13, 2026 grant: $3.60 per share Shares tied to RSUs July 9, 2026: 16,666 shares +2 more

5 metrics

Shares granted August 13, 2026 13,888 shares Common stock grant or award to director James Celli, held directly

Per-share value August 13, 2026 grant $3.60 per share Reported value for 13,888-share common stock award

Shares tied to RSUs July 9, 2026 16,666 shares Unvested RSUs (now restricted stock) subject to future vesting

Per-share value July 9, 2026 RSU grant $0.00 per share Equity award recorded with no cash price per share to the insider

RSU vesting date July 9, 2027 Vesting date for 16,666 RSU-based restricted shares, subject to continuous service

Key Terms

restricted stock units ("RSUs"), restricted stock, continuous service

3 terms

restricted stock units ("RSUs") financial

"Represents unvested restricted stock units ("RSUs"), which will vest on July 9, 2027"

Restricted stock units (RSUs) are a company promise to give an employee shares of stock (or cash equivalent) in the future, but only after certain conditions—usually staying with the company for a set time or hitting performance goals—are met. Investors watch RSUs because when they vest they increase the number of shares outstanding and can lead insiders to sell shares, affecting share price, company dilution and the true cost of employee pay.

restricted stock financial

"converted all of the reporting person's outstanding RSUs into shares of restricted stock"

Shares granted to an individual that carry limits on transfer or sale until certain conditions are met, such as staying with the company for a set time or hitting performance targets. Think of them as a locked gift that gradually opens; for investors they matter because they affect how many shares may enter the market later, signal management incentives and potential dilution, and reveal confidence in future company performance.

continuous service technical

"which will vest on July 9, 2027, subject to the reporting person's continuous service"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transactions did PSQH director James Celli report?

He reported two equity award acquisitions of PSQ Holdings, Inc. common stock: a grant of 13,888 shares at $3.60 per share on August 13, 2026, and 16,666 shares tied to RSUs granted July 9, 2026 that vest in 2027.

How many PSQH shares did James Celli acquire on August 13, 2026?

On August 13, 2026, James Celli received 13,888 shares of PSQ Holdings, Inc. common stock in a grant or award, at a reported value of $3.60 per share, held directly.

What are the terms of James Celli’s July 9, 2026 RSU-related PSQH award?

On July 9, 2026, he acquired 16,666 shares tied to unvested RSUs, which will vest on July 9, 2027, subject to his continuous service. On August 11, 2026, all his outstanding RSUs were converted into restricted stock with identical vesting terms.

Were James Celli’s PSQH transactions made under a Rule 10b5-1 plan?

No. The filing indicates no Rule 10b5-1 trading plan for these transactions, meaning they are not reported as being executed under a pre-arranged trading plan.

Are James Celli’s PSQH awards immediately vested?

The 16,666-share award from July 9, 2026 represents unvested RSUs (now restricted stock) that will vest on July 9, 2027, subject to continuous service. The vesting status of the 13,888-share August 13, 2026 grant is not specified in this disclosure.

How many equity award transactions does this PSQH Form 4 report?

The disclosure reports two non-derivative equity award transactions involving PSQ Holdings, Inc. common stock for director James Celli, both classified as grants or awards acquired and held directly.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →

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Available on EDGAR 09/17/2026 - 04:17 PM Accepted by SEC EDGAR 09/17/2026 - 04:16 PM Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Celli James

(Last) (First) (Middle)

515 W. ASPEN STREET

SUITE 200C

(Street)

BOZEMAN MONTANA 59715

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
PSQ Holdings, Inc. [ PSQH ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/09/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock	07/09/2026		A		16,666(1)	A	$0	16,666	D
Common Stock	08/13/2026		A		13,888	A	$3.6	30,554	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Represents unvested restricted stock units ("RSUs"), which will vest on July 9, 2027, subject to the reporting person's continuous service to the issuer. On August 11, 2026, the compensation committee of the issuer converted all of the reporting person's outstanding RSUs into shares of restricted stock with identical vesting terms.

	/s/ James Giudice, Attorney-in-Fact for James Celli	09/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)