Welcome to our dedicated page for Pure Storage SEC filings (Ticker: PSTG), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Overview
Pure Storage Inc (NYSE:PSTG) is a pioneering enterprise data storage company that transforms how organizations manage and protect their critical data. With a focus on high-performance, all-flash storage solutions and a unique subscription-based model, Pure Storage empowers SaaS companies, cloud service providers, enterprises, and public sector institutions to access and harness data in real time. By delivering innovative storage platforms that support modern analytics, artificial intelligence (AI), and DevOps environments, the company simplifies complex IT infrastructures and reduces operating complexities.
Business Model and Revenue Streams
Pure Storage operates on a dual revenue model. Its product revenue comes from the sale of integrated storage hardware coupled with embedded operating system software that allows organizations to modernize their data management capabilities. On the other side, the company’s subscription services provide recurring revenue through offerings such as Evergreen Storage subscriptions, unified-as-a-Service models, and cloud-integrated storage options. This combination gives customers the flexibility to optimize their storage environments while ensuring non-disruptive upgrades and consistent performance improvements over time.
Technology and Innovation
At the heart of Pure Storage's success is its advanced technological framework. The Evergreen architecture represents a breakthrough in enterprise storage, enabling continuous enhancements without the typically associated downtime. This architecture supports integrated storage solutions that seamlessly connect on-premises data centers with public and multi-cloud environments. The company's focus on all-flash storage technology not only drives exceptional performance and reliability but also enables the rapid deployment of AI and machine learning workloads, making it easier for enterprises to unlock the potential of their data.
Market Position and Competitive Advantage
In a competitive landscape marked by legacy storage solutions and evolving customer needs, Pure Storage has carved a niche by simplifying data storage through a cloud experience that is both agile and efficient. The company stands out not merely for its product offerings but also for its comprehensive approach to customer success. Its robust combination of hardware integration, subscription-based models, and an ever-evolving platform is designed to meet the demands of modern IT environments. By addressing the challenges of scaling, performance, and cost control, Pure Storage delivers a compelling value proposition, setting a benchmark for reliable and secure data storage in mission-critical applications.
Key Features and Benefits
- Unified Storage as-a-Service Platform: Offers a consistent experience across on-premises, cloud, and hosted environments, reducing the complexity of managing disparate systems.
- Evergreen Architecture: Facilitates continuous, non-disruptive upgrades, helping organizations remain current without costly overhauls.
- High Performance and Reliability: Provides rapid data access and processing capabilities essential for real-time analytics, AI workloads, and critical business operations.
- Subscription Flexibility: Delivers predictable operating expenses through recurring revenue models that accommodate evolving data requirements.
- Customer-Centric Approach: Maintains one of the highest satisfaction rates in the B2B sector through targeted, innovative solutions and responsive support.
Customer Focus and Industry Trust
Pure Storage’s commitment to ensuring maximum uptime and safeguarding mission-critical applications has earned it strongCustomer Trust. Organizations benefit from a partner who understands the intricacies of data management and who continuously evolves to meet emerging technology trends. The company's approach, which emphasizes simplicity and performance without compromising on security, demonstrates a deep understanding of diverse industry needs and builds lasting confidence among its users. Notably, Pure Storage’s strong customer satisfaction metrics underline its effectiveness as a trusted solution provider in the competitive IT environment.
Operational Excellence and Industry Expertise
Instead of relying on outdated and often fragmented storage solutions, Pure Storage provides a modern, all-encompassing platform that eliminates the inefficiencies of legacy technologies. Its advanced flash storage technology is engineered to reduce latency and improve the overall performance of data centers, offering tangible benefits such as faster application response times and enhanced operational agility. With a focus on a secure data environment and ease of integration, Pure Storage has consistently demonstrated its expertise by addressing the real-world challenges faced by IT departments, thereby reinforcing its position as an authoritative voice in contemporary data storage innovation.
Integration with Modern Technologies
The importance of modern data storage is accentuated in environments where AI-driven analytics and machine learning models play a key role. By combining the power of all-flash storage with a seamless multi-cloud experience, Pure Storage enables organizations to run extensive and data-intensive workloads without compromise. This integration is crucial for businesses that depend on backed-up, secure, and instantly accessible data to drive competitive insights and operational efficiency.
Conclusion
Pure Storage Inc represents a significant evolution in data storage architecture, offering an elegant solution that blends high-performance hardware with innovative, subscription-based software services. Its commitment to non-disruptive upgrades, coupled with a unified storage platform across cloud and on-premises environments, makes it a go-to provider for organizations seeking to modernize their IT infrastructure. Through balancing technical innovation with a steadfast customer-first philosophy, Pure Storage continues to set high standards in simplifying and securing the world's data, while ensuring that businesses have the reliable, agile infrastructure they need to thrive in an increasingly data-driven world.
Pure Storage CFO Tarek Robbiati received significant equity awards on June 24, 2025, consisting of two major components:
Regular RSU Grant: 223,921 shares of Class A Common Stock subject to time-based vesting, with 25% vesting on September 20, 2026, and the remainder vesting quarterly over three years. The RSUs are subject to accelerated vesting under the company's Change in Control Severance Benefit Plan.
Performance-Based Award: 233,410 Long-Term Performance Incentive RSUs tied to ambitious market capitalization goals. These units will only vest if Pure Storage achieves a market cap of $40 billion by fiscal years ending in 2028-2030. The recipient must maintain continuous service through March 20, 2030. The award will be forfeited if the market cap target is not met.
These grants demonstrate Pure Storage's focus on long-term executive retention and alignment with ambitious growth targets.
Pure Storage has appointed Tarek Robbiati as its new Chief Financial Officer, effective June 23, 2025, according to a Form 3 filing. This initial statement of beneficial ownership reveals that Robbiati currently owns no securities of the company, either directly or indirectly.
Key details of the appointment:
- Position: Chief Financial Officer (CFO)
- Business Address: 2555 Augustine Drive, Santa Clara, CA 95054
- Filing Type: Individual filing (not joint)
- Beneficial Ownership: No securities owned at time of appointment
This Form 3 filing is a standard regulatory requirement for new officers of public companies, establishing a baseline for future securities ownership reporting. The document was signed by Todd Wheeler as attorney-in-fact on June 24, 2025.
Pure Storage announced the appointment of Tarek Robbiati as Chief Financial Officer, effective June 24, 2025, replacing Kevan Krysler. Robbiati brings extensive executive experience, having previously served as CEO of RingCentral and CFO of Hewlett Packard Enterprise.
Key compensation details include:
- Base salary: $650,000 annually with 100% target bonus potential
- Equity grants: 223,921 RSUs vesting over 4 years, 74,640 performance-based RSUs tied to revenue growth, and 233,410 RSUs contingent on achieving $40B market cap
Robbiati's appointment comes with participation in the company's Change in Control and Severance Benefit Plan. Former CFO Kevan Krysler will remain with the company temporarily to ensure a smooth transition of responsibilities.
Pure Storage (PSTG) Chief Revenue Officer Dan FitzSimons reported multiple insider transactions on June 28, 2025:
- On June 20, 2025: 7,386 shares were withheld by the company at $52.87 per share for tax obligations related to equity award vesting
- On June 23, 2025: Sold total of 6,000 shares through a pre-arranged Rule 10b5-1 trading plan: - 5,225 shares at weighted average price of $51.59 (range: $51.02-$52.01) - 775 shares at weighted average price of $52.03 (range: $52.02-$52.05)
Following these transactions, FitzSimons now holds 75,965 shares directly. The sales were executed under a Rule 10b5-1 trading plan established on January 16, 2025, demonstrating pre-planned nature of the transactions rather than reactive selling.
Pure Storage (PSTG) Chief Visionary Officer and Director John Colgrove reported multiple transactions and holdings in a Form 4 filing. The primary transaction involved the withholding of 7,326 shares at $52.87 per share on June 20, 2025, for tax obligations related to vesting equity awards.
Following the transaction, Colgrove's holdings include:
- 6,478,148 shares held directly
- 801,959 shares in the Colgrove Family Living Trust
- 5,530,000 shares in two irrevocable trusts (2,765,000 each)
- 800,000 shares in The Colgrove Family Charitable Remainder Trust
The share withholding was automatic for tax purposes and does not represent a direct sale by the insider. Total beneficial ownership across all holdings amounts to 13,610,107 shares, indicating significant insider stake in the company.
Pure Storage CFO Kevan Krysler reported a tax-related share withholding transaction on June 20, 2025. The company withheld 9,562 shares of Class A Common Stock at a price of $52.87 per share to satisfy tax obligations related to the vesting of previously reported equity awards.
Following the transaction, Krysler maintains direct beneficial ownership of 560,556 shares. This transaction was executed under Form Code 'F', indicating a payment of exercise price or tax withholding by delivering or withholding securities incident to exercise of a derivative security.
Key Transaction Details:
- Transaction was not a direct sale but a tax withholding obligation
- No derivative securities were involved in this transaction
- Filing was signed by Todd Wheeler as attorney-in-fact on June 23, 2025
- Transaction complies with Section 16(a) reporting requirements
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