[Form 4] Everpure, Inc. Insider Trading Activity
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Everpure, Inc. director and Chief Visionary Officer John Colgrove reported open‑market sales of 171,065 shares of Class A Common Stock by trusts associated with him. The trades occurred on April 21–23, 2026 at weighted average prices around $70–$71 per share under a pre‑arranged Rule 10b5‑1 trading plan adopted on January 8, 2026. After these transactions, he continues to hold 6,725,221 shares directly and 601,959 shares indirectly through trusts, according to the filing.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 171,065 shares ($12,021,057)
Net Sell
14 txns
Insider
Colgrove John
Role
Chief Visionary Officer
Sold
171,065 shs ($12.02M)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 17,091 | $70.08 | $1.20M |
| Sale | Class A Common Stock | 16,876 | $70.08 | $1.18M |
| Sale | Class A Common Stock | 37,992 | $70.04 | $2.66M |
| Sale | Class A Common Stock | 24,980 | $70.45 | $1.76M |
| Sale | Class A Common Stock | 2,365 | $71.07 | $168K |
| Sale | Class A Common Stock | 25,487 | $70.46 | $1.80M |
| Sale | Class A Common Stock | 1,970 | $71.06 | $140K |
| Sale | Class A Common Stock | 25,374 | $70.45 | $1.79M |
| Sale | Class A Common Stock | 2,090 | $71.08 | $149K |
| Sale | Class A Common Stock | 5,564 | $70.06 | $390K |
| Sale | Class A Common Stock | 5,667 | $70.06 | $397K |
| Sale | Class A Common Stock | 5,609 | $70.06 | $393K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 2,715,000 shares (Indirect, By Trust);
Class A Common Stock — 6,725,221 shares (Direct, null)
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of the applicable trust on January 8, 2026. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.19 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by The RWC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust. Shares are held by The EEC Irrevocable Trust. A member of the Reporting Person's immediate family is a beneficiary of the trust. Shares are held by VCF Trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.99 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.00 to $71.13 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.98 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.41 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.43 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by Colgrove Family Living Trust.
Key Figures
Shares sold: 171,065 shares
Sale price range (footnote F6): $70.00–$70.99 per share
Sale price range (footnote F7): $71.00–$71.13 per share
+4 more
7 metrics
Shares sold
171,065 shares
Net open-market sales of Class A Common Stock reported
Sale price range (footnote F6)
$70.00–$70.99 per share
Weighted average sale price range for certain transactions
Sale price range (footnote F7)
$71.00–$71.13 per share
Weighted average sale price range for other transactions
Direct holdings after transactions
6,725,221 shares
Class A Common Stock held directly as of April 21, 2026 entry
Indirect holdings after transactions
601,959 shares
Class A Common Stock held indirectly by trusts as of April 21, 2026 entry
Sell transactions
12 transactions
Number of sale entries in transaction summary
Trading plan adoption date
January 8, 2026
Date Rule 10b5-1 trading plan was adopted
Key Terms
Rule 10b5-1 trading plan, weighted average price, irrevocable trust, Class A Common Stock, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person..."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average price financial
"The reported price in Column 4 is a weighted average price."
Weighted average price is the average price of a security where each trade or component is counted according to its size, so bigger trades pull the average more than smaller ones. Think of it like calculating the average cost of a grocery haul where items you bought more of have greater influence on the final per-item cost. Investors use it to understand the true average price paid or received, judge execution quality, and compare trading performance against market movement.
irrevocable trust financial
"Shares are held by The RWC Irrevocable Trust."
Class A Common Stock financial
"security_title": "Class A Common Stock""
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
open-market sale financial
"transaction_action": "open-market sale""
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
What insider transaction did PSTG’s John Colgrove report?
John Colgrove reported open-market sales of 171,065 shares of Everpure Class A Common Stock. The transactions were executed by trusts associated with him over April 21–23, 2026 at weighted average prices near $70–$71 per share.