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Pure Storage (PSTG) director and officer discloses Rule 10b5-1 stock sales

Filing Impact
(Very High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Pure Storage, Inc. reported insider share sales by a director and Chief Visionary Officer. On 12/08/2025, The Colgrove Family Charitable Remainder Trust sold Class A common stock of Pure Storage in multiple open‑market transactions under a pre‑arranged Rule 10b5‑1 trading plan adopted on January 7, 2025.

The reported sales used weighted average prices per share of $71.09, $71.52, and $72.41, each representing numerous trades within disclosed price ranges. After these transactions, the reporting person continued to hold Pure Storage shares both directly and through several family trusts, including 6,470,822 Class A shares held directly and additional indirect holdings of 701,959, 2,765,000, and 2,765,000 Class A shares in various Colgrove family trusts.

Positive

  • None.

Negative

  • None.
Insider Colgrove John
Role Chief Visionary Officer
Sold 100,000 shs ($7.13M)
Type Security Shares Price Value
Sale Class A Common Stock 58,780 $71.09 $4.18M
Sale Class A Common Stock 36,819 $71.52 $2.63M
Sale Class A Common Stock 4,401 $72.41 $319K
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 41,220 shares (Indirect, By CRT); Class A Common Stock — 6,470,822 shares (Direct)
Footnotes (1)
  1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.28 to $71.27 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by The Colgrove Family Charitable Remainder Trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.28 to $72.27 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.28 to $72,62 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by Colgrove Family Living Trust. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Colgrove John
(Last) (First) (Middle)
2555 AUGUSTINE DRIVE
(Street)
SANTA CLARA CA 95054
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Pure Storage, Inc. [ PSTG ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Visionary Officer
3. Date of Earliest Transaction (Month/Day/Year)
12/08/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 12/08/2025 S(1) 58,780 D $71.09(2) 41,220 I By CRT(3)
Class A Common Stock 12/08/2025 S(1) 36,819 D $71.52(4) 4,401 I By CRT(3)
Class A Common Stock 12/08/2025 S(1) 4,401 D $72.41(5) 0 I By CRT(3)
Class A Common Stock 6,470,822 D
Class A Common Stock 701,959 I By Trust(6)
Class A Common Stock 2,765,000 I By Trust(7)
Class A Common Stock 2,765,000 I By Trust(8)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025.
2. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.28 to $71.27 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
3. Shares are held by The Colgrove Family Charitable Remainder Trust.
4. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.28 to $72.27 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
5. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.28 to $72,62 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
6. Shares are held by Colgrove Family Living Trust.
7. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
8. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
Remarks:
/s/ Todd Wheeler, attorney-in-fact 12/09/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What insider transaction did Pure Storage (PSTG) report in this Form 4?

A director and Chief Visionary Officer of Pure Storage reported sales of Class A common stock on 12/08/2025 through The Colgrove Family Charitable Remainder Trust.

Were the Pure Storage (PSTG) insider sales made under a Rule 10b5-1 trading plan?

Yes. The filing states the transaction was effected under a Rule 10b5‑1 trading plan adopted on behalf of The Colgrove Family Charitable Remainder Trust on January 7, 2025.

What prices were reported for the Pure Storage (PSTG) shares sold?

The reported prices in the table are $71.09, $71.52, and $72.41 per share, each described as a weighted average price over multiple trades within stated ranges.

How many Pure Storage (PSTG) shares does the insider hold directly after the transaction?

After the reported transactions, the filing shows 6,470,822 Class A common shares held under direct ownership by the reporting person.

What indirect Pure Storage (PSTG) holdings are reported through family trusts?

Indirect holdings include 701,959 Class A shares held by the Colgrove Family Living Trust and two additional family trusts each holding 2,765,000 Class A shares.

What is the Colgrove Family Charitable Remainder Trust’s role in this Pure Storage (PSTG) filing?

The Colgrove Family Charitable Remainder Trust is identified as the holder of the shares sold on 12/08/2025, with the trades executed under the disclosed Rule 10b5‑1 plan.