PSTG Form 4: John Colgrove sells 100,000 shares via 10b5-1 plan
Rhea-AI Filing Summary
Pure Storage director and Chief Visionary Officer John Colgrove reported multiple sales of Class A common stock under a Rule 10b5-1 plan. On 08/26/2025 he sold 4,700 shares at a weighted average price of $60.01 and on 08/27/2025 he sold 95,300 shares at a weighted average price of $60.08; both sets of sales were effected pursuant to the trading plan adopted January 7, 2025. After the reported transactions Colgrove beneficially owns 495,300 shares indirectly through The Colgrove Family Charitable Remainder Trust and additional holdings are reported across several trusts and direct/indirect positions totaling the listed balances in the filing.
Positive
- Transactions were executed under a documented Rule 10b5-1 plan, which provides a pre-established framework for insider sales
- Filing discloses weighted average sale prices and ranges, and offers to provide per-price breakdowns to the SEC or issuer
- Substantial indirect holdings remain (e.g., 495,300 shares by charitable remainder trust and additional trust holdings reported)
Negative
- Reported sales reduce the reporting person’s economic exposure by at least 100,000 shares sold on 08/26–08/27/2025
- Some ownership is indirect through multiple trusts, which can complicate assessments of control and alignment
Insights
TL;DR Insider sales executed under a 10b5-1 plan; sizable holdings remain across trusts and indirect accounts.
The reported sales on 08/26 and 08/27/2025 were executed pursuant to an established Rule 10b5-1 plan dated January 7, 2025, indicating preplanned disposition rather than opportunistic trading. The filing discloses weighted average prices of $60.01 and $60.08 for the respective sale batches and shows material remaining indirect ownership via a charitable remainder trust and multiple family trusts. For investors, the key facts are the existence of the 10b5-1 plan, the amounts sold (100,000 total shares reported across two dates) and the continued substantial indirect holdings reported immediately after the sales.
TL;DR Sales comply with 10b5-1 plan; disclosure identifies trusts and attorney-in-fact signature.
The Form 4 clearly states the transactions were made under a Rule 10b5-1 plan and provides explanatory footnotes identifying The Colgrove Family Charitable Remainder Trust and several family trusts as vehicles for indirect ownership. The signature is by an attorney-in-fact, consistent with delegated execution. From a governance perspective, the filing supplies the required transparency about execution method, prices (weighted averages) and ownership form (direct vs indirect), enabling stakeholder assessment of potential conflicts or concentration of control.
Insider Trade Summary
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 95,300 | $60.08 | $5.73M |
| Sale | Class A Common Stock | 4,700 | $60.01 | $282K |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
| holding | Class A Common Stock | -- | -- | -- |
Footnotes (1)
- This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on January 7, 2025. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.09 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by The Colgrove Family Charitable Remainder Trust. The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $60.00 to $60.29 per share, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote. Shares are held by Colgrove Family Living Trust. Shares are held by Eric Edward Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE. Shares are held by Richard Winston Colgrove Irrevocable Trust DTD Feb 8, 2011, Jeff Rothschild TTEE.
