Post-bankruptcy shakeup at QVC Group (QVCG) will cut two president roles

Rhea-AI Filing Summary

QVC Group, Inc. (QVCG) announced leadership changes tied to an operational realignment following its emergence from bankruptcy in early August 2026. Effective September 4, 2026, Stacy Bowe, President of HSN Brand and US Merchandising, and Alex Wellen, QVC Group President and Chief Growth Officer, will step down from their positions. As part of this realignment, the president roles for the company’s QxH and Growth businesses will be eliminated. Mike Fitzharris, currently President of QVC US Brand and Chief Operating Officer, will transition to President of QVC International and Chief Operations Officer in connection with the planned retirement of Aidan O’Meara, President of QVC International, in the spring of 2027.

Positive

• None.

Negative

• Two senior leaders departing and roles eliminated: QVC Group will lose its President of HSN Brand and US Merchandising and its QVC Group President and Chief Growth Officer on September 4, 2026, and will eliminate the QxH and Growth president roles amid post-bankruptcy operational realignment.

8-K Event Classification

Item 5.02 — Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers

1 item

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance

Key personnel changes including departures, elections, or appointments of directors and executive officers.

Key Figures

Executive departure effective date: September 4, 2026 Emergence from bankruptcy: early August 2026 Planned retirement timing: spring of 2027 +1 more

4 metrics

Executive departure effective date September 4, 2026 Date when Stacy Bowe and Alex Wellen will step down from their positions

Emergence from bankruptcy early August 2026 Timing of QVC Group’s emergence from bankruptcy referenced in connection with the realignment

Planned retirement timing spring of 2027 Expected retirement period for Aidan O’Meara, President of QVC International

Form 8-K event date August 21, 2026 Date on which the company determined the leadership changes

Key Terms

operational realignment, post-financial restructuring initiatives, emergence from bankruptcy, Chief Growth Officer, +1 more

5 terms

operational realignment financial

"determined to undertake an operational realignment as part of its immediate"

post-financial restructuring initiatives financial

"as part of its immediate post-financial restructuring initiatives"

emergence from bankruptcy financial

"Following its emergence from bankruptcy in early August 2026"

Chief Growth Officer financial

"the Company’s QVC Group President and Chief Growth Officer"

A chief growth officer is a senior executive responsible for identifying and driving a company's overall growth strategies, such as expanding into new markets, launching new products, or attracting more customers. They focus on finding ways to increase the company's success and revenue over time. For investors, understanding this role helps gauge how a company plans to achieve sustainable growth and stay competitive in its industry.

President of QVC International financial

"role of President of QVC International and Chief Operations Officer"

FAQ

What major management changes did QVCG announce on August 21, 2026?

QVC Group, Inc. announced that Stacy Bowe and Alex Wellen will step down from their roles effective September 4, 2026, as part of an operational realignment following the company’s emergence from bankruptcy in early August 2026.

When will the executive departures at QVCG take effect?

The company disclosed that Stacy Bowe and Alex Wellen will leave their positions on September 4, 2026, in connection with QVC Group’s immediate post-financial restructuring operational realignment.

Which executive roles are being eliminated at QVCG?

As part of the operational realignment, QVC Group stated that the president roles for its QxH and Growth businesses will be eliminated, following the announced departures of the executives holding those positions.

What new role will Mike Fitzharris assume at QVCG?

QVC Group reported that Mike Fitzharris will become President of QVC International and Chief Operations Officer, and will no longer serve as President of QVC US Brand when he assumes the international role.

When is Aidan O’Meara expected to retire from QVC Group, Inc. (QVCG)?

The company indicated that Aidan O’Meara, President of QVC International, plans to retire in the spring of 2027, and that Mike Fitzharris will assume the QVC International role in connection with this retirement.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Understanding 8-K Material Events →

Available on EDGAR 08/27/2026 - 09:16 AM Accepted by SEC EDGAR 08/27/2026 - 09:15 AM Learn about SEC filing dates

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d)

of the Securities Exchange Act of 1934

Date of Report (date of earliest event reported): August 21, 2026

QVC Group, Inc.

(Exact name of registrant as specified in its charter)

Delaware		001-38654		23-2414041
(State or other jurisdiction of incorporation or organization)		(Commission File Number)		(I.R.S. Employer Identification No.)

1200 Wilson Drive

West Chester, Pennsylvania 19380

(Address of principal executive offices and zip code)

Registrant's telephone number, including area code: (484) 701-1000

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

¨ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

¨ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

¨ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

¨ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class		Trading Symbol		Name of  each exchange on which registered
Common Stock, par value, $0.01 per share		QVCG		The Nasdaq Stock Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ¨

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ¨

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

Following its emergence from bankruptcy in early August 2026, QVC Group, Inc. (the “Company”) determined to undertake an operational realignment as part of its immediate post-financial restructuring initiatives. On August 21, 2026, it was determined that, as part of this operational realignment, Stacy Bowe, President of HSN Brand and US Merchandising for the Company, and Alex Wellen, the Company’s QVC Group President and Chief Growth Officer, will be stepping down from their positions with the Company on September 4, 2026. In her role, Ms. Bowe led Buying, Planning, Programming and Brand Marketing for QVC US and HSN, where she elevated brand awareness through successful product launches, celebrity collaborations, and brand activations. She’s also responsible for recalibrating QVC’s buying program, improving inventory levels, and reinvigorating the freshness and newness of the assortment. In his role, Mr. Wellen led QVC Group’s growth strategy across U.S. Social Selling, Streaming, Digital, New Business Development, and Platform Distribution. Under his leadership, QVC became a top seller on TikTok Shop U.S., while significantly expanding on streaming and other digital platforms.

As part of the operational realignment, the president roles for the Company’s QxH and Growth businesses will be eliminated. Mike Fitzharris, the Company’s President of QVC US Brand and Chief Operating Officer, will transition to the role of President of QVC International and Chief Operations Officer, following which he will no longer serve as President of QVC US Brand. Mr. Fitzharris’ assumption of the QVC International position will happen in connection with the retirement of Aidan O’Meara, who currently holds the role of President of QVC International, in the spring of 2027.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

	QVC Group, Inc.
Date: August 27, 2026	By:	/s/ Katherine C. Jewell
	Name: Katherine C. Jewell
	Title: Vice President and Secretary

Filing Exhibits & Attachments

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• EX-101 XBRL TAXONOMY EXTENSION PRESENTATION LINKBASE 21.8 KB