Welcome to our dedicated page for Roblox SEC filings (Ticker: RBLX), a comprehensive resource for investors and traders seeking official regulatory documents including 10-K annual reports, 10-Q quarterly earnings, 8-K material events, and insider trading forms.
Overview
Roblox Corp (RBLX) is a pioneering digital platform in the online gaming industry that integrates game development, publishing, and interactive gameplay into a single, comprehensive ecosystem. With its free-to-play model, the platform empowers an expansive community of creators—ranging from young enthusiasts to established studios—to design and share their own games. At its core, Roblox redefines digital entertainment by fostering a user-generated content environment where innovation and creativity are at the forefront.
Business Model and Revenue Generation
The company operates on a multifaceted revenue model that primarily takes a commission from in-game purchases and advertising revenue. Creators on Roblox earn revenue when players make optional in-game purchases using the proprietary virtual currency, Robux. This monetization model not only incentivizes quality game development but also sustains a thriving virtual economy and a continuous reinvestment cycle for the platform.
Platform Capabilities
Roblox is engineered on a single, robust code base that delivers a seamless gaming experience across desktop, iOS, and Android devices. The platform supports an extensive and dynamic range of gaming genres, demonstrating technical scalability and the ability to handle large volumes of simultaneous users. This technical infrastructure ensures high availability and a consistently engaging user experience, which is critical in the competitive landscape of digital entertainment.
Developer Ecosystem and Innovation
One of the key strengths of Roblox is its developer ecosystem. The company offers a comprehensive suite of development tools, enabling creators to transform imaginative ideas into interactive experiences. This ecosystem allows developers to not only build unique game worlds but also to benefit financially from their creative efforts, thereby establishing a symbiotic relationship between the platform and independent game developers. The open design of the platform encourages continuous innovation and provides a fertile environment for emerging talent.
Market Position and Competitive Landscape
Within the broader digital entertainment and interactive media sectors, Roblox has carved out a unique market position as a hub for both gaming and creative content. By emphasizing user-generated content and fostering an ecosystem that bridges game development with content monetization, Roblox stands apart from traditional gaming companies. Its emphasis on free-to-play dynamics, combined with a scalable, technology-driven platform, allows it to operate in a highly competitive market where both independent developers and established studios seek innovative ways to engage audiences.
Significance in the Industry
Roblox Corp has become synonymous with the evolution of digital experiences. The platform not only revolutionizes how content is created and consumed but also introduces an entirely new approach to game monetization via a virtual currency system. For investors and industry analysts, Roblox offers a compelling case study of how user-generated content, coupled with innovative technological infrastructure, can combine to create a vibrant and self-sustaining digital ecosystem.
Key Features of the Platform
- Empowerment of Creators: Offers comprehensive tools for game development and monetization.
- Scalable Infrastructure: Supports a massive, multi-device user base with high performance and reliability.
- Virtual Economy: Utilizes the Robux currency to drive in-game transactions and developer earnings.
- Diverse Content: Provides a varied range of games and interactive experiences, appealing to all age groups.
- User-Centric Experience: Focuses on fostering creativity and delivering engaging digital content.
Conclusion
The comprehensive approach of Roblox Corp, from its innovative free-to-play model to the robust developer ecosystem and scalable technological infrastructure, underscores its importance in the interactive digital entertainment and gaming sectors. Its detailed focus on user-generated content and monetization flexibility not only supports a vibrant virtual economy but also establishes a strong foundation in an industry defined by rapid innovation and evolving consumer dynamics.
Roblox (NYSE:RBLX) filed a Form 4 on 26 Jun 2025 detailing CEO/Chairman David Baszucki’s insider transactions on 24-25 Jun 2025.
- Option exercises: 240,545 shares exercised at $3.405 (strike set 1/23/2030).
- Sales: 288,654 shares sold at an average ≈ $105.13, generating ≈ $30 million in gross proceeds.
- Gifts/Transfers: 64,162 shares donated or moved from The Freedom Revocable Trust to The Baszucki Family Foundation.
- Transactions executed under a Rule 10b5-1 plan adopted 04 Nov 2024.
- Baszucki’s post-transaction holdings: 211,559 shares directly; 138,044 shares in the Foundation; other trust holdings noted.
No new equity issued—these are secondary-market moves. While the sale is ~$30 m, it represents a small fraction of Baszucki’s multi-million-share stake.
Roblox CEO David Baszucki Files Form 144 for Stock Sale
David Baszucki, Director and Officer of Roblox, has filed a Form 144 indicating plans to sell 139,507 shares of common stock with an aggregate market value of $14.3 million through Morgan Stanley Smith Barney. The shares were acquired through stock option exercises on June 26, 2025.
Notable recent trading activity in the past 3 months includes:
- Multiple 10b5-1 planned sales by Baszucki totaling over 5 million shares worth approximately $400 million
- Additional sales through The Baszucki Family Foundation and various family trusts
- Trading conducted under a 10b5-1 plan adopted on November 4, 2024
The filing indicates Baszucki has certified no knowledge of material adverse non-public information regarding Roblox. Total shares outstanding: 629.9 million.
Roblox Corporation (RBLX) – Form 144 filing dated 06/26/2025
The filing notifies the U.S. SEC of a proposed insider sale under Rule 144. The seller is The Baszucki Family Foundation, an entity related to co-founder & CEO David Baszucki (identified in the form as Director, Officer and 10 % stockholder). The foundation intends to sell 27,901 Class A common shares through Morgan Stanley Smith Barney LLC on or about 06/26/2025 via the NYSE. At the reference market price, the stake is valued at $2.87 million. Roblox reports 629.99 million shares outstanding, so the transaction equals roughly 0.004 % of shares outstanding.
The form also discloses extensive Rule 10b5-1 programmed sales executed during the past three months by David Baszucki, various family trusts and the foundation. Notable examples include a single-day sale of 687,500 shares on 06/05/2025 for $63.43 million and multiple other block sales exceeding 450,000 shares. Although an aggregate total is not provided, the data indicate tens of millions of shares and over $500 million in gross proceeds sold during the period.
The seller certifies that no undisclosed material adverse information is known and states that the 10b5-1 plan governing the trades was adopted on 11/04/2024. No additional financial performance metrics or business updates are included in this filing.
Roblox (RBLX) Form 144 filing reveals significant insider selling activity by CEO David Baszucki and related entities. The filing details a proposed sale of 47,928 shares with an aggregate market value of $5,021,895.84, to be executed through Morgan Stanley Smith Barney LLC.
Over the past 3 months, substantial insider sales have occurred:
- David Baszucki (direct sales and 10b5-1 plans): approximately 4.7 million shares worth over $400 million
- The Baszucki Family Foundation: about 920,000 shares worth approximately $87 million
- 2020 Jan Baszucki Gift Trust: roughly 725,000 shares worth about $69 million
These sales were executed through pre-planned 10b5-1 trading arrangements and direct market transactions. The company has 629,990,658 shares outstanding. The consistent large-scale selling by insiders may warrant investor attention.
Form 144 Notice filed for Roblox Corporation (RBLX) indicates a proposed sale of 38,523 common shares with an aggregate market value of $3,986,745.27. The sale is to be executed through Morgan Stanley Smith Barney LLC on the NYSE, with an approximate sale date of June 24, 2025.
The securities were originally acquired as Founders Shares from the issuer on April 6, 2004. Notable recent trading activity over the past 3 months includes:
- Significant 10b5-1 planned sales by David Brent Baszucki, The Baszucki Family Foundation, and related trusts
- Total sales volume exceeding 6 million shares across all related entities
- Largest single-day transaction was 1,375,002 shares sold on May 5, 2025, worth approximately $99.3 million
This filing represents continued systematic selling under various 10b5-1 trading plans by company insiders and related entities, indicating a structured approach to portfolio diversification.
Roblox Chief Safety Officer Matthew D. Kaufman reported the sale of 6,000 shares of Class A Common Stock at a price of $103.35 per share on June 20, 2025. The transaction was executed under a pre-established Rule 10b5-1 trading plan adopted on November 1, 2024.
Following the transaction, Kaufman retains beneficial ownership of 319,223 shares, which includes Restricted Stock Units (RSUs). Each RSU represents a contingent right to receive one share of Roblox Class A Common Stock.
Key transaction details:
- Transaction value: Approximately $620,100
- Trading plan compliance: Executed under Rule 10b5-1
- Filing timeline: Form 4 filed within required period
- Transaction type: Direct ownership disposition
David Baszucki, President, CEO, Director, and 10% owner of Roblox (RBLX), reported significant insider transactions on June 17, 2025, executed under a Rule 10b5-1 Plan established on November 4, 2024.
Key transactions include:
- Exercised 454,963 stock options at $3.405 per share
- Sold 454,963 shares at an average price of $100.6074
- Gifted 45,496 shares to a charitable organization
- Transferred 90,992 shares from The Freedom Revocable Trust to The Baszucki Family Foundation
- The Foundation subsequently sold 90,992 shares at $100.6074
- Additional sale of 82,719 shares at $100.6074 from the 2020 Jan Baszucki Gift Trust
Following these transactions, Baszucki holds various positions through direct ownership and indirect beneficial ownership through multiple trusts and foundations. The transactions demonstrate significant insider selling at prices around $100 per share.
Form 144 Notice filed by Matthew D Kaufman for proposed sale of 6,000 shares of Roblox Corporation (RBLX) common stock, with an aggregate market value of $620,100. The shares were originally acquired on May 20, 2023, as restricted stock through equity compensation.
Notable recent trading activity by the same seller over the past 3 months:
- Total of 51,021 shares sold between March-June 2025
- Largest single transaction: 15,021 shares on May 20, 2025 ($1,211,483)
- Total gross proceeds from recent sales: $3,796,151
The proposed sale represents a minimal portion (approximately 0.001%) of Roblox's total outstanding shares of 629,990,658. The transaction is planned to be executed through Charles Schwab & Co. on the NYSE, with an approximate sale date of June 20, 2025.
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