Reddit CEO trust exercises options, sells 18K shares
Reddit CEO Steve Huffman exercised 18,000 options and sold 18,000 Class A shares via a trust under a Rule 10b5-1 plan.
Rhea-AI Filing Summary
Reddit, Inc. (RDDT) director, CEO and President Steve Ladd Huffman reported an option exercise and related share sales by The XYZ Revocable Trust on August 31, 2026. The trust exercised 18,000 stock options for Class A Common Stock at an exercise price of $25.29 per share and received 18,000 shares.
On the same date, the trust sold 18,000 Class A shares in several tranches at weighted average prices around $147–$151 per share, pursuant to a Rule 10b5-1 trading plan adopted on May 19, 2025. After the derivative transaction, the trust held 1,045,255 stock options indirectly, and grantor retained annuity trusts associated with Huffman held 68,966, 6,897, and 6,897 Class A shares indirectly.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Exercise and Sale: 18,000 shares ($2.21M approx. pre-tax spread)
Exercise and Sale
9 txns
Insider
Huffman Steve Ladd
Role
CEO & President
Sold
18,000 shs ($2.66M)
Approx. gross sale proceeds
$2.66M
Approx. exercise cost
$455K
Approx. pre-tax spread
$2.21M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (Right to Buy) F7 | 18,000 | $0.00 | $0.00 |
| Exercise | Class A Common Stock F1 | 18,000 | $25.29 | $455K |
| Sale | Class A Common Stock F1, F2 | 10,200 | $147.66 | $1.51M |
| Sale | Class A Common Stock F1, F3 | 7,000 | $148.35 | $1.04M |
| Sale | Class A Common Stock F1, F4 | 700 | $149.59 | $105K |
| Sale | Class A Common Stock F1, F5 | 100 | $151.17 | $15K |
| holding | Class A Common Stock F6 | -- | -- | -- |
| holding | Class A Common Stock F6 | -- | -- | -- |
| holding | Class A Common Stock F6 | -- | -- | -- |
Holdings After Transaction:
Stock Option (Right to Buy) — 1,045,255 contracts (Indirect, By The XYZ Revocable Trust);
Class A Common Stock — 336,432 shares (Indirect, By The XYZ Revocable Trust);
Class A Common Stock — 68,966 shares (Indirect, EVS Trust - I);
Class A Common Stock — 6,897 shares (Indirect, JDI Trust - I);
Class A Common Stock — 6,897 shares (Indirect, MLH Trust - I)
Footnotes (7)
- F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
- F2. The sales were executed in multiple trades at prices ranging from $147.01 to $147.98. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 2 to 4 to this Form 4.
- F3. The sales were executed in multiple trades at prices ranging from $148.01 to $148.94.
- F4. The sales were executed in multiple trades at prices ranging from $149.24 to $150.17.
- F5. The sale was executed in a single trade at a price of $151.17.
- F6. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
- F7. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Key Figures
Options exercised: 18,000 shares
Option exercise price: $25.29 per share
Shares sold: 18,000 shares
+5 more
8 metrics
Options exercised
18,000 shares
Stock options for Class A Common Stock exercised on August 31, 2026
Option exercise price
$25.29 per share
Exercise price for 18,000 stock options converted into Class A Common Stock
Shares sold
18,000 shares
Class A Common Stock sold in multiple tranches on August 31, 2026
Sale price tranche 1 (weighted average)
$147.66 per share
10,200 shares of Class A Common Stock sold by trust
Sale price tranche 2 (weighted average)
$148.35 per share
7,000 shares of Class A Common Stock sold by trust
Sale price tranche 3 (weighted average)
$149.59 per share
700 shares of Class A Common Stock sold by trust
Sale price tranche 4
$151.17 per share
100 shares of Class A Common Stock sold in a single trade
Remaining options in trust
1,045,255 options
Stock options indirectly held by The XYZ Revocable Trust after exercise
Key Terms
Rule 10b5-1 trading plan, grantor retained annuity trust, weighted average sale price, indirect ownership
4 terms
Rule 10b5-1 trading plan regulatory
"transactions were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
grantor retained annuity trust financial
"securities are directly held by a grantor retained annuity trust"
A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.
weighted average sale price financial
"The price reported reflects the weighted average sale price."
indirect ownership financial
"directly held by a grantor retained annuity trust, of which the Reporting Person"
FAQ
What transactions did Reddit (RDDT) CEO Steve Huffman report on August 31, 2026?
He reported that a trust associated with him exercised 18,000 stock options for Class A Common Stock at $25.29 per share and then sold 18,000 shares of Class A Common Stock in multiple tranches on August 31, 2026.
Were Steve Huffman’s Reddit (RDDT) trades made under a Rule 10b5-1 plan?
Yes. A footnote states the reported transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025.
How many Reddit (RDDT) stock options does the trust associated with Steve Huffman hold after these transactions?
After exercising 18,000 options, The XYZ Revocable Trust is reported as holding 1,045,255 stock options indirectly, with an expiration date of December 25, 2033 for that option grant.
Who actually held the Reddit (RDDT) securities involved in Steve Huffman’s Form 4 transactions?
The exercised options and sold shares were held indirectly through The XYZ Revocable Trust, and additional Class A shares are held indirectly through grantor retained annuity trusts of which Huffman is trustee and beneficiary.
AI-generated analysis. How Rhea-AI works. Not financial advice.
