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[Form 4] Reddit, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. (RDDT) – Form 4 insider transaction

Chief Accounting Officer Michelle M. Reynolds sold 3,500 Class A shares on 08/05/2025 under a Rule 10b5-1 plan adopted 03/11/2025. Weighted-average prices for nine separate trades ranged from $197.74 to $207.22, generating an estimated $0.7 million in gross proceeds. Direct beneficial ownership declined from 37,868 to 34,368 shares, a reduction of about 9.2 %.

The preset trading plan mitigates concerns over opportunistic timing, yet continued share disposition by a senior financial executive—particularly the company’s accounting head—can still be viewed as a modestly bearish signal. No derivative transactions or additional material events were disclosed.

Positive

  • Transaction executed under a Rule 10b5-1 plan, lowering concerns about opportunistic timing
  • Officer retains 34,368 shares, maintaining meaningful skin in the game

Negative

  • Senior finance executive reduced holdings by approximately 9 %, a potential bearish sentiment signal
  • No simultaneous insider purchases to counterbalance the selling trend

Insights

TL;DR: Neutral–routine 10b5-1 sale; small but notable stake reduction.

The sale represents roughly 9 % of Reynolds’ holdings and less than 0.1 % of Reddit’s float, limiting market impact. Execution under a pre-arranged Rule 10b5-1 plan suggests the transaction was scheduled, reducing informational value. Volume and dollar value are modest relative to daily trading levels, and the insider retains a meaningful position, indicating continued alignment. I rate the filing neutral.

TL;DR: Slightly negative—finance leader trims stake ahead of unknown catalysts.

While 10b5-1 plans curb abuse, investors still watch cumulative selling by senior financial officers for sentiment clues. The CAO has now sold 3.5 k shares after IPO lock-up expiries, reducing ownership below 35 k. Frequent sales by gatekeepers of financial reporting can heighten perception risk, particularly absent offsetting insider purchases. Impact modest but tilts negative.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Reynolds Michelle Marie

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Accounting Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/05/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/05/2025 S 400(1) D $197.96(2) 37,468 D
Class A Common Stock 08/05/2025 S 571(1) D $199.27(3) 36,897 D
Class A Common Stock 08/05/2025 S 200(1) D $200.45(4) 36,697 D
Class A Common Stock 08/05/2025 S 100(1) D $201.11 36,597 D
Class A Common Stock 08/05/2025 S 700(1) D $203.16(5) 35,897 D
Class A Common Stock 08/05/2025 S 729(1) D $204.13(6) 35,168 D
Class A Common Stock 08/05/2025 S 200(1) D $205.16(7) 34,968 D
Class A Common Stock 08/05/2025 S 500(1) D $206.3(8) 34,468 D
Class A Common Stock 08/05/2025 S 100(1) D $207.22 34,368 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 11, 2025.
2. The sales were executed in multiple trades at prices ranging from $197.74 to $198.52. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (8) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $198.84 to $199.58.
4. The sales were executed in multiple trades at prices ranging from $200.02 to $200.88.
5. The sales were executed in multiple trades at prices ranging from $202.71 to $203.61.
6. The sales were executed in multiple trades at prices ranging from $203.71 to $204.63.
7. The sales were executed in multiple trades at prices ranging from $204.87 to $205.45.
8. The sales were executed in multiple trades at prices ranging from $205.92 to $206.72.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 08/07/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

How many Reddit (RDDT) shares did the CAO sell in the latest Form 4?

Michelle M. Reynolds sold 3,500 Class A shares on 08/05/2025.

What price range were the Reddit shares sold at?

Sales were executed between $197.74 and $207.22 per share.

How many Reddit shares does the CAO still own after the sale?

Reynolds now directly owns 34,368 Class A shares.

Was the insider sale conducted under a 10b5-1 trading plan?

Yes, the sale was made pursuant to a Rule 10b5-1 plan adopted on 03/11/2025.

Does this Form 4 include any derivative transactions?

No, no derivative securities were reported in this filing.
REDDIT INC

NYSE:RDDT

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RDDT Stock Data

39.33B
136.96M
4.65%
88.27%
10.46%
Internet Content & Information
Services-computer Processing & Data Preparation
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United States
SAN FRANCISCO