STOCK TITAN

Reddit (NYSE: RDDT) CEO-linked trust sells 18,000 shares in 10b5-1 trades

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

The XYZ Revocable Trust associated with Reddit CEO & President Steve Huffman exercised options and sold shares of Reddit, Inc. Class A stock. On February 27, 2026, the trust exercised stock options for 18,000 shares at $0.00 per share and sold 18,000 Class A shares in multiple open-market trades under a Rule 10b5-1 trading plan at prices ranging from about $143.30 to $150.45. Following these transactions, the trust held 411,195 Class A shares indirectly.

Positive

  • None.

Negative

  • None.
Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($2.61M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 18,000 $0.00 --
Exercise Class A Common Stock 18,000 $0.00 --
Sale Class A Common Stock 4,901 $143.90 $705K
Sale Class A Common Stock 6,599 $144.69 $955K
Sale Class A Common Stock 4,000 $145.73 $583K
Sale Class A Common Stock 1,000 $147.00 $147K
Sale Class A Common Stock 900 $147.54 $133K
Sale Class A Common Stock 500 $148.76 $74K
Sale Class A Common Stock 100 $150.45 $15K
Holdings After Transaction: Stock Option (Right to Buy) — 1,261,255 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 429,195 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. The sales were executed in multiple trades at prices ranging from $143.30 to $144.29. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (7) to this Form 4. The sales were executed in multiple trades at prices ranging from $144.30 to $145.23. The sales were executed in multiple trades at prices ranging from $145.33 to $146.30. The sales were executed in multiple trades at prices ranging from $146.39 to $147.38. The sales were executed in multiple trades at prices ranging from $147.41 to $148.01. The sales were executed in multiple trades at prices ranging from $148.64 to $148.80. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
02/27/2026
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 02/27/2026 M 18,000 A $0 429,195 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 4,901(1) D $143.9(2) 424,294 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 6,599(1) D $144.69(3) 417,695 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 4,000(1) D $145.73(4) 413,695 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 1,000(1) D $147(5) 412,695 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 900(1) D $147.54(6) 411,795 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 500(1) D $148.76(7) 411,295 I By The XYZ Revocable Trust
Class A Common Stock 02/27/2026 S 100(1) D $150.45 411,195 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $25.29 02/27/2026 M 18,000 (8) 12/25/2033 Class A Common Stock 18,000 $0 1,261,255 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $143.30 to $144.29. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (7) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $144.30 to $145.23.
4. The sales were executed in multiple trades at prices ranging from $145.33 to $146.30.
5. The sales were executed in multiple trades at prices ranging from $146.39 to $147.38.
6. The sales were executed in multiple trades at prices ranging from $147.41 to $148.01.
7. The sales were executed in multiple trades at prices ranging from $148.64 to $148.80.
8. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 03/03/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What insider transactions did Reddit (RDDT) report for Steve Huffman on February 27, 2026?

Reddit reported that The XYZ Revocable Trust, associated with CEO Steve Huffman, exercised options for 18,000 shares and sold 18,000 Class A shares on February 27, 2026, in multiple open-market trades executed under a pre-arranged Rule 10b5-1 trading plan.

How many Reddit (RDDT) shares did Steve Huffman’s trust sell and at what prices?

The XYZ Revocable Trust sold 18,000 Reddit Class A shares in several trades. Footnotes state sale price ranges from about $143.30 up to $150.45 per share, with certain trades reported at weighted average prices within narrower dollar ranges on February 27, 2026.

Were Steve Huffman’s Reddit (RDDT) share sales made under a Rule 10b5-1 plan?

Yes. A footnote explains that the reported Reddit Class A share sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025, providing a pre-established framework for executing these transactions on February 27, 2026.

What options did Steve Huffman’s trust exercise in Reddit (RDDT) on February 27, 2026?

The XYZ Revocable Trust exercised a stock option covering 18,000 Reddit shares at a reported exercise price of $0.00 per share. A footnote notes the option vests over five years on each quarterly anniversary of December 25, 2023, subject to continued service.

How many Reddit (RDDT) shares does Steve Huffman’s trust hold after these transactions?

After the February 27, 2026 transactions, The XYZ Revocable Trust is reported as holding 411,195 Reddit Class A common shares indirectly. This figure reflects the position following the 18,000-share option exercise and subsequent open-market sales totaling 18,000 shares.

Who is reported as the owner of the Reddit (RDDT) shares involved in this Form 4?

The Form 4 states that the Reddit Class A shares and stock options involved are held indirectly "By The XYZ Revocable Trust." Steve Huffman, Reddit’s CEO and President, is the reporting person, but ownership is described through this revocable trust entity.