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  4. [Form 4] Reddit, Inc. Insider Trading Activity

RDDT insider files Form 4 with option exercise and stock sales

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. (RDDT) insider activity: A reporting person who is a Director, 10% Owner, and the CEO & President filed a Form 4. On 11/04/2025, they exercised 18,000 stock options (exercise price $25.29) and reported multiple open‑market sales executed under a Rule 10b5‑1 trading plan adopted on May 19, 2025.

Sales were completed in tranches, including weighted‑average prices of $188.04, $188.98, $190.07, and $191.16 on 11/04/2025, and $192.36, $194.22, $194.99, $196.19, $197.32, and $198.42 on 10/30/2025.

Following these transactions, the filing shows 494,104 shares of Class A common stock beneficially owned indirectly by The XYZ Revocable Trust. Derivative holdings reported include 1,405,255 stock options remaining indirectly held. The option referenced vests over five years on each quarterly anniversary of December 25, 2023.

Positive

  • None.

Negative

  • None.

Insights

Routine Form 4: option exercise and planned sales under 10b5‑1.

The filing reports an option exercise of 18,000 shares at an exercise price of $25.29, followed by multiple open‑market sales at weighted‑average prices ranging roughly from $188.04 to $198.42. The transactions are tied to a Rule 10b5‑1 trading plan adopted on May 19, 2025, indicating pre‑scheduled execution.

Post‑transaction beneficial ownership is 494,104 Class A shares held indirectly by The XYZ Revocable Trust, and derivative holdings list 1,405,255 stock options indirectly held. The option vests quarterly over five years from December 25, 2023, aligning with standard executive equity structures.

As a routine insider trading disclosure without operational changes or guidance, this is typically neutral for valuation. Actual market impact depends on trading volumes and investor interpretation of insider activity.

Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($3.43M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 18,000 $0.00 --
Exercise Class A Common Stock 18,000 $0.00 --
Sale Class A Common Stock 4,333 $188.04 $815K
Sale Class A Common Stock 3,873 $188.98 $732K
Sale Class A Common Stock 3,205 $190.07 $609K
Sale Class A Common Stock 2,500 $191.16 $478K
Sale Class A Common Stock 486 $192.36 $93K
Sale Class A Common Stock 1,100 $194.22 $214K
Sale Class A Common Stock 1,603 $194.99 $313K
Sale Class A Common Stock 400 $196.19 $78K
Sale Class A Common Stock 300 $197.32 $59K
Sale Class A Common Stock 200 $198.42 $40K
Holdings After Transaction: Stock Option (Right to Buy) — 1,405,255 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 512,104 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025. The sales were executed in multiple trades at prices ranging from $187.53 to $188.49. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4. The sales were executed in multiple trades at prices ranging from $188.57 to $189.54. The sales were executed in multiple trades at prices ranging from $189.61 to $190.58. The sales were executed in multiple trades at prices ranging from $190.64 to $191.61. The sales were executed in multiple trades at prices ranging from $191.86 to $192.69. The sales were executed in multiple trades at prices ranging from $193.65 to $194.53. The sales were executed in multiple trades at prices ranging from $194.71 to $195.43. The sales were executed in multiple trades at prices ranging from $195.98 to $196.61. The sales were executed in multiple trades at prices ranging from $197.17 to $197.59. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd
(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
10/30/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/04/2025 M 18,000 A $0 512,104 I By The XYZ Revocable Trust
Class A Common Stock 11/04/2025 S 4,333(1) D $188.04(2) 507,771 I By The XYZ Revocable Trust
Class A Common Stock 11/04/2025 S 3,873(1) D $188.98(3) 503,898 I By The XYZ Revocable Trust
Class A Common Stock 11/04/2025 S 3,205(1) D $190.07(4) 500,693 I By The XYZ Revocable Trust
Class A Common Stock 11/04/2025 S 2,500(1) D $191.16(5) 498,193 I By The XYZ Revocable Trust
Class A Common Stock 10/30/2025 S 486(1) D $192.36(6) 497,707 I By The XYZ Revocable Trust
Class A Common Stock 10/30/2025 S 1,100(1) D $194.22(7) 496,607 I By The XYZ Revocable Trust
Class A Common Stock 10/30/2025 S 1,603(1) D $194.99(8) 495,004 I By The XYZ Revocable Trust
Class A Common Stock 10/30/2025 S 400(1) D $196.19(9) 494,604 I By The XYZ Revocable Trust
Class A Common Stock 10/30/2025 S 300(1) D $197.32(10) 494,304 I By The XYZ Revocable Trust
Class A Common Stock 10/30/2025 S 200(1) D $198.42 494,104 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $25.29 11/04/2025 M 18,000 (11) 12/25/2033 Class A Common Stock 18,000 $0 1,405,255 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $187.53 to $188.49. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (10) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $188.57 to $189.54.
4. The sales were executed in multiple trades at prices ranging from $189.61 to $190.58.
5. The sales were executed in multiple trades at prices ranging from $190.64 to $191.61.
6. The sales were executed in multiple trades at prices ranging from $191.86 to $192.69.
7. The sales were executed in multiple trades at prices ranging from $193.65 to $194.53.
8. The sales were executed in multiple trades at prices ranging from $194.71 to $195.43.
9. The sales were executed in multiple trades at prices ranging from $195.98 to $196.61.
10. The sales were executed in multiple trades at prices ranging from $197.17 to $197.59.
11. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 11/06/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

What did Reddit (RDDT) report in this Form 4?

A Director, 10% Owner, and the CEO & President exercised 18,000 options and executed multiple open‑market sales under a Rule 10b5‑1 plan.

How many Reddit (RDDT) shares are beneficially owned after the transactions?

The filing shows 494,104 Class A shares beneficially owned indirectly by The XYZ Revocable Trust.

At what prices were Reddit (RDDT) shares sold?

Weighted‑average sale prices included $188.04, $188.98, $190.07, $191.16 (11/04/2025) and $192.36 to $198.42 (10/30/2025).

Was the trading under a Rule 10b5-1 plan for Reddit (RDDT)?

Yes. Sales were effected pursuant to a Rule 10b5‑1 trading plan adopted on May 19, 2025.

What was the exercise price of the Reddit (RDDT) options?

The stock option had an exercise price of $25.29 per share.

How many Reddit (RDDT) derivative securities remain held?

The filing lists 1,405,255 stock options beneficially owned indirectly following the transactions.

What is the vesting schedule noted for the Reddit (RDDT) option?

It vests over five years on each quarterly anniversary of December 25, 2023, subject to continued service.