Reddit CEO Huffman sells 18,000 shares, exercises options

Rhea-AI Filing Summary

Reddit, Inc. CEO & President Steve Huffman, reporting through The XYZ Revocable Trust, exercised stock options for 18,000 Class A shares at $25.29 per share on July 15, 2026 and sold 18,000 shares in 12 trades at prices from $190.68 to $205.69, pursuant to a Rule 10b5-1 trading plan adopted on May 19, 2025. Following these transactions, the trust held 373,814 Class A shares and 1,099,255 stock options indirectly for Huffman.

Insider Trade Summary 10b5-1

Exercise and Sale: 18,000 shares ($3.11M approx. pre-tax spread)

Exercise and Sale 17 txns

Insider Huffman Steve Ladd

Role CEO & President

Sold 18,000 shs ($3.56M)

Approx. gross sale proceeds $3.56M

Approx. exercise cost $455K

Approx. pre-tax spread $3.11M

Type	Security	Shares	Price	Value
Exercise	Stock Option (Right to Buy) F15	18,000	$0.00	$0.00
Exercise	Class A Common Stock F1	18,000	$25.29	$455K
Sale	Class A Common Stock F1, F2	100	$190.68	$19K
Sale	Class A Common Stock F1, F3	300	$192.18	$58K
Sale	Class A Common Stock F1, F4	600	$194.19	$117K
Sale	Class A Common Stock F1, F5	2,600	$195.34	$508K
Sale	Class A Common Stock F1, F6	2,490	$196.46	$489K
Sale	Class A Common Stock F1, F7	1,981	$197.58	$391K
Sale	Class A Common Stock F1, F8	5,046	$198.27	$1.00M
Sale	Class A Common Stock F1, F9	1,883	$199.44	$376K
Sale	Class A Common Stock F1, F10	1,600	$200.47	$321K
Sale	Class A Common Stock F1, F11	900	$201.31	$181K
Sale	Class A Common Stock F1, F12	300	$202.25	$61K
Sale	Class A Common Stock F1, F13	200	$205.69	$41K
holding	Class A Common Stock F14	--	--	--
holding	Class A Common Stock F14	--	--	--
holding	Class A Common Stock F14	--	--	--

Holdings After Transaction: Stock Option (Right to Buy) — 1,099,255 contracts (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 373,814 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 68,966 shares (Indirect, EVS Trust - I); Class A Common Stock — 6,897 shares (Indirect, MLH Trust - I); Class A Common Stock — 6,897 shares (Indirect, JDI Trust - I)

Footnotes (15)

1. F1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. F2. The sale was executed in a single trade at a price of $190.68.
3. F3. The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4.
4. F4. The sales were executed in multiple trades at prices ranging from $193.79 to $194.65.
5. F5. The sales were executed in multiple trades at prices ranging from $194.84 to $195.78.
6. F6. The sales were executed in multiple trades at prices ranging from $195.96 to $196.95.
7. F7. The sales were executed in multiple trades at prices ranging from $196.98 to $197.96.
8. F8. The sales were executed in multiple trades at prices ranging from $197.99 to $198.97.
9. F9. The sales were executed in multiple trades at prices ranging from $199.00 to $199.98.
10. F10. The sales were executed in multiple trades at prices ranging from $200.05 to $200.99.
11. F11. The sales were executed in multiple trades at prices ranging from $201.06 to $201.65.
12. F12. The sales were executed in multiple trades at prices ranging from $202.23 to $202.27.
13. F13. The sale was executed in a single trade at a price of $205.69.
14. F14. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.
15. F15. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Key Figures

Shares sold: 18,000 shares of Class A Common Stock Sale price range: $190.68–$205.69 per share Options exercised: 18,000 options at $25.29 per share +5 more

8 metrics

Shares sold 18,000 shares of Class A Common Stock Aggregate across 12 sale transactions on July 15, 2026 by The XYZ Revocable Trust

Sale price range $190.68–$205.69 per share Lowest and highest per-share sale prices disclosed in footnotes F2 and F13

Options exercised 18,000 options at $25.29 per share Stock Option (Right to Buy) for Reddit Class A Common Stock exercised on July 15, 2026

Shares held after transactions 391,814 Class A shares Indirectly held by The XYZ Revocable Trust following the reported transactions

Options remaining after exercise 1,099,255 stock options Stock Option (Right to Buy) position remaining after exercising 18,000 options

JDI Trust holdings 6,897 Class A shares Indirect holdings in a grantor retained annuity trust for Steve Huffman

MLH Trust holdings 6,897 Class A shares Indirect holdings in a second grantor retained annuity trust for Steve Huffman

EVS Trust holdings 68,966 Class A shares Indirect holdings in a third grantor retained annuity trust for Steve Huffman

Key Terms

Rule 10b5-1 trading plan, grantor retained annuity trust, weighted average sale price, Stock Option (Right to Buy), +1 more

5 terms

Rule 10b5-1 trading plan financial

"transactions were effected pursuant to a Rule 10b5-1 trading plan adopted"

A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.

grantor retained annuity trust financial

"securities are directly held by a grantor retained annuity trust"

A grantor retained annuity trust (GRAT) is an estate-planning tool where the person who creates the trust transfers assets into it but receives fixed cash payments (an annuity) from the trust for a set number of years; whatever remains after that term passes to designated beneficiaries. It matters to investors because it can shift future appreciation of assets out of the creator’s taxable estate—like putting an asset into a timed vending machine that pays you fixed amounts while any extra value that grows inside the machine goes to heirs with reduced gift or estate tax consequences.

weighted average sale price financial

"price reported reflects the weighted average sale price"

Stock Option (Right to Buy) financial

"security_title: Stock Option (Right to Buy)"

indirect ownership financial

"ownership_type is indirect and nature_of_ownership references trusts"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did Reddit (RDDT) CEO Steve Huffman report in this Form 4?

Steve Huffman reported that a trust exercised 18,000 Reddit Class A stock options at $25.29 per share and sold 18,000 Class A shares on July 15, 2026, with all transactions executed under a pre-arranged Rule 10b5-1 trading plan.

How many Reddit (RDDT) shares did Steve Huffman’s trust sell, and at what prices?

The XYZ Revocable Trust sold 18,000 Reddit Class A shares in 12 transactions on July 15, 2026. Sale prices ranged from about $190.68 to $205.69 per share, including single-price trades and multiple trades within disclosed price ranges.

Were Steve Huffman’s Reddit (RDDT) share transactions made under a Rule 10b5-1 plan?

Yes. A footnote states all transactions were effected pursuant to a Rule 10b5-1 trading plan adopted by Steve Huffman on May 19, 2025. This indicates the sales and option exercise followed a pre-established schedule rather than discretionary same-day decisions.

What stock options did Steve Huffman exercise in this Reddit (RDDT) filing?

The filing shows exercise of a Stock Option (Right to Buy) covering 18,000 Reddit Class A shares at an exercise price of $25.29 per share. The option expires on December 25, 2033 and vests quarterly over five years from December 25, 2023.

How many Reddit (RDDT) shares does Steve Huffman’s trust hold after these transactions?

After the reported option exercise and share sales, The XYZ Revocable Trust held 391,814 Reddit Class A Common shares indirectly for Steve Huffman. Additional indirect holdings also exist through separate grantor retained annuity trusts reported in the same Form 4.

How many Reddit (RDDT) options remain after Steve Huffman’s exercise?

Following the exercise of 18,000 options, the Stock Option (Right to Buy) position shows 1,099,255 options remaining indirectly held by The XYZ Revocable Trust. These options relate to Reddit Class A Common Stock and share the same $25.29 exercise price and 2033 expiration.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Accepted by SEC EDGAR 07/17/2026 - 07:12 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

X

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Huffman Steve Ladd

(Last) (First) (Middle)

C/O REDDIT, INC.

303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)

SAN FRANCISCO CALIFORNIA 94107

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director	X	10% Owner
X	Officer (give title below)		Other (specify below)
	CEO & President

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
07/15/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	07/15/2026		M(1)		18,000	A	$25.29	391,814	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		100	D	$190.68(2)	391,714	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		300	D	$192.18(3)	391,414	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		600	D	$194.19(4)	390,814	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		2,600	D	$195.34(5)	388,214	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		2,490	D	$196.46(6)	385,724	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		1,981	D	$197.58(7)	383,743	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		5,046	D	$198.27(8)	378,697	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		1,883	D	$199.44(9)	376,814	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		1,600	D	$200.47(10)	375,214	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		900	D	$201.31(11)	374,314	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		300	D	$202.25(12)	374,014	I	By The XYZ Revocable Trust
Class A Common Stock	07/15/2026		S(1)		200	D	$205.69(13)	373,814	I	By The XYZ Revocable Trust
Class A Common Stock								68,966	I	EVS Trust - I(14)
Class A Common Stock								6,897	I	MLH Trust - I(14)
Class A Common Stock								6,897	I	JDI Trust - I(14)

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares
Stock Option (Right to Buy)	$25.29	07/15/2026		M			18,000	(15)	12/25/2033	Class A Common Stock	18,000	$0	1,099,255	I	By The XYZ Revocable Trust

Explanation of Responses:

1. The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.

2. The sale was executed in a single trade at a price of $190.68.

3. The sales were executed in multiple trades at prices ranging from $191.94 to $192.42. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes 3 to 12 to this Form 4.

4. The sales were executed in multiple trades at prices ranging from $193.79 to $194.65.

5. The sales were executed in multiple trades at prices ranging from $194.84 to $195.78.

6. The sales were executed in multiple trades at prices ranging from $195.96 to $196.95.

7. The sales were executed in multiple trades at prices ranging from $196.98 to $197.96.

8. The sales were executed in multiple trades at prices ranging from $197.99 to $198.97.

9. The sales were executed in multiple trades at prices ranging from $199.00 to $199.98.

10. The sales were executed in multiple trades at prices ranging from $200.05 to $200.99.

11. The sales were executed in multiple trades at prices ranging from $201.06 to $201.65.

12. The sales were executed in multiple trades at prices ranging from $202.23 to $202.27.

13. The sale was executed in a single trade at a price of $205.69.

14. The securities are directly held by a grantor retained annuity trust, of which the Reporting Person is sole trustee and beneficiary.

15. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

Remarks:

	/s/ Julie Rogers, Attorney-in-Fact	07/17/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)