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[Form 4] Reddit, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. (RDDT) Chief Financial Officer Andrew Vollero reported open-market sales of Class A common stock executed on 09/02/2025 under a Rule 10b5-1 trading plan adopted June 3, 2025. The Form 4 lists eight sale transactions totaling 30,000 shares disposed of in tranches, with reported weighted-average prices for each tranche ranging from $214.59 to $222.45 as shown on the form. Following the reported transactions, the filing shows the CFO's direct beneficial ownership at 284,168 shares. The filing was signed by an attorney-in-fact on behalf of the reporting person.

Positive

  • Transactions executed under Rule 10b5-1, indicating pre-established trading plan and reduced likelihood of opportunistic timing
  • Detailed footnote disclosure on price ranges and an offer to provide transaction-level breakdowns upon request enhances transparency
  • Timely Form 4 filing with signature by attorney-in-fact, meeting reporting obligations

Negative

  • Total of 30,000 Class A shares sold by the CFO on 09/02/2025, reducing direct beneficial ownership to 284,168 shares
  • Sales executed across multiple price ranges, which may reflect partial divestiture over intraday trades rather than a single price point

Insights

TL;DR: Insider sold 30,000 shares under a pre-established 10b5-1 plan; disclosure is routine and limits informational asymmetry.

The transactions were executed pursuant to a Rule 10b5-1 plan, indicating pre-planned sales rather than ad hoc trades. The Form 4 provides tranche-level weighted-average prices for each sale and the resulting direct ownership of 284,168 Class A shares. For investors this is a transparent disclosure of insider liquidity; the filing does not include any forward-looking statements or operational metrics.

TL;DR: Form 4 shows compliant insider reporting and use of a 10b5-1 plan, with full footnote disclosure on trade price ranges.

The reporting person identified the transactions as effected under a 10b5-1 trading plan adopted June 3, 2025, and the form includes detailed footnotes describing price ranges and a commitment to provide transaction-level breakdowns on request. The signature was provided by an attorney-in-fact, consistent with permitted filing procedures. No amendments or additional conditions are stated.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Vollero Andrew

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Financial Officer
3. Date of Earliest Transaction (Month/Day/Year)
09/02/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 09/02/2025 S 3,251(1) D $214.59(2) 310,917 D
Class A Common Stock 09/02/2025 S 2,100(1) D $215.72(3) 308,817 D
Class A Common Stock 09/02/2025 S 5,072(1) D $216.99(4) 303,745 D
Class A Common Stock 09/02/2025 S 7,035(1) D $218.05(5) 296,710 D
Class A Common Stock 09/02/2025 S 5,724(1) D $219.02(6) 290,986 D
Class A Common Stock 09/02/2025 S 4,151(1) D $220.05(7) 286,835 D
Class A Common Stock 09/02/2025 S 2,267(1) D $221.12(8) 284,568 D
Class A Common Stock 09/02/2025 S 400(1) D $222.45(9) 284,168 D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on June 3, 2025.
2. The sales were executed in multiple trades at prices ranging from $214.15 to $215.12. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (9) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $215.33 to $216.25.
4. The sales were executed in multiple trades at prices ranging from $216.51 to $217.50.
5. The sales were executed in multiple trades at prices ranging from $217.53 to $218.50.
6. The sales were executed in multiple trades at prices ranging from $218.53 to $219.52.
7. The sales were executed in multiple trades at prices ranging from $219.57 to $220.53.
8. The sales were executed in multiple trades at prices ranging from $220.67 to $221.48.
9. The sales were executed in multiple trades at prices ranging from $222.33 to $222.52.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 09/04/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Andrew Vollero (RDDT) report on Form 4?

The filing reports that Andrew Vollero sold 30,000 Class A shares on 09/02/2025 under a Rule 10b5-1 trading plan; his direct ownership after the sales is 284,168 shares.

Were the sales executed under a 10b5-1 plan for RDDT insider trades?

Yes. The Form 4 states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on June 3, 2025.

How many separate sale transactions were reported on the Form 4 for RDDT?

Eight separate sale entries are reported on the form, with individual tranche weighted-average prices shown for each transaction.

What price information is disclosed in the Form 4 for these RDDT sales?

The filing provides weighted-average prices for each tranche ranging from approximately $214.59 to $222.45, and footnotes list the trade price ranges for each tranche.

Who signed the Form 4 for the reporting person?

The Form 4 was signed on behalf of the reporting person by Julie Rogers, Attorney-in-Fact on 09/04/2025.
REDDIT INC

NYSE:RDDT

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39.33B
136.96M
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10.46%
Internet Content & Information
Services-computer Processing & Data Preparation
Link
United States
SAN FRANCISCO