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Reddit's Huffman Cashes Out Millions While Stock Trades Near All-Time Highs

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
4

Rhea-AI Filing Summary

Steve Huffman, CEO, President, Director, and 10% owner of Reddit (RDDT), executed significant stock transactions on June 16, 2025, through The XYZ Revocable Trust according to a pre-established Rule 10b5-1 trading plan from May 21, 2024.

Key transactions include:

  • Exercised 110,409 stock options at $1.93 per share
  • Converted 110,409 Class B shares to Class A shares
  • Sold a total of 124,409 Class A shares in multiple trades at prices ranging from $122.02 to $126.57

Following these transactions, Huffman's indirect beneficial ownership through the trust stands at 546,133 Class A shares and 3,549,662 Class B shares. The Class B shares are convertible to Class A shares on a one-to-one basis at any time. These transactions demonstrate significant insider selling activity while maintaining substantial ownership position in Reddit.

Positive

  • None.

Negative

  • CEO Steve Huffman sold a total of 124,409 shares worth approximately $15.4M through a pre-planned 10b5-1 trading plan, with sales prices ranging from $122.02 to $126.57
  • The sales represent approximately 18.5% of his indirect holdings through The XYZ Revocable Trust, reducing his position from 670,542 to 546,133 shares
Insider Huffman Steve Ladd
Role CEO & President
Sold 124,409 shs ($15.48M)
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 110,409 $0.00 --
Exercise Class B Common Stock 110,409 $0.00 --
Conversion Class B Common Stock 110,409 $0.00 --
Sale Class A Common Stock 2,400 $122.64 $294K
Sale Class A Common Stock 4,129 $123.78 $511K
Sale Class A Common Stock 3,000 $124.72 $374K
Sale Class A Common Stock 3,971 $125.78 $499K
Sale Class A Common Stock 500 $126.38 $63K
Conversion Class A Common Stock 110,409 $0.00 --
Sale Class A Common Stock 15,976 $122.59 $1.96M
Sale Class A Common Stock 28,570 $123.62 $3.53M
Sale Class A Common Stock 26,249 $124.52 $3.27M
Sale Class A Common Stock 29,972 $125.63 $3.77M
Sale Class A Common Stock 9,642 $126.19 $1.22M
Holdings After Transaction: Stock Option (Right to Buy) — 86,751 shares (Indirect, By The XYZ Revocable Trust); Class B Common Stock — 3,660,071 shares (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 557,733 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (1)
  1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024. The sales were executed in multiple trades at prices ranging from $122.23 to $123.21. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (16) to this Form 4. The sales were executed in multiple trades at prices ranging from $123.25 to $124.21. The sales were executed in multiple trades at prices ranging from $124.25 to $125.09. The sales were executed in multiple trades at prices ranging from $125.29 to $126.26. The sales were executed in multiple trades at prices ranging from $126.29 to $126.57. The sales were executed in multiple trades at prices ranging from $122.02 to $123.01. The sales were executed in multiple trades at prices ranging from $123.02 to $124.01. The sales were executed in multiple trades at prices ranging from $124.02 to $125.01. The sales were executed in multiple trades at prices ranging from $125.03 to $126.02. The sales were executed in multiple trades at prices ranging from $126.03 to $126.54. The stock option is fully vested and currently exercisable. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.
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Form 4 Insider Transactions: What Each Field Means →
SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd
(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
06/16/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 06/16/2025 S 2,400(1) D $122.64(2) 557,733 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 4,129(1) D $123.78(3) 553,604 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 3,000(1) D $124.72(4) 550,604 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 3,971(1) D $125.78(5) 546,633 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 500(1) D $126.38(6) 546,133 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 C 110,409 A $0 656,542 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 15,976(1) D $122.59(7) 640,566 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 28,570(1) D $123.62(8) 611,996 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 26,249(1) D $124.52(9) 585,747 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 29,972(1) D $125.63(10) 555,775 I By The XYZ Revocable Trust
Class A Common Stock 06/16/2025 S 9,642(1) D $126.19(11) 546,133 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $1.93 06/16/2025 M 110,409 (12) 07/09/2025 Class B Common Stock 110,409 $0 86,751 I By The XYZ Revocable Trust
Class B Common Stock (13) 06/16/2025 M 110,409 (13) (13) Class A Common Stock 110,409 $0 3,660,071 I By The XYZ Revocable Trust
Class B Common Stock (13) 06/16/2025 C 110,409 (13) (13) Class A Common Stock 110,409 $0 3,549,662 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.
2. The sales were executed in multiple trades at prices ranging from $122.23 to $123.21. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (16) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $123.25 to $124.21.
4. The sales were executed in multiple trades at prices ranging from $124.25 to $125.09.
5. The sales were executed in multiple trades at prices ranging from $125.29 to $126.26.
6. The sales were executed in multiple trades at prices ranging from $126.29 to $126.57.
7. The sales were executed in multiple trades at prices ranging from $122.02 to $123.01.
8. The sales were executed in multiple trades at prices ranging from $123.02 to $124.01.
9. The sales were executed in multiple trades at prices ranging from $124.02 to $125.01.
10. The sales were executed in multiple trades at prices ranging from $125.03 to $126.02.
11. The sales were executed in multiple trades at prices ranging from $126.03 to $126.54.
12. The stock option is fully vested and currently exercisable.
13. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 06/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

FAQ

How many RDDT shares did CEO Steve Huffman sell on June 16, 2025?

CEO Steve Huffman sold a total of 124,409 shares of Class A Common Stock in multiple transactions on June 16, 2025, at prices ranging from approximately $122 to $126 per share. The sales were executed through The XYZ Revocable Trust according to a pre-established Rule 10b5-1 trading plan.

What was the price range of RDDT stock sales by CEO Huffman on June 16, 2025?

The sales were executed at prices ranging from $122.02 to $126.57 per share, with different blocks of shares sold at weighted average prices including $122.64, $123.78, $124.72, $125.78, and $126.38.

How many RDDT shares does Steve Huffman still own after the June 16, 2025 transactions?

After the reported transactions, Steve Huffman beneficially owns 546,133 shares of Class A Common Stock and 3,549,662 shares of Class B Common Stock through The XYZ Revocable Trust. The Class B shares are convertible to Class A shares on a one-to-one basis at any time.

Was RDDT CEO Huffman's stock sale planned in advance?

Yes, the sales were executed pursuant to a Rule 10b5-1 trading plan that was adopted by Steve Huffman on May 21, 2024, approximately 13 months before the transactions took place. This type of plan is commonly used by insiders to avoid allegations of insider trading.

What positions does Steve Huffman hold at Reddit (RDDT)?

According to the Form 4 filing, Steve Huffman serves as CEO & President of Reddit (RDDT). He is also a Director and a 10% Owner of the company, holding multiple leadership roles.