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[Form 4] Reddit, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Steve L. Huffman, Reddit CEO and director, reported multiple transactions on Form 4 dated 08/14–08/15/2025 executed under a Rule 10b5-1 plan. The filing shows an initial disposition of 8,146 Class A shares on 08/14/2025 and a reported acquisition of 14,000 Class A shares on 08/15/2025, followed by a sequence of sales on 08/15/2025 at weighted average prices ranging from $236.20 to $247.66 per share.

After the listed transactions the reporting person beneficially owns 531,485 Class A shares (indirectly, via The XYZ Revocable Trust). The filing also reports acquisition of 14,000 Class B shares (convertible one-for-one into Class A) and shows 3,586,915 Class A shares beneficially owned following the derivative transaction, noted as held indirectly by The XYZ Revocable Trust. The sales were executed in multiple trades and the filer agrees to provide detailed per-trade amounts on request.

Positive

  • Transactions executed under a Rule 10b5-1 trading plan, indicating pre-established compliance procedures
  • Filing discloses detailed price ranges and agrees to provide per-trade details to SEC staff, issuer, or security holders
  • Continued significant indirect ownership reported: 531,485 Class A shares and large Class A equivalent from derivatives (3,586,915) via The XYZ Revocable Trust

Negative

  • Insider sales occurred over 08/14–08/15/2025, which may be viewed unfavorably by some investors
  • Multiple sell transactions at progressively higher price bands reduced reported indirect Class A holdings from interim levels shown in the table

Insights

TL;DR: Insider sales followed a pre-established 10b5-1 plan, preserving compliance but reducing indirect Class A holdings reported.

The filings explicitly state sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 21, 2024, which provides an affirmative defense against insider trading allegations when conditions are met. The report shows multiple block sales at escalating average prices and a net reported indirect beneficial ownership of 531,485 Class A shares after transactions. The presence of sizable derivative positions and convertible Class B shares suggests a layered ownership structure held via The XYZ Revocable Trust; governance reviewers will note the use of an attorney-in-fact signature and the clear disclosure of per-trade price ranges.

TL;DR: Multiple executed sales under a 10b5-1 plan were disclosed with detailed price ranges, leaving material indirect holdings intact.

The Form 4 lists disposals and an acquisition across 08/14–08/15/2025 with weighted average sale prices reported within specified ranges from about $236.20 to $247.66. The filing documents both direct transaction activity and indirect beneficial ownership via The XYZ Revocable Trust, including a reported 3,586,915 Class A equivalent position following a derivative transaction and 14,000 Class B shares convertible one-for-one. For investors and analysts, the clear labeling of 10b5-1 plan trades and the commitment to provide per-trade sale details on request enhances transparency.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
08/14/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/14/2025 G 8,146 D $0 531,485 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 C 14,000 A $0 545,485 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 400(1) D $236.69(2) 545,085 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 500(1) D $237.86(3) 544,585 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 400(1) D $239.38(4) 544,185 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 200(1) D $240.61(5) 543,985 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 600(1) D $241.63(6) 543,385 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 600(1) D $242.76(7) 542,785 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 1,905(1) D $244.54(8) 540,880 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 4,011(1) D $245.51(9) 536,869 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 4,744(1) D $246.35(10) 532,125 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 540(1) D $247.38(11) 531,585 I By The XYZ Revocable Trust
Class A Common Stock 08/15/2025 S 100(1) D $247.91 531,485 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Class B Common Stock (12) 08/15/2025 C 14,000 (12) (12) Class A Common Stock 14,000 $0 3,586,915 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 21, 2024.
2. The sales were executed in multiple trades at prices ranging from $236.20 to $236.90. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (11) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $237.31 to $238.20.
4. The sales were executed in multiple trades at prices ranging from $238.92 to $239.74.
5. The sales were executed in multiple trades at prices ranging from $240.16 to $241.05.
6. The sales were executed in multiple trades at prices ranging from $241.32 to $242.00.
7. The sales were executed in multiple trades at prices ranging from $242.58 to $243.03.
8. The sales were executed in multiple trades at prices ranging from $243.89 to $244.88.
9. The sales were executed in multiple trades at prices ranging from $244.90 to $245.89
10. The sales were executed in multiple trades at prices ranging from $245.91 to $246.90.
11. The sales were executed in multiple trades at prices ranging from $246.91 to $247.66.
12. The Class B Common Stock is convertible at any time at the option of the holder into the Issuer's Class A Common Stock on a one-to-one basis.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 08/18/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Reddit CEO Steve Huffman report on Form 4 (RDDT)?

He reported multiple transactions on 08/14–08/15/2025, including dispositions and an acquisition, executed under a Rule 10b5-1 plan.

How many Class A shares does Steve Huffman beneficially own after these transactions?

The Form 4 reports 531,485 Class A shares beneficially owned indirectly via The XYZ Revocable Trust following the transactions.

Were the sales part of a pre-established trading plan?

Yes. The sales were effected pursuant to a 10b5-1 trading plan adopted May 21, 2024, as stated in the filing.

What price ranges were the shares sold at?

The filing discloses sales executed in multiple trades with price ranges from approximately $236.20 to $247.66, reported as weighted averages per group.

Does the filing show any derivative or convertible holdings?

Yes. The Form 4 reports acquisition of 14,000 Class B shares (convertible one-for-one into Class A) and lists 3,586,915 Class A as beneficially owned following a derivative transaction.

Who signed the Form 4 and when?

The Form 4 is signed by /s/ Julie Rogers, Attorney-in-Fact on 08/18/2025.
REDDIT INC

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