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  4. [Form 4] Reddit, Inc. Insider Trading Activity

Reddit CEO exercises 18,000 options and sells RDDT shares

Reddit, Inc. CEO, President, director and 10% owner Ryan O. Cohen, through The XYZ Revocable Trust, reported an option exercise and related share sales.

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Reddit, Inc. CEO, President, director and 10% owner Ryan O. Cohen, through The XYZ Revocable Trust, reported an option exercise and related share sales. On 11/28/2025, the trust acquired 18,000 shares of Class A common stock at a reported price of $0 in connection with the exercise of a stock option with a $25.29 exercise price, increasing the trust’s beneficial holdings to 466,576 shares.

On the same date, the trust executed a series of open-market sales under a Rule 10b5-1 trading plan adopted on May 19, 2025, at weighted average prices generally between about $207 and $218 per share, in blocks including 1,000, 1,800, 7,421 and 4,569 shares. After these sales, the trust beneficially owned 448,576 shares of Reddit Class A common stock.

Positive

  • None.

Negative

  • None.
Insider Huffman Steve Ladd
Role CEO & President
Sold 18,000 shs ($3.87M)
Approx. gross sale proceeds $3.87M
Approx. exercise cost $455K
Approx. pre-tax spread $3.42M
Type Security Shares Price Value
Exercise Stock Option (Right to Buy) 18,000 $0.00 $0.00
Exercise Class A Common Stock 18,000 $0.00 $0.00
Sale Class A Common Stock 1,000 $208.00 $208K
Sale Class A Common Stock 710 $208.97 $148K
Sale Class A Common Stock 400 $209.56 $84K
Sale Class A Common Stock 600 $211.22 $127K
Sale Class A Common Stock 400 $212.62 $85K
Sale Class A Common Stock 1,000 $214.00 $214K
Sale Class A Common Stock 1,800 $215.31 $388K
Sale Class A Common Stock 7,421 $216.36 $1.61M
Sale Class A Common Stock 4,569 $217.21 $992K
Sale Class A Common Stock 100 $217.89 $22K
Holdings After Transaction: Stock Option (Right to Buy) — 1,369,255 contracts (Indirect, By The XYZ Revocable Trust); Class A Common Stock — 448,576 shares (Indirect, By The XYZ Revocable Trust)
Footnotes (12)
  1. F1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
  2. F2. The sales were executed in multiple trades at prices ranging from $207.39 to $208.25. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (11) to this Form 4.
  3. F3. The sales were executed in multiple trades at prices ranging from $208.40 to $209.32.
  4. F4. The sales were executed in multiple trades at prices ranging from $209.43 to $209.72.
  5. F5. The sales were executed in multiple trades at prices ranging from $210.71 to $211.50.
  6. F6. The sales were executed in multiple trades at prices ranging from $212.06 to $213.03.
  7. F7. The sales were executed in multiple trades at prices ranging from $213.57 to $214.49.
  8. F8. The sales were executed in multiple trades at prices ranging from $214.72 to $215.70.
  9. F9. The sales were executed in multiple trades at prices ranging from $215.81 to $216.80.
  10. F10. The sales were executed in multiple trades at prices ranging from $216.81 to $217.79.
  11. F11. The sales were executed in multiple trades at prices ranging from $217.88 to $217.89.
  12. F12. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What insider transaction did Reddit (RDDT) report on November 28, 2025?
On 11/28/2025, Reddit CEO and 10% owner Ryan O. Cohen, through The XYZ Revocable Trust, exercised stock options for 18,000 Class A shares and sold multiple share blocks the same day.

How many Reddit (RDDT) shares did the CEO acquire and at what option price?
The CEO’s trust acquired 18,000 Reddit Class A shares on 11/28/2025 via a stock option with a $25.29 exercise price.

At what prices were Reddit (RDDT) shares sold in this Form 4 filing?
The filing shows multiple sales on 11/28/2025 at weighted average prices such as $208, $208.97, $209.56, $211.22, $212.62, $214, $215.31, $216.36 and $217.21 per share.

How many Reddit (RDDT) shares did the CEO’s trust hold after the reported transactions?
Following the reported trades on 11/28/2025, The XYZ Revocable Trust beneficially owned 448,576 shares of Reddit Class A common stock.

Were the Reddit (RDDT) insider sales made under a Rule 10b5-1 plan?
Yes. The filing states that the sales were effected under a Rule 10b5-1 trading plan adopted by the reporting person on May 19, 2025.

What is the vesting schedule of the Reddit (RDDT) stock option mentioned?
The option for 18,000 shares vests over five years on each quarterly anniversary of December 25, 2023, subject to continued employment or service.

AI-generated analysis. How Rhea-AI works. Not financial advice.

Form 4 Insider Transactions: What Each Field Means →
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SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
 Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Huffman Steve Ladd
(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR
(Street)
SAN FRANCISCO CA 94107
(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ] 		5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director X 10% Owner
X Officer (give title below) Other (specify below)
CEO & President
3. Date of Earliest Transaction (Month/Day/Year)
11/28/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
 6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 11/28/2025 M 18,000 A $0 466,576 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 1,000(1) D $208(2) 465,576 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 710(1) D $208.97(3) 464,866 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 400(1) D $209.56(4) 464,466 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 600(1) D $211.22(5) 463,866 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 400(1) D $212.62(6) 463,466 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 1,000(1) D $214(7) 462,466 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 1,800(1) D $215.31(8) 460,666 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 7,421(1) D $216.36(9) 453,245 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 4,569(1) D $217.21(10) 448,676 I By The XYZ Revocable Trust
Class A Common Stock 11/28/2025 S 100(1) D $217.89(11) 448,576 I By The XYZ Revocable Trust
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Stock Option (Right to Buy) $25.29 11/28/2025 M 18,000 (12) 12/25/2033 Class A Common Stock 18,000 $0 1,369,255 I By The XYZ Revocable Trust
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 19, 2025.
2. The sales were executed in multiple trades at prices ranging from $207.39 to $208.25. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (11) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $208.40 to $209.32.
4. The sales were executed in multiple trades at prices ranging from $209.43 to $209.72.
5. The sales were executed in multiple trades at prices ranging from $210.71 to $211.50.
6. The sales were executed in multiple trades at prices ranging from $212.06 to $213.03.
7. The sales were executed in multiple trades at prices ranging from $213.57 to $214.49.
8. The sales were executed in multiple trades at prices ranging from $214.72 to $215.70.
9. The sales were executed in multiple trades at prices ranging from $215.81 to $216.80.
10. The sales were executed in multiple trades at prices ranging from $216.81 to $217.79.
11. The sales were executed in multiple trades at prices ranging from $217.88 to $217.89.
12. The option vests over five years on each quarterly anniversary of December 25, 2023, subject to the Reporting Person's continued employment or service relationship with the Issuer on each such vesting date.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 12/02/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

Source: View Original Filing on SEC EDGAR

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