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[Form 4] Reddit, Inc. Insider Trading Activity

Filing Impact
(High)
Filing Sentiment
(Very Negative)
Form Type
4

Rhea-AI Filing Summary

Jennifer L. Wong, Chief Operating Officer of Reddit, Inc. (RDDT), reported multiple open-market sales of Class A common stock on 08/18/2025 under a Rule 10b5-1 trading plan adopted May 16, 2025, and one non‑market withholding on 08/20/2025 to satisfy tax obligations. The Form 4 discloses aggregate open‑market sales of 32,379 shares executed across a sequence of trades at weighted average prices ranging from about $237.88 up to $251.61 depending on the lot, plus 38,113 shares withheld by the company for taxes. Following these transactions Wong beneficially owns 1,357,515 Class A shares directly and 161,000 Class A shares indirectly via the MorMa Trust.

Positive

  • Sales were executed pursuant to a Rule 10b5-1 trading plan adopted May 16, 2025, which provides preplanned framework and insulates against allegations of opportunistic timing.
  • The filing discloses detailed price ranges and the reporting person offers to provide trade‑level details to regulators, indicating transparency.

Negative

  • Substantial open-market dispositions of 32,379 shares on 08/18/2025 could be viewed as notable insider selling activity.
  • A further 38,113 shares were withheld by the company on 08/20/2025 to satisfy tax withholding, reducing the insider's share count without being a market sale.

Insights

TL;DR: Preplanned insider sales under a 10b5-1 plan reduce signaling risk but represent material insider activity.

The reporting demonstrates disciplined use of a Rule 10b5-1 plan adopted May 16, 2025, which helps insulate the company and officer from claims of opportunistic trading around undisclosed company events. The filings show multiple small lots sold on 08/18/2025 totaling 32,379 shares and 38,113 shares withheld for taxes, leaving direct beneficial ownership of 1,357,515 shares and indirect ownership of 161,000 shares. For governance assessment, note the explicit footnotes documenting price ranges and the undertaking to provide trade‑level detail to regulators on request.

TL;DR: Insider sales are significant in volume but executed under a trading plan, so market impact and informational signal are likely limited.

From a market perspective, the filing discloses staged sales across price bands between roughly $237.88 and $251.61 on 08/18/2025, indicating staged execution rather than a single block sale. The withholding of 38,113 shares on 08/20/2025 was for tax obligations and not a market sale. The remaining direct and indirect holdings total 1,518,515 Class A shares, which is the relevant stake to monitor for future insider activity.

SEC Form 4
FORM 4 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number: 3235-0287
Estimated average burden
hours per response: 0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Wong Jennifer L.

(Last) (First) (Middle)
C/O REDDIT, INC.
303 2ND STREET, SOUTH TOWER, 5TH FLOOR

(Street)
SAN FRANCISCO CA 94107

(City) (State) (Zip)
2. Issuer Name and Ticker or Trading Symbol
Reddit, Inc. [ RDDT ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Operating Officer
3. Date of Earliest Transaction (Month/Day/Year)
08/18/2025
4. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year) 2A. Deemed Execution Date, if any (Month/Day/Year) 3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V Amount (A) or (D) Price
Class A Common Stock 08/18/2025 S 900(1) D $238.36(2) 1,427,107 D
Class A Common Stock 08/18/2025 S 5,003(1) D $239.51(3) 1,422,104 D
Class A Common Stock 08/18/2025 S 5,075(1) D $240.41(4) 1,417,029 D
Class A Common Stock 08/18/2025 S 7,083(1) D $241.59(5) 1,409,946 D
Class A Common Stock 08/18/2025 S 6,256(1) D $242.27(6) 1,403,690 D
Class A Common Stock 08/18/2025 S 3,800(1) D $243.58(7) 1,399,890 D
Class A Common Stock 08/18/2025 S 1,862(1) D $244.32(8) 1,398,028 D
Class A Common Stock 08/18/2025 S 100(1) D $245.21 1,397,928 D
Class A Common Stock 08/18/2025 S 500(1) D $247.15(9) 1,397,428 D
Class A Common Stock 08/18/2025 S 300(1) D $247.83(10) 1,397,128 D
Class A Common Stock 08/18/2025 S 700(1) D $248.87(11) 1,396,428 D
Class A Common Stock 08/18/2025 S 500(1) D $250.11(12) 1,395,928 D
Class A Common Stock 08/18/2025 S 200(1) D $251.28(13) 1,395,728 D
Class A Common Stock 08/18/2025 S 100(1) D $251.94 1,395,628 D
Class A Common Stock 08/20/2025 F 38,113(14) D $228.18 1,357,515 D
Class A Common Stock 161,000 I By MorMa Trust dated June 22, 2021
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year) 3A. Deemed Execution Date, if any (Month/Day/Year) 4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year) 7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
Code V (A) (D) Date Exercisable Expiration Date Title Amount or Number of Shares
Explanation of Responses:
1. The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on May 16, 2025.
2. The sales were executed in multiple trades at prices ranging from $237.88 to $238.70. The price reported reflects the weighted average sale price. The Reporting Person undertakes to provide upon request by the staff of the Securities and Exchange Commission, the Issuer, or a security holder of the Issuer, full information regarding the number of shares sold at each separate sale price within the ranges set forth in footnotes (2) to (13) to this Form 4.
3. The sales were executed in multiple trades at prices ranging from $238.89 to $239.87.
4. The sales were executed in multiple trades at prices ranging from $239.92 to $240.91.
5. The sales were executed in multiple trades at prices ranging from $240.98 to $241.97.
6. The sales were executed in multiple trades at prices ranging from $241.98 to $242.80.
7. The sales were executed in multiple trades at prices ranging from $242.98 to $243.92.
8. The sales were executed in multiple trades at prices ranging from $244.00 to $244.83.
9. The sales were executed in multiple trades at prices ranging from $246.59 to $247.58.
10. The sales were executed in multiple trades at prices ranging from $247.61 to $248.23.
11. The sales were executed in multiple trades at prices ranging from $248.63 to $249.35.
12. The sales were executed in multiple trades at prices ranging from $249.69 to $250.45.
13. The sales were executed in multiple trades at prices ranging from $250.94 to $251.61.
14. These shares were withheld by the Company to satisfy the reporting person's tax withholding obligations. Not a market sale.
Remarks:
/s/ Julie Rogers, Attorney-in-Fact 08/20/2025
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

FAQ

What did Reddit (RDDT) insider Jennifer Wong sell on 08/18/2025?

The Form 4 reports open-market sales totaling 32,379 Class A shares executed on 08/18/2025 in multiple trades under a 10b5-1 plan.

Were the sales by Jennifer Wong preplanned?

Yes. The filing states the sales were effected pursuant to a Rule 10b5-1 trading plan adopted May 16, 2025.

How many shares did Jennifer Wong own after these transactions?

Following the reported transactions Wong beneficially owned 1,357,515 Class A shares directly and 161,000 Class A shares indirectly via the MorMa Trust.

What was the 08/20/2025 transaction listed on the Form 4?

On 08/20/2025 the company withheld 38,113 shares to satisfy the reporting person's tax withholding obligations; the filing notes this was not a market sale.

What price range did the reported sales occur in?

The footnotes disclose multiple price bands with executed trade prices ranging approximately from $237.88 to $251.61 across different lots.
REDDIT INC

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39.33B
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Internet Content & Information
Services-computer Processing & Data Preparation
Link
United States
SAN FRANCISCO