[SCHEDULE 13G] Reddit, Inc. SEC Filing
Rhea-AI Filing Summary
Baillie Gifford & Co, a UK-based investment adviser, filed a Schedule 13G reporting a passive ownership of 6,482,328 ordinary shares of Reddit, Inc. (RDDT) as of 30 Jun 2025. The holding represents 5.01 % of Reddit’s outstanding shares, crossing the SEC’s 5 % disclosure threshold.
The firm holds sole voting power over 2,951,791 shares and sole dispositive power over the full 6,482,328 shares; there is no shared voting or dispositive power. Baillie Gifford states the shares are held in the ordinary course of business on behalf of advisory clients and not to influence control of the issuer. The filing is made under Rule 13d-1(b) with classification “IA” (Investment Adviser). Signature date is 08 Aug 2025.
This disclosure signals additional institutional support for Reddit shortly after its IPO, but the limited voting authority relative to total dispositive power suggests the position is largely custodial for client accounts rather than an activist stake.
Positive
- Respected institutional investor Baillie Gifford disclosed a 5.01 % stake, potentially supporting market confidence in RDDT.
- Full sole dispositive power over 6.48 M shares gives the investor flexibility to increase the position, signaling continued interest.
Negative
- Baillie Gifford has voting rights on only 2.95 M of its 6.48 M shares, limiting its influence on shareholder decisions.
Insights
TL;DR: Baillie Gifford quietly amassed a 5% passive stake, adding long-term institutional backing but no control intent.
Baillie Gifford’s 6.48 M-share position introduces a respected long-horizon growth investor to Reddit’s register. At ~5 % of float, the stake is large enough to matter for liquidity and perception, yet declared passive, reducing governance impact. Sole dispositive power over the full position indicates Baillie Gifford can exit or add flexibly, while voting authority over only 2.95 M shares reflects client account structures. For shareholders, this expands institutional ownership—a potential positive for valuation stability—but does not alter strategic control. I view the impact as modestly positive.
TL;DR: Disclosure meets regulatory threshold; no governance change anticipated.
The Schedule 13G classifies Baillie Gifford as an investment adviser (Rule 13d-1(b)), confirming the stake is passive. The certification explicitly disclaims any intent to influence control, and there is no group formation. Voting power over less than half the shares limits board influence. Therefore, from a governance standpoint, the filing is neutral; it simply enhances transparency of Reddit’s ownership structure with no foreseeable strategic repercussions.