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Regis awards 7,000 shares to VP Keelee MacDonald

The award vests over three anniversaries and is conditional on continued employment through each vesting date.

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Form Type
4

Rhea-AI Filing Summary

Regis Corp (RGS) Senior VP-Franchise Operations Keelee MacDonald acquired a 7,000-share common-stock award on October 28, 2026. The award vests in one-third portions on the first, second and third anniversaries of the grant date, subject to continued employment through each anniversary and the grant agreements. MacDonald directly held 8,553 shares following the award; that total includes 67 shares acquired through Regis’s employee stock purchase plan from May through October 2026.

Insider MacDonald Keelee
Role Senior VP-Franchise Operations
Type Security Shares Price Value
Grant/Award Common Stock F1, F2 7,000 $0.00 $0.00
Holdings After Transaction: Common Stock — 8,552.906 shares (Direct)
Footnotes (2)
  1. F1. The award vests as to 1/3 of the shares on the first, second, and third anniversaries of the grant date, subject to the Reporting Person's continued employment with the Issuer through such anniversaries and the other terms and conditions of the grant agreements.
  2. F2. Includes 66.906 shares acquired May - October 2026 pursuant to the Issuer's employee stock purchase plan.
Common-stock award 7,000 shares Awarded October 28, 2026
Direct common-stock holdings after award 8,553 shares Includes shares acquired through the employee stock purchase plan
Award vesting schedule 1/3 of the shares On each of the first, second and third anniversaries of the grant date
Employee stock purchase plan shares 67 shares Acquired May through October 2026
vests financial
"The award vests as to 1/3 of the shares"
employee stock purchase plan financial
"pursuant to the Issuer's employee stock purchase plan"
An employee stock purchase plan is a company program that lets workers buy shares through small payroll deductions, often at a discount to the market price and after a set offering period. Think of it like a workplace savings plan that turns into ownership: it encourages employees to share in the company’s success and can create predictable buying or selling of stock that investors watch because it affects supply, demand and employee incentives.
grant agreements financial
"the other terms and conditions of the grant agreements"

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How many shares did RGS senior VP Keelee MacDonald receive?

Keelee MacDonald received a 7,000-share common-stock award on October 28, 2026.

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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
MacDonald Keelee

(Last)(First)(Middle)
3701 WAYZATA BLVD.

(Street)
MINNEAPOLIS MINNESOTA 55416

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
REGIS CORP [ RGS ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
Senior VP-Franchise Operations
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
10/28/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Common Stock10/28/2026A7,000(1)A$08,552.906(2)D
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. The award vests as to 1/3 of the shares on the first, second, and third anniversaries of the grant date, subject to the Reporting Person's continued employment with the Issuer through such anniversaries and the other terms and conditions of the grant agreements.
2. Includes 66.906 shares acquired May - October 2026 pursuant to the Issuer's employee stock purchase plan.
/s/ Amy Seidel, by power-of-attorney10/30/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

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