Rule 144 notice: 69,069 RH shares sold

Rule 144 notice filed relating to sales of Common Stock by a holder associated with Morgan Stanley Smith Barney LLC and by Gary Friedman.

Rhea-AI Filing Summary

Rule 144 notice filed relating to sales of Common Stock by a holder associated with Morgan Stanley Smith Barney LLC and by Gary Friedman. The filing lists a sale of 69,069 shares on 07/06/2026 with an aggregate amount of $11,705,993.70. It also references 7,693 shares tied to previously exercised options dated 03/31/2022, described as cash transactions. The securities are listed for trading on NYSE.

Insights

Securities Compliance Attorney

Routine Rule 144 resale notice listing specific sale quantities and dates.

The filing documents resale activity for restricted or control securities under Rule 144, including a 69,069-share sale on 07/06/2026 and references to 7,693 shares from previously exercised options dated 03/31/2022. The excerpt names Morgan Stanley Smith Barney LLC as a broker-dealer intermediary and shows NYSE as the market.

Compliance implications are procedural: the filing records the holder's intent to rely on Rule 144 conditions. Timing, holding period, and eligibility elements are not detailed in the excerpt; subsequent filings or broker confirmations would show settlement and exact cash-flow routing.

Key Figures

Shares sold: 69,069 shares Aggregate amount: $11,705,993.70 Previously exercised options: 7,693 shares +1 more

4 metrics

Shares sold 69,069 shares sale dated 07/06/2026

Aggregate amount $11,705,993.70 associated with 69,069-share sale on 07/06/2026

Previously exercised options 7,693 shares exercise date 03/31/2022, described as Cash

Listing exchange NYSE exchange where securities are listed

Key Terms

Rule 144, Previously Exercised Options, Issuer

3 terms

Rule 144 regulatory

"144: Securities To Be Sold"

Rule 144 is a U.S. securities regulation that sets conditions under which restricted or insider-held shares can be legally resold to the public, such as required holding periods, availability of public information, limits on how much can be sold at once, and certain filing requirements. For investors it matters because it determines when previously locked-up shares can enter the market — like a release valve that can increase supply, affect share price, and signal insider intent.

Previously Exercised Options financial

"Previously Exercised Options | Issuer | 7693 | 03/31/2022"

Issuer regulatory

"Previously Exercised Options | Issuer"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What did RH Rule 144 filing disclose about the 07/06/2026 sale?

The filing discloses a sale of 69,069 shares on 07/06/2026 with an aggregate value of $11,705,993.70. It lists the transaction as Common Stock sold through Morgan Stanley Smith Barney LLC on the NYSE.

Does the filing reference previously exercised options for RH?

Yes. The excerpt references 7,693 shares tied to previously exercised options dated 03/31/2022, described as cash transactions. The filing links those shares to the resale activity reported here.

Who is identified as the selling party in this Rule 144 filing (RH)?

The excerpt names Gary Friedman with an address in Corte Madera, CA, and references a broker-dealer, Morgan Stanley Smith Barney LLC, as the intermediary for the Common Stock transactions on the NYSE.

What market and broker are listed in the RH Rule 144 excerpt?

The filing shows the securities as listed on the NYSE and identifies Morgan Stanley Smith Barney LLC (1 New York Plaza) as the broker-dealer handling the resale transactions.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google Not now

Accepted by SEC EDGAR 07/07/2026 - 04:09 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0001137443
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	RH
SEC File Number	001-35720
Address of Issuer	15 KOCH ROAD Suite K CORTE MADERA CALIFORNIA 94925
Phone	415-924-1005
Name of Person for Whose Account the Securities are To Be Sold	GARY FRIEDMAN
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer
Relationship to Issuer	Director
Relationship to Issuer	10% Stockholder

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Morgan Stanley Smith Barney LLC Executive Financial Services 1 New York Plaza 8th Floor New York NY 10004	7693	1308711.62	18900969	07/07/2026	NYSE

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	03/31/2022	Previously Exercised Options	Issuer			7693	03/31/2022	Cash

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
GARY FRIEDMAN 15 KOCH ROAD Suite K CORTE MADERA CA 94925	Common	07/06/2026	69069	11705993.70

144: Remarks and Signature

Remarks
Date of Notice	07/07/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	/s/ Gary Friedman
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)