RH director exercises options, sells 11,000 shares
RH director and officer Eri Chaya exercised stock options for 11,000 shares of common stock at an exercise price of $39.42 per share and then sold the same 11,000 shares in a series of open-market transactions.
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Form Type
4
Rhea-AI Filing Summary
RH director and officer Eri Chaya exercised stock options for 11,000 shares of common stock at an exercise price of $39.42 per share and then sold the same 11,000 shares in a series of open-market transactions.
The sales, made on March 31, 2026 at weighted average prices ranging from about $135.27 to $140.02 per share, were carried out under a pre-arranged Rule 10b5-1 trading plan adopted on October 7, 2024. Following these transactions, Chaya reported no directly held shares, and 23,643 shares held indirectly by the Chaya-Smith Revocable Trust.
Insider Trade Summary
Exercise and Sale: 11,000 shares ($1.08M approx. pre-tax spread)
Exercise and Sale
9 txns
Insider
Chaya Eri
Role
SEE REMARKS
Sold
11,000 shs ($1.52M)
Approx. gross sale proceeds
$1.52M
Approx. exercise cost
$434K
Approx. pre-tax spread
$1.08M
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Exercise | Stock Option (Right to Buy) | 11,000 | $0.00 | $0.00 |
| Exercise | Common Stock | 11,000 | $39.42 | $434K |
| Sale | Common Stock | 1,100 | $135.2726 | $149K |
| Sale | Common Stock | 2,000 | $135.931 | $272K |
| Sale | Common Stock | 1,600 | $137.0438 | $219K |
| Sale | Common Stock | 1,678 | $138.2123 | $232K |
| Sale | Common Stock | 2,922 | $139.3763 | $407K |
| Sale | Common Stock | 1,700 | $140.0203 | $238K |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Stock Option (Right to Buy) — 25,000 contracts (Direct);
Common Stock — 0 shares (Direct);
Common Stock — 23,643 shares (Indirect, By Trust)
Footnotes (9)
- F1. The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 7, 2024.
- F2. This transaction was executed in multiple trades ranging from $134.58 to $135.57. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F3. This transaction was executed in multiple trades ranging from $135.58 to $136.50. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F4. This transaction was executed in multiple trades ranging from $136.65 to $137.57. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F5. This transaction was executed in multiple trades ranging from $137.72 to $138.68. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F6. This transaction was executed in multiple trades ranging from $138.75 to $139.70. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F7. This transaction was executed in multiple trades ranging from $139.75 to $140.64. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein.
- F8. Held by the Chaya-Smith Revocable Trust.
- F9. This option award is fully vested and exercisable.
Key Figures
Options exercised: 11,000 shares
Option exercise price: $39.42 per share
Shares sold: 11,000 shares
+3 more
6 metrics
Options exercised
11,000 shares
Stock Option (Right to Buy) exercised at $39.42 on March 31, 2026
Option exercise price
$39.42 per share
Exercise price for 11,000 RH stock options
Shares sold
11,000 shares
Total RH common shares sold in open-market transactions
Sale price example 1
$135.2726 per share
Weighted average price for a 1,100-share sale lot
Sale price example 2
$140.0203 per share
Weighted average price for a 1,700-share sale lot
Indirect holdings after
23,643 shares
RH common stock held indirectly by the Chaya-Smith Revocable Trust
Key Terms
Rule 10b5-1 trading plan, weighted average sale price, Stock Option (Right to Buy), Revocable Trust, +1 more
5 terms
Rule 10b5-1 trading plan regulatory
"sales reported were effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
weighted average sale price financial
"The price reported above reflects the weighted average sale price"
Stock Option (Right to Buy) financial
"security title is listed as Stock Option (Right to Buy)"
Revocable Trust financial
"Held by the Chaya-Smith Revocable Trust"
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
open-market sale financial
"transaction code description notes Sale in open market"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What did RH director Eri Chaya do in this Form 4 filing for RH?
Eri Chaya exercised options to acquire 11,000 RH common shares at $39.42 each, then sold all 11,000 shares in multiple open-market trades. The transactions were reported in a Form 4 insider filing covering activity on March 31, 2026.
What type of derivative security did Eri Chaya exercise in the RH Form 4?
Chaya exercised a “Stock Option (Right to Buy)” covering 11,000 RH shares at a $39.42 exercise price. The option was fully vested and exercisable, and the exercise converted the derivative position into common stock before the subsequent open-market sales.
Does this RH Form 4 show any remaining stock options for Eri Chaya?
The Form 4 data highlight an exercise of 11,000 stock options into RH common shares with no remaining derivative positions summarized. The focus is on this single option exercise-and-sale sequence rather than on a larger ongoing option position.
AI-generated analysis. How Rhea-AI works. Not financial advice.
