RH director (NYSE: RH) Mark Demilio sells 2,445 shares in trust-related trades
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
RH director Mark S. Demilio reported open-market sales totaling 2,445 shares of common stock on July 10, 2026. The sales were executed in two transactions at prices of $169.00 and $167.9466 per share, with one transaction carried out through multiple trades between $167.61 and $168.01 using a weighted average price. Following these transactions, Demilio continues to hold RH stock both directly and indirectly through trusts, including 12,593 shares held directly, and 2,295 shares that were previously owned directly have been contributed to The Mark S. Demilio Revocable Trust.
Positive
- None.
Negative
- None.
Insider Trade Summary
Net Seller: 2,445 shares ($411,826)
Net Sell
4 txns
Insider
DEMILIO MARK S
Role
Director
Sold
2,445 shs ($412K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock | 1,309 | $167.9466 | $220K |
| Sale | Common Stock | 1,136 | $169.00 | $192K |
| holding | Common Stock | -- | -- | -- |
| holding | Common Stock | -- | -- | -- |
Holdings After Transaction:
Common Stock — 26,816 shares (Indirect, By Trust);
Common Stock — 12,593 shares (Direct)
Footnotes (1)
- This transaction was executed in multiple trades ranging from $167.61 to $168.01. The price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide upon request to the SEC staff, the issuer or a security holder of the issuer, full information regarding the number of shares sold at each separate price within the range set forth herein. Includes 2,295 shares previously owned directly by Mark Demilio which were subsequently contributed to The Mark S. Demilio Revocable Trust. Held by The Mark S. Demilio Revocable Trust. Held by The Theresa E. Demilio 2012 Family Trust, of which Mr. Demilio is beneficiary and Co-Trustee.
Key Figures
Shares sold: 2445 shares
First sale price: 169.0000
Second sale weighted average price: 167.9466
+3 more
6 metrics
Shares sold
2445 shares
Total RH common shares sold across two open-market transactions on July 10, 2026
First sale price
169.0000
Price per share for 1,136-share open-market sale of RH common stock on July 10, 2026
Second sale weighted average price
167.9466
Weighted average price per share for 1,309-share RH sale executed in multiple trades
Multi-trade sale price range
$167.61 to $168.01
Range of individual trade prices for one RH sale reported with a weighted average
Direct holdings after transactions
12593 shares
RH common shares held directly by Mark S. Demilio following the reported transactions
Shares contributed to Revocable Trust
2,295 shares
RH shares previously owned directly and subsequently contributed to The Mark S. Demilio Revocable Trust
Key Terms
open-market sale, weighted average sale price, Revocable Trust, beneficiary and Co-Trustee
4 terms
open-market sale financial
"Sale in open market or private transaction"
An open-market sale is when a shareholder sells existing shares directly on a public exchange to any willing buyer, rather than through a private deal. Think of it like putting goods on a busy market stall where price is set by supply and demand; for investors it matters because such sales increase available supply, can put short-term downward pressure on the stock price, and signal changes in liquidity or investor confidence.
weighted average sale price financial
"The price reported above reflects the weighted average sale price."
Revocable Trust financial
"subsequently contributed to The Mark S. Demilio Revocable Trust."
A revocable trust is a legal arrangement where the person who creates it keeps control and can change or cancel the trust at any time, while naming who will manage and receive the assets later. Think of it like a flexible folder for your investments and property that can be relabeled or reworked as circumstances change; it matters to investors because it determines how ownership is recorded, how easily assets transfer on incapacity or death, and whether holdings bypass public probate proceedings.
beneficiary and Co-Trustee financial
"of which Mr. Demilio is beneficiary and Co-Trustee."
FAQ
Did any RH (RH) sale by Mark S. Demilio involve multiple trades and a weighted average price?
Yes. One reported RH sale was executed in multiple trades within a price range of $167.61 to $168.01. The Form 4 reports a weighted average sale price for that transaction and offers to provide full trade breakdowns upon request.