STOCK TITAN

RTB Digital sets CEO pay, bonuses to 2030

RTB Digital, Inc. approved a long-term CEO services and incentive package for James Heckman, heavily tied to EBITDA, revenue and share-price milestones.

(Very High)
(Neutral)
Form Type
8-K

Rhea-AI Filing Summary

RTB Digital, Inc. entered into an Executive Services Agreement with Heckman Media LLC under which James Heckman serves as Chief Executive Officer, effective June 1, 2026, with a term through December 31, 2030 unless earlier terminated. Heckman Media, wholly owned and controlled by Mr. Heckman, will receive a $50,000 monthly base salary beginning January 1, 2027, plus a $25,000 monthly bonus from June 1 through December 31, 2026, including $195,000 of retroactive compensation for June–August 2026, and an initial $250,000 cash bonus tied to recent milestones.

The agreement provides eligibility for annual performance cash bonuses equal to 50% of annual base salary upon achieving EBITDA-positive run-rate performance (excluding stock-based compensation) and 100% upon achieving $100 million in EBITDA-positive revenue on a run-rate basis. Milestone RSU and long-term stock-price-based awards are intended, in each case, to bring Mr. Heckman’s interests (through Heckman Media and other holdings) to the lesser of 10% of fully diluted capitalization, a 34,700,000-share capitalization cap, or 3,470,000 shares, subject to plans, documentation, and required approvals. If services are terminated Without Cause or for Good Reason, cash severance equals 12 months of base salary, and following a Change of Control, unvested equity fully vests and the company must offer to repurchase 50% of his shares at a five-trading-day VWAP.

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Filing Explained

The September 10 agreement provides that James Heckman will serve as a company director while he remains CEO, but each director role remains subject to the ordinary nomination and election process; the agreement therefore links the roles without itself guaranteeing board service.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers Governance
Key personnel changes including departures, elections, or appointments of directors and executive officers.
Item 9.01 Financial Statements and Exhibits Exhibits
Financial statements, pro forma financial information, or exhibit attachments filed with this report.
Monthly base salary $50,000 per month Payable to Heckman Media LLC beginning January 1, 2027
Monthly bonus 2026 $25,000 per month Bonus from June 1, 2026 through December 31, 2026
Retroactive compensation $195,000 Retroactive for June through August 2026, net of certain prior payments
Initial cash bonus $250,000 Payable within five days following execution of the agreement
Performance bonus threshold $100 million revenue EBITDA-positive revenue on a run-rate basis for 100% base salary bonus
Equity ownership target 10% or up to 3,470,000 shares Lesser of 10% fully diluted, 34,700,000-share cap, or 3,470,000 shares
Severance 12 months of base salary Cash severance for termination Without Cause or for Good Reason
Agreement term end date December 31, 2030 Contract term unless earlier terminated
EBITDA-positive financial
"upon achievement of EBITDA-positive run-rate performance, excluding stock-based"
EBITDA-positive means a company reported positive EBITDA for a given period, i.e., its operating revenues exceeded its operating expenses after excluding interest, taxes, depreciation and amortization. For investors this signals the core business is generating earnings before financing costs and non-cash accounting charges — like a store covering its day-to-day bills before factoring loan payments or depreciation — though it does not equal net profit or free cash flow.
run-rate financial
"upon the Company’s achievement of $100 million in revenue on a run-rate"
Run-rate is an estimate of a company’s future annual performance created by multiplying recent results (such as a month or quarter) to project a full year, like using current speed to guess how far you’ll travel in a year. Investors use it as a quick way to gauge growth, size and momentum and to compare firms, but it can be misleading if recent results include one-time events or seasonal swings, so it’s a rough, not definitive, forecast.
fully diluted capitalization financial
"holding the lesser of 10% of the Company’s fully diluted capitalization"
Total number of company shares that would exist if every outstanding instrument that can be converted into common stock—such as stock options, warrants, convertible debt and restricted stock units—were exercised or converted. Investors use this “all-in” share count to see ownership percentages and to calculate per-share figures (like earnings per share) after potential dilution; think of a cake sliced now plus every extra slice that could be cut if all promises were fulfilled.
Change of Control financial
"If Mr. Heckman’s services are terminated Without Cause following a Change of Control"
A change of control occurs when the ownership or management of a company shifts significantly, such as through a sale, merger, or acquisition, resulting in new leadership or ownership structure. This change can impact the company's direction and decision-making, which is important for investors because it may affect the company's stability, strategy, and future prospects.
VWAP financial
"repurchase 50% of his Company shares at the five-trading-day VWAP"
VWAP, or Volume-Weighted Average Price, is a way to find the average price of a stock throughout the trading day, giving more importance to times when more shares are traded. It helps traders see the typical price and decide whether a stock is expensive or cheap compared to its average, similar to finding the average speed during a trip by giving more weight to times when you traveled faster or slower.
RSU awards financial
"potential milestone incentive RSU awards, in connection with the Company’s May"
RSU awards are promises by a company to give employees actual shares of stock (or cash equal to their value) after certain conditions are met, typically continued employment over a set period or hitting performance goals. Think of them like stock paid in installments that become yours over time; they matter to investors because they affect future share count, executive incentives and company expenses, which can dilute existing shareholders and influence management decisions.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What executive agreement did RTB (RTB Digital, Inc.) announce for James Heckman?

RTB Digital, Inc. entered into an Executive Services Agreement with Heckman Media LLC effective June 1, 2026, under which James Heckman serves as Chief Executive Officer through December 31, 2030, unless earlier terminated, with cash, bonus, and equity incentives tied to performance milestones.

What is James Heckman’s base salary under the new RTB CEO agreement?

The agreement provides a $50,000 monthly base salary to Heckman Media LLC for James Heckman’s services, beginning January 1, 2027 and continuing through the remainder of the agreement term, subject to its terms and any earlier termination.

What upfront and retroactive payments does RTB owe under the Heckman agreement?

Heckman Media receives a $25,000 monthly bonus from June 1 through December 31, 2026, $195,000 in retroactive compensation for June–August 2026 (net of certain prior payments), and an initial $250,000 cash bonus payable within five days after executing the agreement.

How are performance bonuses for RTB’s CEO structured?

Annual performance cash bonuses can equal 50% of annual base salary upon achieving EBITDA-positive run-rate performance, excluding stock-based compensation, and 100% of annual base salary if RTB achieves $100 million in EBITDA-positive revenue on a run-rate basis, subject to dilution caps.

What equity incentives can Heckman receive from RTB Digital, Inc.?

Milestone RSU and long-term equity awards are intended to result in Heckman Media and other Heckman holdings owning the lesser of 10% of fully diluted capitalization, a 34,700,000-share capitalization cap, or 3,470,000 shares, subject to equity plan terms, documentation, and required approvals.

What severance and change-of-control protections are in the RTB CEO agreement?

If services are terminated Without Cause or for Good Reason, Heckman Media is entitled to accrued obligations plus 12 months of base salary in monthly installments. After a Change of Control, unvested equity and company shares fully vest, and RTB must offer to repurchase 50% of his shares at a five-trading-day VWAP.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

 

 

 

FORM 8-K

 

 

 

Current Report Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported): September 10, 2026

 

RTB Digital, Inc.

(Exact name of registrant as specified in its charter)

 

Nevada   001-34294   22-3962936
(State or other jurisdiction
of incorporation)
  (Commission File Number)   (I.R.S. Employer
Identification No.)

 

4300 University Way, Suite C
Seattle, WA 98105

(Address of principal executive offices and zip code)

 

Registrant’s telephone number, including area code: (855) 201-1613

 

Check the appropriate box below if the Form 8-K is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
   
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
   
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
   
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Securities registered pursuant to Section 12(b) of the Exchange Act:

 

Title of each class   Trading Symbol(s)   Name of each exchange on which registered
Common Stock, par value $0.001 per share   RTB   The Nasdaq Stock Market LLC
(Nasdaq Capital Market)

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

 

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

 

 

Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

 

On September 10, 2026, RTB Digital, Inc. (the “Company”) entered into an Executive Services Agreement (the “Agreement”) with Heckman Media LLC (“HM”), pursuant to which HM will provide the services of James Heckman to the Company as its Chief Executive Officer. The Company will pay various amounts to HM, including periodic cash amounts, cash bonus amounts and equity awards based on revenue, profits and share price growth of the Company. The Agreement has been made effective as of June 1, 2026, to reflect the fact that Mr. Heckman has been providing services to the Company since its merger acquisition of RTB Digital, Inc, and has a term ending December 31, 2030, unless earlier terminated in accordance with its terms. HM is a limited liability company wholly owned and controlled by Mr. Heckman

 

The Agreement also provides that so long as Mr. Heckman is the Company’s Chief Executive Officer, he will be a director of the Company, subject to the ordinary nomination and election process for all directors.

 

Under the Agreement, HM will receive compensation for Mr. Heckman’s services consisting of: (i) a monthly base salary of $50,000 beginning January 1, 2027 through the remainder of the term; (ii) a bonus to the base salary of $25,000 per month, from June 1, 2026 through December 31, 2026, including $195,000 in retroactive compensation for June through August 2026, net of certain amounts previously paid; and (iii) an initial cash bonus of $250,000, payable within five days following execution of the Agreement, in each case subject to the terms of the Agreement, as a result of recently achieving certain milestones.

 

HM is eligible for annual performance cash bonuses equal to 50% of the annual base salary upon achievement of EBITDA-positive run-rate performance, excluding stock-based compensation, and 100% of the annual base salary upon the Company’s achievement of $100 million in EBITDA-positive revenue, excluding stock-based compensation, on a run-rate basis, subject to dilution caps.

 

The Agreement provides for potential milestone incentive RSU awards, in connection with the Company’s May 2026 merger and Nasdaq listing and upon the Company’s achievement of $100 million in revenue on a run-rate basis. In each case, the award is intended to result in HM, together with other equity interests of Mr. Heckman in the Company, holding the lesser of 10% of the Company’s fully diluted capitalization, subject to a 34,700,000-share capitalization cap, or 3,470,000 shares of common stock in the aggregate. The contemplated milestone incentives are subject to the Company’s equity incentive plan, definitive documentation, applicable legal and exchange requirements, and required Board and stockholder approvals and verification of reaching milestones.

 

The Agreement provides potential annual long-term, milestone-based incentive equity awards for 2027 through 2031, based on achieving stock-price appreciation targets, subject to the terms of the Company’s long-term incentive plan, applicable board approvals and verification.

 

HM will be reimbursed for health care coverage it provides for Mr. Heckman and his family, but neither HM or Mr. Heckman will not otherwise participate in general Company employee benefit plans. HM will be reimbursed for reasonable business expenses incurred by Mr. Heckman. HM and Mr. Heckman are also covered by the Company’s standard Non-disclosure, Non-Competition, Non-Solicitation and Inventions Assignment Agreement.

 

If the Company terminates the services of Mr. Heckman’s Without Cause, or if HM resigns the engagement for Good Reason, the Agreement provides for payment of accrued obligations and cash severance equal to 12 months of base salary, payable in equal monthly installments over 12 months, subject to execution of a separation agreement and general release of claims. If Mr. Heckman’s services are terminated Without Cause following a Change of Control, the unvested equity awards and Company shares will fully vest, and the Company must offer to repurchase 50% of his Company shares at the five-trading-day VWAP specified in the Agreement.

 

The foregoing description of the Agreement is qualified in its entirety by reference to the Agreement, which is filed as Exhibit 10.1 to this Current Report on Form 8-K and incorporated herein by reference.

 

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Item 9.01 Financial Statements and Exhibits.

 

(d) Exhibits

 

Exhibit No.   Name of Exhibit
     
10.1*†   Executive Services Agreement, dated September 10, 2026, by and among RTB Digital, Inc., Heckman Media LLC and James Heckman.
104*   Cover Page Interactive Data File (embedded within the inline XBRL document).

 

* Filed or furnished herewith
Management employment agreement

 

2

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, as amended, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

  RTB Digital, Inc.
     
  By: /s/ James Heckman
    Name:  James Heckman
    Title: Chief Executive Officer

 

Dated: September 16, 2026

 

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Filing Exhibits & Attachments

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