RTB Digital CEO reports initial share and option stake
RTB Digital, Inc. director and Chief Executive Officer James Charles Heckman Jr. filed an initial statement of beneficial ownership.
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Form Type
3
Rhea-AI Filing Summary
RTB Digital, Inc. director and Chief Executive Officer James Charles Heckman Jr. filed an initial statement of beneficial ownership. Through Heckman Media, LLC, he is reported as having beneficial ownership of 259,933 shares of common stock.
Heckman Media, LLC also holds stock options originally granted by RTB Digital, Inc. and assumed in a business combination. These options are exercisable for 240,305 shares at an exercise price of $1.89 per share and 375,046 shares at $0.94 per share, continuing to vest subject to Mr. Heckman’s continued service.
Insider Trade Summary
3 transactions reported
Mixed
3 txns
Insider
Heckman James Charles Jr
Role
Chief Executive Officer
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| holding | Stock Options | -- | -- | -- |
| holding | Stock Options | -- | -- | -- |
| holding | Common stock, par value $0.001 | -- | -- | -- |
Holdings After Transaction:
Stock Options — 615,351 contracts (Indirect, Heckman Media, LLC);
Common stock, par value $0.001 — 259,933 shares (Indirect, By Heckman Media, LLC)
Footnotes (3)
- F1. As controlling member of Heckman Media, LLC, Mr. Heckman has influence over Heckman Media, LLC's entire holding of 259,933 shares of Common Stock and has beneficial ownership thereof.
- F2. Represents a stock option originally granted by RTB Digital, Inc. on May 15, 2024, which was assumed by the Issuer in connection with the business combination between the Issuer and RTB Digital, Inc. As a controlling member of Heckman Media, LLC, Mr. Heckman may be deemed to have beneficial ownership over Heckman Media LLC's interest in this stock option. Following the transaction, the option became exercisable for shares of the Issuer's common stock on substantially the same terms as in effect immediately prior to the transaction, with appropriate adjustments to the number of underlying shares and exercise price, and continues to vest in accordance with its original vesting schedule, subject to the Reporting Person's continued service with the Issuer.
- F3. Represents a stock option originally granted by RTB Digital, Inc. on August 12, 2025, which was assumed by the Issuer in connection with the business combination between the Issuer and RTB Digital, Inc. As a controlling member of Heckman Media, LLC, Mr. Heckman may be deemed to have beneficial ownership over Heckman Media LLC's interest in this stock option. Following the transaction, the option became exercisable for shares of the Issuer's common stock on substantially the same terms as in effect immediately prior to the transaction, with appropriate adjustments to the number of underlying shares and exercise price, and continues to vest in accordance with its original vesting schedule, subject to the Reporting Person's continued service with the Issuer.
Key Figures
Indirect common shares: 259,933 shares
Option strike price: $1.89 per share
Underlying shares at $1.89: 240,305 shares
+4 more
7 metrics
Indirect common shares
259,933 shares
Common stock beneficially owned via Heckman Media, LLC
Option strike price
$1.89 per share
Stock options exercisable for 240,305 common shares
Underlying shares at $1.89
240,305 shares
Underlying common shares for one stock option grant, indirect
Option strike price
$0.94 per share
Stock options exercisable for 375,046 common shares
Underlying shares at $0.94
375,046 shares
Underlying common shares for second stock option grant, indirect
Option expiration
2034-05-15
Expiration date for $0.94 stock options
Option expiration
2035-08-12
Expiration date for $1.89 stock options
Key Terms
beneficial ownership, indirect, Stock Options, business combination, +1 more
5 terms
beneficial ownership financial
"has influence over Heckman Media, LLC's entire holding of 259,933 shares of Common Stock and has beneficial ownership thereof"
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
indirect financial
"total_shares_following_transaction": "259933.0000" ... "ownership_type": "indirect""
Stock Options financial
""security_title": "Stock Options" ... "underlying_security_title": "Common Stock, par value $0.001""
Stock options are agreements that give a person the right to buy or sell a company's stock at a specific price within a certain time frame. They are often used as a reward or incentive, similar to a coupon that can be used later if the stock price rises, allowing the holder to make a profit.
business combination financial
"assumed by the Issuer in connection with the business combination between the Issuer and RTB Digital, Inc."
A business combination happens when two or more companies join together to operate as one, like two friends merging their teams into a single group. This is important because it can change how companies grow, compete, and make money, often making them bigger and more powerful in the market.
exercise price financial
"appropriate adjustments to the number of underlying shares and exercise price"
The exercise price is the fixed amount at which you can buy or sell an asset, like a stock, when using an options contract. It matters because it helps determine whether exercising the option will be profitable or not, depending on the current market price. Think of it as the set price you agree on today to buy or sell later.
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What does RTB Digital (RTB) CEO James Heckman report on this Form 3?
James Heckman reports his initial beneficial ownership in RTB Digital through Heckman Media, LLC, including 259,933 common shares and multiple stock option positions that were assumed in a business combination and continue to vest with his ongoing service.
What stock options linked to RTB Digital (RTB) are disclosed for James Heckman?
The filing shows indirect ownership of stock options for 240,305 underlying shares at $1.89 per share and 375,046 underlying shares at $0.94 per share. Both option grants were originally from RTB Digital and were assumed in a business combination.
How were the RTB Digital (RTB) stock options treated in the business combination?
The options were assumed on substantially the same terms as before the business combination. Their underlying shares and exercise prices were adjusted, and they became exercisable for RTB Digital common stock while continuing to vest under their original schedules, subject to Heckman’s continued service.
Are James Heckman’s RTB Digital (RTB) holdings direct or indirect?
All reported holdings are indirect through Heckman Media, LLC. The Form 3 and footnotes state that Heckman is a controlling member of the LLC and may be deemed to have beneficial ownership of the LLC’s common stock and stock option interests in RTB Digital.
AI-generated analysis. How Rhea-AI works. Not financial advice.
