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RTB Digital (RTB) chairman Comer reports 31.7% stake after merger

Filing Impact
(Moderate)
Filing Sentiment
(Neutral)
Form Type
SCHEDULE 13D

Rhea-AI Filing Summary

RTB Digital, Inc. insider James Lamar Walton Comer filed a Schedule 13D reporting beneficial ownership of 4,504,276 shares of common stock, or 31.7% of the company. This position stems from RTB Digital’s business combination with Legacy RTB and subsequent note conversions.

Legacy RTB shareholders received 0.5305 RTB Digital shares for each Legacy RTB share in the merger completed on May 12, 2026, and Comer’s Legacy RTB convertible notes converted into 3,494,888 RTB Digital shares on May 13, 2026. A portion of his holdings is issuable through options and warrants exercisable within 60 days. Certain former Legacy RTB security holders, including insiders and large shareholders, agreed to a 12‑month lock‑up with an additional nine‑month dribble‑out period. Comer, the company’s chairman and a director, states he may increase or decrease his stake over time depending on business and market conditions.

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Insights

Filing shows chairman controls a sizeable 31.7% stake after merger.

The Schedule 13D indicates that James Lamar Walton Comer, RTB Digital’s chairman and director, beneficially owns 4,504,276 shares, or 31.7% of common stock. This ownership combines direct holdings with shares issuable from options, warrants, and converted notes.

Control is concentrated through entities he controls, including Media Innovation Fund I LLC and Comer Trading, LLC. Such a stake can give meaningful influence over corporate decisions and shareholder votes, especially with 13,473,757 shares outstanding referenced in the calculation.

Lock‑up agreements restrict many former Legacy RTB holders, including insiders and larger shareholders, for 12 months plus a nine‑month dribble out after the May 2026 merger. Future company filings may clarify how these restrictions shape trading dynamics as lock‑ups expire.

Beneficial ownership 4,504,276 shares RTB Digital common stock beneficially owned by James Comer
Ownership percentage 31.7% Percent of RTB Digital common stock class represented by Comer’s holdings
Shares outstanding baseline 13,473,757 shares RTB Digital common stock outstanding used to calculate ownership percentage
Exchange ratio 0.5305 shares RTB Digital shares per Legacy RTB common share in the merger
Convertible notes conversion 3,494,888 shares RTB Digital shares from Comer’s Legacy RTB convertible notes on May 13, 2026
Options and warrants exercisable 723,291 shares Stock options and warrants held by Comer exercisable within 60 days
Media Innovation Fund I LLC holdings 53,048 shares RTB Digital shares held via Media Innovation Fund I LLC
Comer Trading, LLC direct holdings 3,727,937 shares RTB Digital shares held directly by Comer Trading, LLC
Schedule 13D regulatory
"The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18...this statement on Schedule 13D..."
A Schedule 13D is a legal document that investors file with regulators when they buy a large enough stake in a company to potentially influence its management or decisions. It provides details about the investor’s intention, ownership stake, and plans, helping other investors understand who is gaining control and what their motives might be.
beneficially owns financial
"The Reporting Person beneficially owns an aggregate of 4,504,276 shares of Common Stock..."
Beneficially owns means a person or entity enjoys the economic benefits and control of a security even if the legal title or registration is held in another name. Think of it like having the keys and profits from a car that is registered to a friend: you use it, benefit from it, and make decisions about it even though the official paperwork lists someone else. For investors, this matters because it reveals who truly controls shares, affects voting power, potential conflicts of interest, and regulatory disclosure obligations.
Registration Statement on Form S-4 regulatory
"The shares of Common Stock issued to the former shareholders of Legacy RTB were registered with the SEC pursuant to the Registration Statement on Form S-4..."
A registration statement on Form S-4 is a formal filing with the U.S. Securities and Exchange Commission used when a company issues shares or other securities as part of a merger, acquisition, exchange offer or similar corporate deal. It bundles the transaction terms, financial statements, risk factors and shareholder vote materials so investors can assess the deal; think of it as a detailed prospectus or buyer’s packet that explains what you would own and how the deal could change your stake.
exchange ratio financial
"At the effective time of the Merger, each share of common stock of Legacy RTB was converted into the right to receive 0.5305 shares of Common Stock of the Issuer...at the exchange ratio set forth in the Merger Agreement."
The exchange ratio is the number used to decide how many shares of one company you get for each share you own in another company during a merger or acquisition. It’s like a recipe that tells you how to swap shares fairly, ensuring both companies’ values are balanced. This ratio matters because it determines how ownership divides between the companies' shareholders.
lock up financial
"Certain of the security holders of Legacy RTB prior to the Merger have agreed to lock up the common stock of the post merger company for a period of 12 months..."
A lock up is a contractual restriction that prevents certain shareholders from selling their stock for a set period after an offering or corporate transaction. It matters to investors because it temporarily limits the number of shares that can flood the market—like a temporary freeze on a group of tickets—so when the lock up ends, increased selling can put downward pressure on the stock price or reveal insider confidence when shares are held.
Rule 13d-3(d)(1)(i) regulatory
"which are deemed outstanding pursuant to SEC Rule 13d-3(d)(1)(i)."
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Learn about SEC filing dates





39366L307

(CUSIP Number)
James Comer
c/o RTB Digital, Inc., 3111 Camino Del Rio North, Suite 400
San Diego, CA, 92108
855-201-1613

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)
05/12/2026

(Date of Event Which Requires Filing of This Statement)


If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).




schemaVersion:


SCHEDULE 13D






SCHEDULE 13D


Comer James Lamar Walton
Signature:/s/ Walton Comer
Name/Title:Walton Comer
Date:06/26/2026

FAQ

How many RTB Digital (RTB) shares does James Comer beneficially own?

James Comer beneficially owns 4,504,276 shares of RTB Digital common stock. This total includes directly held shares plus shares underlying certain options and warrants that are exercisable within 60 days of the statement’s date.

What percentage of RTB Digital (RTB) does James Comer control?

James Comer’s 4,504,276 beneficially owned shares represent approximately 31.7% of RTB Digital’s common stock. The percentage is based on 13,473,757 outstanding shares plus 723,291 option and warrant shares deemed outstanding under SEC Rule 13d‑3(d)(1)(i).

How did James Comer acquire his RTB Digital (RTB) stake?

Comer’s stake arose from RTB Digital’s merger with Legacy RTB and related conversions. Legacy RTB shares converted into RTB Digital at a 0.5305 exchange ratio, and his Legacy RTB convertible notes became 3,494,888 RTB Digital shares on May 13, 2026.

Are James Comer’s RTB Digital (RTB) shares subject to lock-up restrictions?

Certain former Legacy RTB security holders, including insiders and larger shareholders, agreed to lock up post‑merger common stock for 12 months. After that, a nine‑month dribble‑out period applies, in addition to standard securities law restrictions under the Securities Act of 1933.

What future actions does James Comer contemplate regarding RTB Digital (RTB) shares?

Comer states he will continuously review his investment and may buy additional shares, sell some or all of his holdings, or pursue other actions. Any decision would consider RTB Digital’s prospects, his other business opportunities, regulatory changes, and general market and economic conditions.

What roles does James Comer hold at RTB Digital (RTB)?

James Comer serves as chairman and a member of the Board of Directors of RTB Digital. In this capacity, along with his 31.7% beneficial ownership stake, he may have meaningful influence over corporate activities and decisions affecting shareholders and company strategy.