RUM Group CEO Pavlovski reports 29.9% ownership

Available on EDGAR 11/13/2026 - 05:03 PM EST Accepted by SEC EDGAR 11/13/2026 - 05:02 PM EST Learn about SEC filing dates

Rhea-AI Filing Summary

RUM Group Inc. CEO Christopher Pavlovski reported beneficial ownership of 130,255,629 Class A shares, or 29.9%. That total includes 226,671 shares he owns, 95,045,969 shares issuable upon exchange of ExchangeCo Shares, and 34,982,989 shares issuable upon option exercise; portions are subject to escrow, vesting and forfeiture conditions. The 29.9% calculation uses 276,490,561 Class A shares issued and outstanding plus 123,690,477 shares issuable upon exchange, as of November 6, 2026.

The amendment attributes a greater-than-1% change in reported beneficial ownership solely to the increase in the aggregate Class A share count, primarily from shares issued to Northern Data AG securities holders in connection with RUM Group’s acquisition of Northern Data AG. Pavlovski reported no sales and no transactions in RUM Group securities during the preceding 60 days. He also reported approximately 80% of voting power through Class D shares, each carrying 11.2663 votes.

Key Figures

Beneficially owned Class A shares: 130,255,629 shares Class A ownership percentage: 29.9% ExchangeCo Shares issuable upon exchange: 95,045,969 shares +5 more

8 metrics

Beneficially owned Class A shares 130,255,629 shares Christopher Pavlovski's reported beneficial ownership

Class A ownership percentage 29.9% Based on the reported Class A share count and shares issuable upon exchange, as of November 6, 2026

ExchangeCo Shares issuable upon exchange 95,045,969 shares Included in Pavlovski's beneficial ownership; portions are subject to escrow, vesting and forfeiture conditions

Shares issuable upon option exercise 34,982,989 shares Included in Pavlovski's beneficial ownership; a portion is subject to vesting and forfeiture conditions

Class A shares issued and outstanding 276,490,561 shares As of November 6, 2026

Class A shares issuable upon exchange 123,690,477 shares As of November 6, 2026; included in the 29.9% calculation

Voting power Approximately 80% Pavlovski's reported voting power through his ownership of Class D Common Stock

Votes per Class D share 11.2663 votes per share Class D Common Stock

Key Terms

beneficial ownership, ExchangeCo Shares, sole power to dispose, non-economic, +2 more

6 terms

beneficial ownership regulatory

"beneficially owns 130,255,629 shares of Class A Common Stock"

Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.

ExchangeCo Shares technical

"shares issuable upon the exchange of ExchangeCo Shares"

sole power to dispose regulatory

"sole power to dispose of 130,255,629 shares"

non-economic technical

"Class C Common Stock ... are non-economic"

high-vote technical

"high-vote Class D Common Stock"

vesting conditions and forfeiture financial

"subject to vesting conditions and forfeiture"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many RUM shares does CEO Christopher Pavlovski beneficially own?

Christopher Pavlovski beneficially owns 130,255,629 Class A shares, or 29.9% under the reported calculation. The total includes 226,671 shares he owns, 95,045,969 issuable upon exchange of ExchangeCo Shares and 34,982,989 issuable upon option exercise; portions are subject to escrow, vesting or forfeiture conditions.

Why did Christopher Pavlovski's reported RUM ownership percentage change?

The amendment attributes the greater-than-1% change solely to an increase in the aggregate Class A share count as of November 6, 2026, primarily from shares issued to Northern Data AG securities holders in connection with RUM Group's acquisition of Northern Data AG. Pavlovski reported no sales and no transactions in RUM Group capital stock during the preceding 60 days.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13D

Under the Securities Exchange Act of 1934

(Amendment No. 4)

RUM Group Inc.

(Name of Issuer)

Class A Common Stock, par value $0.0001 per share

(Title of Class of Securities)

78137L105

(CUSIP Number)

Christopher Pavlovski
c/o RUM Group Inc., 444 Gulf of Mexico Dr.
Longboat Key, FL, 34228
9412100196

Russell L. Leaf
787 Seventh Avenue,
New York, NY, 10019-6099
2127288000

Sean M. Ewen
787 Seventh Avenue,
New York, NY, 10019-6099
2127288000

Willkie Farr & Gallagher LLP
787 Seventh Avenue,
New York, NY, 10019-6099
2127288000

(Name, Address and Telephone Number of Person Authorized to Receive Notices and Communications)

11/12/2026

(Date of Event Which Requires Filing of This Statement)

If the filing person has previously filed a statement on Schedule 13G to report the acquisition that is the subject of this Schedule 13D, and is filing this schedule because of §§ 240.13d-1(e), 240.13d-1(f) or 240.13d-1(g), check the following box.

The information required on the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes).

schemaVersion:

SCHEDULE 13D

CUSIP Number(s): 78137L105

1

Name of reporting person

Christopher Pavlovski

2

Check the appropriate box if a member of a Group (See Instructions)

(a)
(b)

3

SEC use only

4

Source of funds (See Instructions)

OO

5

Check if disclosure of legal proceedings is required pursuant to Items 2(d) or 2(e)

6

Citizenship or place of organization

CANADA (FEDERAL LEVEL)

Number of Shares Beneficially Owned by Each Reporting Person With:

7	Sole Voting Power 130,255,629.00
8	Shared Voting Power 0.00
9	Sole Dispositive Power 130,255,629.00
10	Shared Dispositive Power 0.00

11

Aggregate amount beneficially owned by each reporting person

130,255,629.00

12

Check if the aggregate amount in Row (11) excludes certain shares (See Instructions)

13

Percent of class represented by amount in Row (11)

29.9 %

14

Type of Reporting Person (See Instructions)

IN

Comment for Type of Reporting Person:

(1) With respect to Boxes 7, 9 and 11: Consists of (i) 226,671 shares of Class A Common Stock (as defined below) owned by the Reporting Person; (ii) 95,045,969 shares of Class A Common Stock issuable upon the exchange of exchangeable shares in 1000045728 Ontario Inc., a corporation formed under the laws of the Province of Ontario, Canada, and an indirect, wholly owned subsidiary of the Issuer (such shares, the "ExchangeCo Shares"), a portion of which have been placed in escrow pursuant to the terms of the Business Combination Agreement, dated December 1, 2021 (the "Business Combination Agreement"), by and between CF Acquisition Corp. VI (n/k/a RUM Group Inc.) and Rumble Inc. (n/k/a Rumble Canada Inc.), and are subject to vesting conditions and forfeiture pursuant to the terms of the Business Combination Agreement; and (iii) 34,982,989 shares of Class A Common Stock issuable upon the exercise of options, a portion of which are subject to vesting conditions and forfeiture pursuant to the terms of the Business Combination Agreement. Excludes (i) 95,045,969 shares of Class C Common Stock, par value $0.0001 per share, of the Issuer (the "Class C Common Stock"), which are issued in tandem with each ExchangeCo Share, with each such share of Class C Common Stock intended to give the holder thereof the same voting rights as one share of Class A Common Stock, but are non-economic, and (ii) 95,791,120 shares of Class D Common Stock, par value $0.0001 per share, of the Issuer, with each share carrying 11.2663 votes per share, and are non-economic. (2) With respect to Box 13: Percentage based on (i) 276,490,561 shares of Class A Common Stock issued and outstanding and (ii) 123,690,477 shares of Class A Common Stock issuable upon exchange of the ExchangeCo Shares, in each case as of November 6, 2026 and inclusive of all shares of Class A Common Stock and ExchangeCo Shares held in escrow pursuant to the terms of the Business Combination Agreement, as reported in the Issuer's Quarterly Report on Form 10-Q for the quarter ended September 30, 2026, filed with the Securities and Exchange Commission on November 12, 2026 (the "Form 10-Q").

SCHEDULE 13D

Item 1.	Security and Issuer
(a)	Title of Class of Securities: Class A Common Stock, par value $0.0001 per share
(b)	Name of Issuer: RUM Group Inc.
(c)	Address of Issuer's Principal Executive Offices: 444 Gulf of Mexico Dr., Longboat Key, FLORIDA , 34228.
Item 1 Comment: This Amendment No. 4 to Schedule 13D (this "Amendment No. 4") is being filed to report a greater than 1% change in the Reporting Person's beneficial ownership of Class A Common Stock solely due to an increase in the aggregate number of shares of Class A Common Stock issued and outstanding as of November 6, 2026, as reported in the Form 10-Q (primarily as a result of new shares of Class A Common Stock issued by the Issuer to holders of Northern Data AG securities in connection with the Issuer's acquisition of Northern Data AG); Mr. Pavlovski did not sell any Issuer securities and he still controls approximately 80% of the voting power of Issuer through his ownership of the high-vote Class D Common Stock. Only those items that are hereby reported are amended, and all other items reported in the Schedule 13D remain unchanged. This Amendment No. 4 amends the Schedule 13D originally filed by the Reporting Person on September 26, 2022 (the "Original Schedule 13D" and together with Amendment No. 1 thereto filed on September 6, 2023, Amendment No. 2 thereto filed on December 27, 2024, Amendment No. 3 thereto filed on February 11, 2025 and this Amendment No. 4, the "Schedule 13D"). The principal executive offices of the Issuer are located at 444 Gulf of Mexico Drive, Longboat Key, Florida 34228. Capitalized terms used and not defined in this Amendment No. 4 have the meanings set forth in the Original Schedule 13D.
Item 2.	Identity and Background
(a)	This Schedule 13D is being filed by Christopher Pavlovski (the "Reporting Person").
(b)	The principal business address of the Reporting Person is c/o RUM Group Inc., 444 Gulf of Mexico Drive, Longboat Key, Florida 34228.
(c)	The Reporting Person's principal occupation or employment is Chief Executive Officer of the Issuer. The name, principal business and address of the corporation or other organization in which such employment is conducted is Rumble Canada Inc., an indirect, wholly owned subsidiary of the Issuer, 218 Adelaide Street West, Suite 400, Toronto, Ontario, M5H 1W7, Canada.
(d)	During the last five years, the Reporting Person has not been convicted in a criminal proceeding (excluding traffic violations or similar misdemeanors).
(e)	During the last five years, the Reporting Person was not a party to a civil proceeding of a judicial or administrative body of competent jurisdiction and as a result of such proceeding was or is subject to a judgment, decree, or final order enjoining future violations of, or prohibiting or mandating activities subject to, federal or state securities laws, or finding any violation with respect to such laws.
(f)	The Reporting Person is a citizen of Canada.
Item 3.	Source and Amount of Funds or Other Consideration
	Not applicable.
Item 4.	Purpose of Transaction
	Not applicable.
Item 5.	Interest in Securities of the Issuer
(a)	The Reporting Person beneficially owns 130,255,629 shares of Class A Common Stock (as determined and described in note (1) above), which represent 29.9% of the issued and outstanding shares of Class A Common Stock (as determined and described in note (2) above).
(b)	The Reporting Person has sole power to vote and sole power to dispose of 130,255,629 shares of Class A Common Stock.
(c)	No transactions in the Issuer's capital stock were effected during the past 60 days by the Reporting Person.
(d)	Not applicable.
(e)	Not applicable.
Item 6.	Contracts, Arrangements, Understandings or Relationships With Respect to Securities of the Issuer
	See Item 4.
Item 7.	Material to be Filed as Exhibits.
	Not applicable.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

Christopher Pavlovski

Signature:	/s/ Sergey Milyukov, as attorney-in-fact
Name/Title:	Sergey Milyukov, attorney-in-fact
Date:	11/13/2026