Sonic Automotive (NYSE: SAH) CFO sells 9,526 shares in plan trade
Filing Impact
Filing Sentiment
Form Type
4
Rhea-AI Filing Summary
Sonic Automotive EVP and CFO Heath Byrd reported an open-market sale of the company’s Class A Common Stock. He sold 9,526 shares at $85.00 per share in a transaction classified as a sale in the open market or a private transaction.
The sale was executed pursuant to a pre-established Rule 10b5-1 trading plan, meaning it was scheduled in advance rather than timed discretionarily. After this sale, Byrd holds 139,013 shares directly and 12,129 shares indirectly through Bucknell Avenue, LLC, reflecting his ongoing equity stake in Sonic Automotive.
Positive
- None.
Negative
- None.
Insider Trade Summary 10b5-1
Net Seller: 9,526 shares ($809,710)
Net Sell
2 txns
Insider
Byrd Heath
Role
EVP and CFO
Sold
9,526 shs ($810K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Class A Common Stock | 9,526 | $85.00 | $810K |
| holding | Class A Common Stock | -- | -- | -- |
Holdings After Transaction:
Class A Common Stock — 139,013 shares (Direct, null);
Class A Common Stock — 12,129 shares (Indirect, by Bucknell Avenue, LLC)
Footnotes (1)
- Shares sold pursuant to pre-established 10b5-1 Trading Plan. The reporting person disclaims beneficial ownership of such shares of Sonic Automotive, Inc.'s Class A Common Stock, except to the extent of his pecuniary interest therein.
Key Figures
Shares sold: 9,526 shares
Sale price: $85.00 per share
Direct holdings after sale: 139,013 shares
+1 more
4 metrics
Shares sold
9,526 shares
Class A Common Stock sale on 2026-05-28
Sale price
$85.00 per share
Open-market or private transaction
Direct holdings after sale
139,013 shares
Class A Common Stock held directly
Indirect holdings
12,129 shares
Held indirectly by Bucknell Avenue, LLC
Key Terms
Rule 10b5-1 Trading Plan, beneficial ownership, Class A Common Stock
3 terms
Rule 10b5-1 Trading Plan regulatory
"Shares sold pursuant to pre-established 10b5-1 Trading Plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficial ownership financial
"The reporting person disclaims beneficial ownership of such shares..."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Class A Common Stock financial
"such shares of Sonic Automotive, Inc.'s Class A Common Stock..."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
FAQ
What insider transaction did Sonic Automotive (SAH) report for Heath Byrd?
Sonic Automotive reported that EVP and CFO Heath Byrd sold 9,526 shares of Class A Common Stock at $85.00 per share. The filing also shows his updated direct and indirect holdings after this pre-planned transaction under a Rule 10b5-1 trading plan.
What are Heath Byrd’s Sonic Automotive (SAH) holdings after the reported sale?
Following the reported sale, Heath Byrd holds 139,013 shares of Sonic Automotive Class A Common Stock directly. He also has indirect ownership of 12,129 shares held by Bucknell Avenue, LLC, according to the Form 4 ownership table and related disclosures.