STOCK TITAN

Sonic Automotive (NYSE: SAH) CFO sells 9,526 shares in plan trade

Filing Impact
(Very High)
Filing Sentiment
(Negative)
Form Type
4

Rhea-AI Filing Summary

Sonic Automotive EVP and CFO Heath Byrd reported an open-market sale of the company’s Class A Common Stock. He sold 9,526 shares at $85.00 per share in a transaction classified as a sale in the open market or a private transaction.

The sale was executed pursuant to a pre-established Rule 10b5-1 trading plan, meaning it was scheduled in advance rather than timed discretionarily. After this sale, Byrd holds 139,013 shares directly and 12,129 shares indirectly through Bucknell Avenue, LLC, reflecting his ongoing equity stake in Sonic Automotive.

Positive

  • None.

Negative

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Insider Byrd Heath
Role EVP and CFO
Sold 9,526 shs ($810K)
Type Security Shares Price Value
Sale Class A Common Stock 9,526 $85.00 $810K
holding Class A Common Stock -- -- --
Holdings After Transaction: Class A Common Stock — 139,013 shares (Direct, null); Class A Common Stock — 12,129 shares (Indirect, by Bucknell Avenue, LLC)
Footnotes (1)
  1. Shares sold pursuant to pre-established 10b5-1 Trading Plan. The reporting person disclaims beneficial ownership of such shares of Sonic Automotive, Inc.'s Class A Common Stock, except to the extent of his pecuniary interest therein.
Shares sold 9,526 shares Class A Common Stock sale on 2026-05-28
Sale price $85.00 per share Open-market or private transaction
Direct holdings after sale 139,013 shares Class A Common Stock held directly
Indirect holdings 12,129 shares Held indirectly by Bucknell Avenue, LLC
Rule 10b5-1 Trading Plan regulatory
"Shares sold pursuant to pre-established 10b5-1 Trading Plan."
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
beneficial ownership financial
"The reporting person disclaims beneficial ownership of such shares..."
Beneficial ownership means the person or entity that actually enjoys the benefits of owning shares or other assets — such as receiving dividends, voting rights, or price gains — even if the legal title is held in another name. For investors it matters because knowing who truly controls and profits from a company reveals who can influence decisions, exposes potential conflicts of interest or hidden concentration of power, and affects transparency and risk in the stock.
Class A Common Stock financial
"such shares of Sonic Automotive, Inc.'s Class A Common Stock..."
Class A common stock is a category of a company’s shares that carries a specific set of ownership rights—most commonly defined voting power and claims on dividends—set out in the company’s charter. For investors it matters because the class determines how much influence you have over corporate decisions, the share’s likely dividend and trading behavior, and how it compares in value to other share classes, like choosing a particular seat with different privileges at the company’s decision-making table.
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SEC Form 4
FORM 4UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
OMB APPROVAL
OMB Number:3235-0287
Estimated average burden
hours per response:0.5
Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).
X
Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.
1. Name and Address of Reporting Person*
Byrd Heath

(Last)(First)(Middle)
C/O SONIC AUTOMOTIVE, INC.
4401 COLWICK ROAD

(Street)
CHARLOTTE NORTH CAROLINA 28211

(City)(State)(Zip)

UNITED STATES

(Country)
2. Issuer Name and Ticker or Trading Symbol
SONIC AUTOMOTIVE INC [ SAH ]
5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
Director10% Owner
XOfficer (give title below)Other (specify below)
EVP and CFO
2a. Foreign Trading Symbol
3. Date of Earliest Transaction (Month/Day/Year)
05/28/2026
6. Individual or Joint/Group Filing (Check Applicable Line)
XForm filed by One Reporting Person
Form filed by More than One Reporting Person
4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3) 2. Transaction Date (Month/Day/Year)2A. Deemed Execution Date, if any (Month/Day/Year)3. Transaction Code (Instr. 8) 4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5) 5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4) 6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 7. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeVAmount(A) or (D)Price
Class A Common Stock05/28/2026S(1)9,526D$85139,013D
Class A Common Stock12,129Iby Bucknell Avenue, LLC(2)
Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3) 2. Conversion or Exercise Price of Derivative Security 3. Transaction Date (Month/Day/Year)3A. Deemed Execution Date, if any (Month/Day/Year)4. Transaction Code (Instr. 8) 5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5) 6. Date Exercisable and Expiration Date (Month/Day/Year)7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4) 8. Price of Derivative Security (Instr. 5) 9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4) 10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4) 11. Nature of Indirect Beneficial Ownership (Instr. 4)
CodeV(A)(D)Date ExercisableExpiration DateTitleAmount or Number of Shares
Explanation of Responses:
1. Shares sold pursuant to pre-established 10b5-1 Trading Plan.
2. The reporting person disclaims beneficial ownership of such shares of Sonic Automotive, Inc.'s Class A Common Stock, except to the extent of his pecuniary interest therein.
Remarks:
/s/ Heath R. Byrd06/01/2026
** Signature of Reporting PersonDate
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)

FAQ

What insider transaction did Sonic Automotive (SAH) report for Heath Byrd?

Sonic Automotive reported that EVP and CFO Heath Byrd sold 9,526 shares of Class A Common Stock at $85.00 per share. The filing also shows his updated direct and indirect holdings after this pre-planned transaction under a Rule 10b5-1 trading plan.

How many Sonic Automotive (SAH) shares did the CFO sell and at what price?

Heath Byrd sold 9,526 shares of Sonic Automotive Class A Common Stock at $85.00 per share. This open-market or private transaction is disclosed as a sale and was executed under a pre-established Rule 10b5-1 trading plan for the executive.

What are Heath Byrd’s Sonic Automotive (SAH) holdings after the reported sale?

Following the reported sale, Heath Byrd holds 139,013 shares of Sonic Automotive Class A Common Stock directly. He also has indirect ownership of 12,129 shares held by Bucknell Avenue, LLC, according to the Form 4 ownership table and related disclosures.

Was the Sonic Automotive (SAH) CFO’s share sale made under a Rule 10b5-1 plan?

Yes. The filing states the shares were sold pursuant to a pre-established Rule 10b5-1 Trading Plan. Such plans allow insiders to schedule trades in advance, which can reduce concerns that the timing reflects non-public information or short-term market views.

Does the Sonic Automotive (SAH) CFO disclaim any beneficial ownership of reported shares?

The filing notes that the reporting person disclaims beneficial ownership of certain shares of Sonic Automotive Class A Common Stock, except to the extent of his pecuniary interest. This type of language is common when some holdings are through entities or structures like LLCs.