Starbucks exec sells $235K in stock under plan
Starbucks’ international CEO Brady Brewer sold a small portion of his SBUX holdings under a pre-arranged Rule 10b5-1 trading plan.
Rhea-AI Filing Summary
STARBUCKS CORP (SBUX) executive Brady Brewer, ceo, International, reported selling 2,229 shares of common stock on September 4, 2026 at $105.60 per share in an open-market transaction. The sale was effected under a Rule 10b5-1 trading plan adopted on December 3, 2025, and Brewer now directly holds 73,148.502 shares, including 243 shares representing dividend equivalents on unvested time-based restricted stock units.
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Insider Trade Summary 10b5-1
Net Seller: 2,229 shares
Net Sell
1 txn
Insider
BREWER BRADY
Role
ceo, International
Sold
2,229 shs ($235K)
| Type | Security | Shares | Price | Value |
|---|---|---|---|---|
| Sale | Common Stock F1, F2 | 2,229 | $105.60 | $235K |
Holdings After Transaction:
Common Stock — 73,148.502 shares (Direct)
Footnotes (2)
- F1. The sale reported on this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on December 3, 2025.
- F2. Includes 243 shares representing dividend equivalents on unvested time-based restricted stock units.
Key Figures
Shares sold: 2,229 shares
Sale price per share: $105.60 per share
Approximate transaction value: $235,382
+2 more
5 metrics
Shares sold
2,229 shares
Common stock sale reported for September 4, 2026
Sale price per share
$105.60 per share
Open-market or private transaction on September 4, 2026
Approximate transaction value
$235,382
2,229 shares sold at $105.60 per share
Shares held after transaction
73,148.502 shares
Direct Starbucks common stock holdings after the reported sale
Dividend equivalent shares
243 shares
Included in post-transaction holdings as dividend equivalents on unvested time-based RSUs
Key Terms
Rule 10b5-1 trading plan, dividend equivalents, restricted stock units, open market or private transaction
4 terms
Rule 10b5-1 trading plan regulatory
"The sale was effected pursuant to a Rule 10b5-1 trading plan"
A Rule 10b5-1 trading plan is a pre-arranged schedule that allows company insiders to buy or sell stock at specific times, even if they have inside information. It helps prevent accusations of unfair trading by making these transactions look planned and transparent, rather than sneaky or illegal.
dividend equivalents financial
"Includes 243 shares representing dividend equivalents on unvested"
Payments tied to employee or contractor equity awards that mirror the cash dividends paid on the company’s stock; they give the holder the same economic benefit as owning the shares without transferring actual shares—often paid in cash or additional award units when the award becomes payable. Investors care because these payments affect a company’s compensation costs, cash flow and potential share dilution, and they signal how management is being rewarded and aligned with shareholders.
restricted stock units financial
"dividend equivalents on unvested time-based restricted stock units"
Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.
open market or private transaction financial
"Sale in open market or private transaction"
FAQ
What insider transaction did Starbucks (SBUX) report for Brady Brewer?
Brady Brewer, ceo, International at Starbucks, reported a sale of 2,229 common shares on September 4, 2026 at $105.60 per share in an open-market transaction.
Was the SBUX stock sale by Brady Brewer made under a Rule 10b5-1 plan?
Yes. The filing states the sale was effected pursuant to a Rule 10b5-1 trading plan adopted by Brady Brewer on December 3, 2025.
What role does Brady Brewer hold at Starbucks (SBUX) in this Form 4 filing?
Brady Brewer is identified as an officer of Starbucks with the title ceo, International in the Form 4 insider transaction report.
AI-generated analysis. How Rhea-AI works. Not financial advice.