Stitch Fix insider plans sale of 70,000 shares

Anthony Bacos submitted a notice related to potential sales of 70,000 shares of Stitch Fix, Inc. common stock through Charles Schwab & Co., Inc., with an indicated aggregate market value of $286,074.00 as of 08/03/2026.

Rhea-AI Filing Summary

Anthony Bacos submitted a notice related to potential sales of 70,000 shares of Stitch Fix, Inc. common stock through Charles Schwab & Co., Inc., with an indicated aggregate market value of $286,074.00 as of 08/03/2026.

The notice references underlying equity awards, including an employee stock option exercise for 50,000 shares dated 08/03/2026 to be handled via a broker cashless exercise, and an RSU/PSU award of 20,000 shares dated 12/17/2025 as equity compensation. It also lists prior sales over the past three months, including multiple transactions between 06/16/2026 and 07/27/2026, such as 70,000-share sales for total proceeds of $290,175.00, $282,453.00, $265,086.00, and $263,481.00, plus a 100,000-share sale for $450,566.00 and a 70,011-share sale for $309,661.00.

Key Figures

Shares planned for sale: 70,000 shares Aggregate market value of planned sale: $286,074.00 Employee stock option exercise: 50,000 shares +4 more

7 metrics

Shares planned for sale 70,000 shares Common stock associated with Charles Schwab & Co., Inc. as of 08/03/2026

Aggregate market value of planned sale $286,074.00 Value for 70,000 Stitch Fix, Inc. shares as of 08/03/2026

Employee stock option exercise 50,000 shares Employee Stock Option Exercise dated 08/03/2026, broker cashless exercise

RSU/PSU equity compensation 20,000 shares RSU / PSU award dated 12/17/2025, equity compensation

Sale on 06/16/2026 70,000 shares for $290,175.00 Past three months sale of Stitch Fix, Inc. shares

Sale on 06/24/2026 100,000 shares for $450,566.00 Past three months sale of Stitch Fix, Inc. shares

Sale on 07/27/2026 70,000 shares for $263,481.00 Past three months sale of Stitch Fix, Inc. shares

Key Terms

Employee Stock Option Exercise, RSU / PSU, cashless exercise, equity compensation

4 terms

Employee Stock Option Exercise financial

"Employee Stock Option Exercise | Stitch Fix Inc | | | 50000 | 08/03/2026"

RSU / PSU financial

"12/17/2025 | RSU / PSU | Stitch Fix Inc | | | 20000"

cashless exercise financial

"50000 | 08/03/2026 | Broker Payment for Cashless Exercise"

A cashless exercise is a way for an option holder to convert stock options into actual shares without paying the purchase price in cash; instead they immediately give up a portion of the newly issued shares to cover the cost and any withholding taxes. Investors care because this process increases the number of shares available and can slightly dilute existing holdings, while also signaling how insiders or employees are realizing compensation without needing cash — similar to paying for a purchase by handing over part of what you just bought.

equity compensation financial

"20000 | 12/17/2025 | Equity Compensation"

Equity compensation is pay given to employees, executives or contractors in the form of company ownership—such as stock, stock options or restricted shares—rather than just cash. It matters to investors because it can align workers' incentives with shareholders (like paying someone in slices of the same pie they help grow), but it also increases the number of shares outstanding and company expenses, affecting ownership percentages and earnings per share.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What does Stitch Fix (SFIX) insider Anthony Bacos plan to sell under this notice?

The notice covers a potential sale of 70,000 shares of Stitch Fix, Inc. common stock. These shares are associated with an employee stock option exercise of 50,000 shares and an RSU/PSU award of 20,000 shares.

What is the indicated market value of the Stitch Fix (SFIX) shares in this Form 144 notice?

The filing shows an aggregate market value of $286,074.00 for the 70,000 shares of Stitch Fix, Inc. common stock. This value is tied to the proposed transaction date of 08/03/2026 through Charles Schwab & Co., Inc.

Which equity awards for Stitch Fix (SFIX) are referenced in the planned sale?

The notice references an Employee Stock Option Exercise for 50,000 shares dated 08/03/2026, to be settled via broker payment for a cashless exercise, and an RSU/PSU equity compensation award of 20,000 shares dated 12/17/2025.

What past Stitch Fix (SFIX) share sales by Anthony Bacos are disclosed for the last three months?

Disclosed transactions include several sales between 06/16/2026 and 07/27/2026, such as 70,000 shares for $290,175.00, 70,000 shares for $282,453.00, and 100,000 shares for $450,566.00, plus additional 70,000-share and 70,011-share sales.

On what date is the new Stitch Fix (SFIX) transaction in this notice tied to?

The primary proposed transaction is dated 08/03/2026, covering 70,000 shares of Stitch Fix, Inc. common stock. This date also aligns with the referenced employee stock option exercise for 50,000 shares via cashless exercise.

Through which broker are the Stitch Fix (SFIX) shares expected to be sold?

The proposed sale of 70,000 Stitch Fix shares is associated with Charles Schwab & Co., Inc., located at 3000 Schwab Way, Westlake, TX 76262, as the broker involved in the transaction described in the notice.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 08/03/2026 - 04:16 PM Accepted by SEC EDGAR 08/03/2026 - 04:16 PM Learn about SEC filing dates

Form 144 Filer Information	UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 Form 144 NOTICE OF PROPOSED SALE OF SECURITIES PURSUANT TO RULE 144 UNDER THE SECURITIES ACT OF 1933
FORM 144

144: Filer Information

Filer CIK	0002004694
Filer CCC	XXXXXXXX
Is this a LIVE or TEST Filing?	LIVE TEST
Submission Contact Information
Name
Phone
E-Mail Address

144: Issuer Information

Name of Issuer	Stitch Fix, Inc.
SEC File Number	001-38291
Address of Issuer	1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CALIFORNIA 94104
Phone	415-882-7765
Name of Person for Whose Account the Securities are To Be Sold	Bacos Anthony
See the definition of "person" in paragraph (a) of Rule 144. Information is to be given not only as to the person for whose account the securities are to be sold but also as to all other persons included in that definition. In addition, information shall be given as to sales by all persons whose sales are required by paragraph (e) of Rule 144 to be aggregated with sales for the account of the person filing this notice.
Relationship to Issuer	Officer

144: Securities Information

Title of the Class of Securities To Be Sold	Name and Address of the Broker	Number of Shares or Other Units To Be Sold	Aggregate Market Value	Number of Shares or Other Units Outstanding	Approximate Date of Sale	Name the Securities Exchange
Common	Charles Schwab & Co., Inc. 3000 Schwab Way Westlake TX 76262	70000	286074.00	118286238	08/03/2026	NASDAQ

Furnish the following information with respect to the acquisition of the securities to be sold and with respect to the payment of all or any part of the purchase price or other consideration therefor:

144: Securities To Be Sold

Title of the Class	Date you Acquired	Nature of Acquisition Transaction	Name of Person from Whom Acquired	Is this a Gift?	Date Donor Acquired	Amount of Securities Acquired	Date of Payment	Nature of Payment *
Common	08/03/2026	Employee Stock Option Exercise	Stitch Fix Inc			50000	08/03/2026	Broker Payment for Cashless Exercise
Common	12/17/2025	RSU / PSU	Stitch Fix Inc			20000	12/17/2025	Equity Compensation

* If the securities were purchased and full payment therefor was not made in cash at the time of purchase, explain in the table or in a note thereto the nature of the consideration given. If the consideration consisted of any note or other obligation, or if payment was made in installments describe the arrangement and state when the note or other obligation was discharged in full or the last installment paid.

Furnish the following information as to all securities of the issuer sold during the past 3 months by the person for whose account the securities are to be sold.

144: Securities Sold During The Past 3 Months

Name and Address of Seller	Title of Securities Sold	Date of Sale	Amount of Securities Sold	Gross Proceeds
Anthony Bacos 1 MONTGOMERY STREET SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	06/16/2026	70000	290175.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	06/22/2026	70000	282453.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	06/24/2026	100000	450566.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	06/29/2026	70011	309661.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	07/06/2026	70000	265086.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	07/13/2026	70000	265079.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	07/20/2026	70000	265079.00
Anthony Bacos 1 MONTGOMERY STREET, SUITE 1500 SAN FRANCISCO CA 94104	Stitch Fix, Inc.	07/27/2026	70000	263481.00

144: Remarks and Signature

Remarks
Date of Notice	08/03/2026
Date of Plan Adoption or Giving of Instruction, If Relying on Rule 10b5-1	03/17/2026
ATTENTION:
The person for whose account the securities to which this notice relates are to be sold hereby represents by signing this notice that he does not know any material adverse information in regard to the current and prospective operations of the Issuer of the securities to be sold which has not been publicly disclosed. If such person has adopted a written trading plan or given trading instructions to satisfy Rule 10b5-1 under the Exchange Act, by signing the form and indicating the date that the plan was adopted or the instruction given, that person makes such representation as of the plan adoption or instruction date.
Signature	Anthony Bacos
ATTENTION: Intentional misstatements or omission of facts constitute Federal Criminal Violations (See 18 U.S.C. 1001)