Stitch Fix CEO Matt Baer receives 1.06M-share grant

The award begins vesting on December 17, 2026, followed by 11 equal quarterly installments, subject to continuous service.

Rhea-AI Filing Summary

At Stitch Fix, Inc., Chief Executive Officer Matt Baer acquired 1,064,815 shares of Class A Common Stock in a grant/award acquisition on October 20, 2026. His direct holdings following the transaction were 3,020,945 shares. The shares are subject to restricted stock units, with vesting subject to Matt Baer's continuous service through each applicable vesting date.

Insider Trade Summary

Grant/Award: 1,064,815 shares

Grant/Award 1 txn

Insider Baer Matt

Role Chief Executive Officer

Type	Security	Shares	Price	Value
Grant/Award	Class A Common Stock F1	1,064,815	$0.00	$0.00

Holdings After Transaction: Class A Common Stock — 3,020,945 shares (Direct)

Footnotes (1)

1. F1. 1/12 of the shares subject to the restricted stock units will vest on December 17, 2026, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven (11) subsequent quarterly vesting dates. All vesting is subject to the Reporting Person's continuous service through the applicable vesting date.

Key Figures

Shares acquired: 1,064,815 shares Direct holdings after transaction: 3,020,945 shares Initial vesting portion: 1/12 of the shares +1 more

4 metrics

Shares acquired 1,064,815 shares Class A Common Stock acquired in a grant/award acquisition on October 20, 2026

Direct holdings after transaction 3,020,945 shares Matt Baer's reported position following the October 20, 2026 transaction

Initial vesting portion 1/12 of the shares Scheduled to vest on December 17, 2026

Remaining vesting installments 11 equal quarterly installments of 1/12th Over the next eleven subsequent quarterly vesting dates

Key Terms

restricted stock units, quarterly vesting dates, continuous service

3 terms

restricted stock units financial

"shares subject to the restricted stock units"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

quarterly vesting dates financial

"next eleven (11) subsequent quarterly vesting dates"

continuous service financial

"subject to the Reporting Person's continuous service"

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

How many SFIX shares did CEO Matt Baer acquire?

Matt Baer, Stitch Fix, Inc.'s Chief Executive Officer, acquired 1,064,815 shares of Class A Common Stock in a grant/award acquisition on October 20, 2026. His direct holdings following the transaction were 3,020,945 shares.

When do Matt Baer's SFIX restricted stock units vest?

One-twelfth of the shares subject to the restricted stock units will vest on December 17, 2026, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven subsequent quarterly vesting dates. Vesting is subject to Matt Baer's continuous service through each applicable vesting date.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Available on EDGAR 10/22/2026 - 07:21 PM EDT Accepted by SEC EDGAR 10/22/2026 - 07:20 PM EDT Learn about SEC filing dates

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Baer Matt

(Last) (First) (Middle)

1 MONTGOMERY ST.

(Street)

SAN FRANCISCO CALIFORNIA 94104

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
Stitch Fix, Inc. [ SFIX ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
X	Officer (give title below)		Other (specify below)
	Chief Executive Officer

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
10/20/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Class A Common Stock	10/20/2026		A		1,064,815(1)	A	$0	3,020,945	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. 1/12 of the shares subject to the restricted stock units will vest on December 17, 2026, and the remainder will vest in 11 equal quarterly installments of 1/12th over the next eleven (11) subsequent quarterly vesting dates. All vesting is subject to the Reporting Person's continuous service through the applicable vesting date.

Remarks:

	/s/ Casey O'Connor, Attorney-in-Fact for Matthew Baer	10/22/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)